Social listening is a practical tool for every marketer and can be useful in many areas of his or her activity. Data from monitoring is a valuable source for knowledge about your audience and for insights about your product or service. It's up to you how you are going to use it.
Social media as a recruiting tool has gained ground recently. 92% of companies use it in hiring process. And it's not only about LinkedIn anymore. Check out how to effectively leverage social listening and find the best people who will contribute to your business' growth.
Social sharing may be more efficient if you analyze your audience's engagement first. There is no secret recipe for a social media strategy, but there are a few statistics that you should know about before you start posting on Facebook or Twitter.
According to Cisco Visual Networking Index 74% of all Internet traffic in 2018 will become video. It shows how huge potential audio-visual content has. Companies which have not incorporated video marketing into their fixed strategy should now start to think about it more seriously. The future of social media belongs to video.
If you don't want to end up as “one of those users” - people who are annoying, obnoxious, or just plain clueless, don't break following social media rules.