18th December 2015 is here to come! An eagerly anticipated day by all Star Wars fans and a great opportunity for brands to show off their real-time marketing skills. Who did the best and who has to wait for the next saga's episode to improve their real-time marketing skills? Check out brand's best and worst Star Wars inspired reactions!
Every Internet marketer knows it. Content can be of royal value only, when it can be consumed. A successfully content marketing thus, consists of two parts, your killer marketing content, and equally or even more important (?) - content promotion. Discover a few steps you need to follow to successfully promote your brilliant content with a simple use of Internet monitoring tricks.
Each year the holiday sales and ads seem to get bigger, bolder, brighter, and they come out earlier and earlier too. How can you make sure that your brand stands out in all of the sparkling lights, glitter, and noise? When you identify trends and incorporate them into your holiday marketing plan, your company will have the edge it needs for success.
Are you a blog owner and everyday ask yourself how to craft high-quality and shareable posts? In this article, you will definitely find out how rise above the racket to stand out. The following tips and tricks will help you create triumphant social media content that will engage and intrigue your readers.
![Event Marketing Strategy by Philips Lighting [Case Study]](https://brand24.com/blog/app/uploads/2015/12/philips-1.jpg)
It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals' lives. Check out the whole case study!