Customers find it much easier to post a status on Facebook or Twitter rather than try to reach an automated call center or wait ages for a response to a query sent via e-mail. Internet users demand an immediate solution for a problem. With Internet monitoring your customer service through social media will be much easier and more effective
Natalia Chrzanowska
February 18, 2015 ・
4 min read
"Success in social media is about two things; focus and authentic conversations. [...] The content that answers a customer need and is created with a specific customer persona in mind often performs the best."
Natalia Chrzanowska
February 16, 2015 ・
3 min read
It is hard to pick the valuable source for information about social media in the abundance of websites and blogs about it. We've checked and chosen a lucky 13, which you should follow and read.
Natalia Chrzanowska
February 13, 2015 ・
3 min read
PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.
Natalia Chrzanowska
February 11, 2015 ・
4 min read
As Twitter Inc. struck a deal with Google Inc., in the first half of 2015, all 140-character public updates will appear in Google’s search results once they’re posted. Twitter is giving Google the access to the entire stream of data posted and shared by its 284 million users.
Natalia Chrzanowska
February 9, 2015 ・
3 min read
Brand reputation is a fragile element of your brand image. It can be harmed in a matter of minutes, but rebuilding it might takes a lot of time and effort. Especially, when you deal with social media crisis. Limitless access to information increases potential negative outcomes of corporate wrongdoings and social outrage. Information, especially negative one, spreads in the Internet so swiftly and broadly, that it is extremely hard to control. Social media crisis management is a crucial competence in a company that is present online.
Natalia Chrzanowska
February 4, 2015 ・
5 min read
Super Bowl is considered the most important event in the whole year, not only in the case of American football, but also it's the biggest night in marketing. Among 69 advertisements during the big game the biggest winner of Super Bowl marketing battle so far is Budweiser with its "Lost Dog" Ad.
Natalia Chrzanowska
February 1, 2015 ・
3 min read
Building relations with a client requires a lot of work and engagement. Not everyone is a born seller, but there are a few simple rules which can help you during sales negotiations.
Tom
January 27, 2015 ・
1 min read
The Super Bowl is arguably the biggest single moment for brands to show their real time marketing skills. Since Oreo mastered Super Bowl 2013, brands have competed on this occasion, publishing more and more creative content.
Brand24
January 23, 2015 ・
1 min read
Real-time Marketing at its best. #DeflateGate as another opportunity for brands to show off in social media.
Natalia Chrzanowska
January 22, 2015 ・
1 min read
Natalia Chrzanowska
