Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
With this post we take a look at some examples of hilarious and terrible ideas in marketing and advertising. Bucket List Contest with Malaysia Airlines? Check it out!
Facebook Reactions rolled out yesterday, making feeds worldwide a lot more expressive. In the past, it was difficult to react to some posts, especially the ones where people were complaining, going on a rant, or talking about sad events. Most of us have probably found ourselves feeling awkward in such situations at some point – sometimes […]
Proven strategies based on a success story will help you develop you successful social media strategy. Case study powered by Zortrax, a 3D printing solutions provider, is a perfect example of how to effectively manage social media.
Social media is becoming an even more important element in marketing communication and interaction between brands and consumers nowadays. However, they are substantially different from the other, traditional media and require a distinct approach to the customer. Social media users are also evolving and getting more demanding in the age of massive information. Their ability to speak their mind at any time and any place in the Web creates a great opportunity for enterprises to interact with them and gain their engagement – crucial element in improving their brand image.
