Suarez incident proved attractive for brands looking for real-time marketing opportunities Giorgio Chiellini demanded that Fifa show the “courage” to ban Luis Suárez from the World Cup after becoming the third opponent to be bitten by the controversial Uruguayan striker. Naturally, there is a lot of social media buzz regarding this incident. Brands immediately picked up opportunity for a realtime […]
Somersby decided to engage bloggers and vloggers to promote its brand with unique approach to cooperation with bloggers. The article was originally written by Jakub Prószyński. We are pleased to present you an excellent example of building relations with key individuals, who influence potential buyers. This case study concerns a recent marketing campaign related to a new product’s introduction – blackberry-flavored Somersby beer. All the […]
It’s halfway through the Worldwide Developers Conference and Apple have already surprised the social media users with its announcements. Some feel quiet excited about updates, but others are rather disappointed with a lack of new devices’ launch. Nevertheless, the most anticipated and trending are new operating systems: for mobile devices – iOS 8 and for Mac […]
It’s few hours before the most exciting event for all Apple developers and fans. Social media are filled up with comments about Apple Worldwide Developers Conference 2014. Internet users are eagerly waiting for the event to start and they are excitedly pondering what is going to be unveiled in a moment. Many things has been rumored […]
Social media is becoming an even more important element in marketing communication and interaction between brands and consumers nowadays. However, they are substantially different from the other, traditional media and require a distinct approach to the customer. Social media users are also evolving and getting more demanding in the age of massive information. Their ability to speak their mind at any time and any place in the Web creates a great opportunity for enterprises to interact with them and gain their engagement – crucial element in improving their brand image.