In the era of the Internet, visual culture, and lots of information, most businesses decide to use various online communication channels. Digital marketing is more affordable than traditional forms – it allows for better personalization and a more detailed analysis of campaigns and results. Check out the blog posts to build a solid digital marketing strategy!
We have long moved away from a one-way communication model where the consumer is a passive recipient with no say while the brand imposes its own message. If you do not satisfy or engage the consumer, you lose against your competition. The most effective weapon in the online environment is content. But now it’s more and more about how you serve and display it.
The number of active users on Pinterest grows with each month. And so is the number of businesses that recognize Pinterest's potential. Today we present 7 tools that help you run your Pinterest account!
It is hard to pick the valuable source for information about social media in the abundance of websites and blogs about it. We've checked and chosen a lucky 13, which you should follow and read.
What does the latest Facebook update means to your business? Facebook likes will drop, but is it the end of the world? Not really.
If you run a business Facebook page, there's no doubt that you've been left frustrated and scratching your head about the limited reach and lack of engagement. In this article, we dispel the myths surrounding decreasing reach, the confusion about 'hidden posts' and we look the social network's drive to encourage SMBs to advertise. And for those struggling to see results and ROI through Facebook, we're providing some simple but effective techniques for maximizing your likes, comments and shares.
