Brands react to #DeflateGate – 11 Real-Time Marketing Responses
Real-time Marketing at its best. #DeflateGate as another opportunity for brands to show off in social media.
4 Most Popular Myths about Internet Monitoring Debunked
Social media monitoring should be an incorporated element in a marketing strategy of each company. However, some enterprises still do not know much about Internet monitoring and fall for the fallacy that it is expensive or time-consuming. We are here to debunk these myths.
Is Blue Monday Really the Worst Day in the Entire Year?
Main characteristic of social media is that when something is trending, everyone writes about it. Blue Monday is one of these popular topic that no one wants to miss.
CMO insights with Daniel Glickman
"Content marketing varies considerably in form and function from one company to the next and therefore one must think strategically about it. [...] The solution is tough but simple: create content that people want to share. When you create a piece of content: As yourself: would you share this? "
6 Useful Tips To Master Your Content Marketing
We have long moved away from a one-way communication model where the consumer is a passive recipient with no say while the brand imposes its own message. If you do not satisfy or engage the consumer, you lose against your competition. The most effective weapon in the online environment is content. But now it’s more and more about how you serve and display it.