Articles

Business Strategy
Jun 28, 2022

10 Reasons Why SaaS Model Is Beneficial For Vendors And Clients

Software as a Service is considered as the most thriving branch on the IT market. It comes as no surprise that the SaaS market is expanding rapidly. This type of business model has plenty of advantages that attract new entrepreneurs to follow the very software distribution model. On the other hand, companies are more willing to choose SaaS over on-premises apps, as it is more beneficial and secure solution.

Natalia Chrzanowska
Natalia Chrzanowska
Digital Marketing
Jul 21, 2020

13 Social Media Blogs That Are Worth Your Attention – Approved by Brand24

It is hard to pick the valuable source for information about social media in the abundance of websites and blogs about it. We've checked and chosen a lucky 13, which you should follow and read.

Natalia Chrzanowska
Natalia Chrzanowska

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Trend Analysis
Jul 5, 2024

What You Can Learn From Sony PlayStation Social Media Monitoring

PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.

Natalia Chrzanowska
Natalia Chrzanowska
Trend Analysis
Apr 7, 2023

Who Actually Won The Super Bowl 2015? – Commercial Battle Kicks Off

Super Bowl is considered the most important event in the whole year, not only in the case of American football, but also it's the biggest night in marketing. Among 69 advertisements during the big game the biggest winner of Super Bowl marketing battle so far is Budweiser with its "Lost Dog" Ad.

Natalia Chrzanowska
Natalia Chrzanowska
Brand Image
Apr 28, 2023

How to effectively communicate with your clients – 10 proven tips

Building relations with a client requires a lot of work and engagement. Not everyone is a born seller, but there are a few simple rules which can help you during sales negotiations.

Tom Zietek
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