Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
Drawing upon the potential of social media, marketers can now bag a great number of leads and drive conversions successfully. However, that’s easier said than done. To learn the art of digital marketing more efficiently and make things convenient, they would need a sensei- in this case, social media experts, aka influencers.
Robert Lewandowski impressed the Internet world with his amazing 5 goals in 9 minutes achievement. Check out the most interactive reactions on social media.
The Uber Ice Cream campaign was launched on the 24th July for the fourth time and covered 252 cities in 57 countries. Users could request ice cream delivery to their location through their mobile app. Thanks to their efforts their managed to increase their reach, gain new users and raise engagement.
![The Ultimate Guide to Social Listening with Brand24 [1]](https://brand24.com/blog/app/uploads/2015/09/50656663_ml.jpg)
Taking first steps with a new tool might be complicated. Especially that you probably use plenty of them at the same time and each differs significantly from the other. If you want to take the most of a tool, you should get to know all the functionalities and learn how to leverage them. Brand24, a social listening tool is no exception. In this post we'll walk you through the features and possibilities that Brand24 offers.