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A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove.
Volvo surprised the Internet with publicity stunt on Thursday morning, getting a wide social media reach and positive feedback from the community.
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It's no coincidence that some types of content get more shares than others. There are some common features of blog posts that guarantee a wide audience and well reception. Learn what you should include in your article to make it viral.
The way of communication has changed over the past two decades and so have the opportunities to set up and grow a business. Marketers are no longer so dependent on the budget they have at their disposal. Even a small company can beat a giant on the global market if they can offer a remarkable product or […]
Mobile devices are changing the way consumers shop. This is why e-commerce retailers have to consider recent mobile market trends in planning their strategy.
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