![Event Marketing Strategy by Philips Lighting [Case Study]](https://brand24.com/blog/app/uploads/2015/12/philips-1.jpg)
It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals' lives. Check out the whole case study!
Are you new to Twitter? Or maybe you have the Twitter-black-belt but still stay hungry for the new time-and-money saving tools? Here is a list of 5 recommended Twitter applications and tools to improve your productivity.
Mobile has become so deeply embedded into our everyday lives that it presents an ideal platform for reaching targeted customers in an easy and efficient way. Yet, so many businesses still limp along with the idea they don't need a mobile strategy. Taking a closer look at what mobile marketing has to offer can help businesses seize the opportunities they’re currently missing out on.
How to create a successful holiday marketing campaign that will help your business to stand out? Here are the 5 examples of companies that are doing the right job. Use them to motivate your own marketing campaign this season.
Using social media platforms to your marketing strategies can boost your brand or product visibility. Pinterest has become a successful social media platform for promoting your business. If you are still not aware of it, this blog will reveal five effective ways that can be used to promote your business using Pinterest. There are some ways that have been discussed in this blog are being used by many businesses today in order to reach out to their target audiences.