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PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.
Building relations with a client requires a lot of work and engagement. Not everyone is a born seller, but there are a few simple rules which can help you during sales negotiations.
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Real-time Marketing at its best. #DeflateGate as another opportunity for brands to show off in social media.
Main characteristic of social media is that when something is trending, everyone writes about it. Blue Monday is one of these popular topic that no one wants to miss.
We have long moved away from a one-way communication model where the consumer is a passive recipient with no say while the brand imposes its own message. If you do not satisfy or engage the consumer, you lose against your competition. The most effective weapon in the online environment is content. But now it’s more and more about how you serve and display it.
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