What You Can Learn From Sony PlayStation Social Media Monitoring

What You Can Learn From Sony PlayStation Social Media Monitoring

PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.

Natalia Chrzanowska
February 11, 2015 ・ 4 min read

Who Actually Won The Super Bowl 2015? – Commercial Battle Kicks Off

Super Bowl is considered the most important event in the whole year, not only in the case of American football, but also it's the biggest night in marketing. Among 69 advertisements during the big game the biggest winner of Super Bowl marketing battle so far is Budweiser with its "Lost Dog" Ad.

Natalia Chrzanowska
February 1, 2015 ・ 3 min read

Real Time Marketing At It’s Finest – Super Bowl Sunday

The Super Bowl is arguably the biggest single moment for brands to show their real time marketing skills. Since Oreo mastered Super Bowl 2013, brands have competed on this occasion, publishing more and more creative content.

Brand24
January 23, 2015 ・ 1 min read
4 Most Popular Myths about Internet Monitoring Debunked

4 Most Popular Myths about Internet Monitoring Debunked

Social media monitoring should be an incorporated element in a marketing strategy of each company. However, some enterprises still do not know much about Internet monitoring and fall for the fallacy that it is expensive or time-consuming. We are here to debunk these myths.

Natalia Chrzanowska
January 21, 2015 ・ 2 min read

CMO insights with Daniel Glickman

"Content marketing varies considerably in form and function from one company to the next and therefore one must think strategically about it. [...] The solution is tough but simple: create content that people want to share. When you create a piece of content: As yourself: would you share this? "

Natalia Chrzanowska
January 15, 2015 ・ 3 min read

6 Useful Tips To Master Your Content Marketing

We have long moved away from a one-way communication model where the consumer is a passive recipient with no say while the brand imposes its own message. If you do not satisfy or engage the consumer, you lose against your competition. The most effective weapon in the online environment is content. But now it’s more and more about how you serve and display it.

Natalia Chrzanowska
January 9, 2015 ・ 3 min read
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