The 7 Best TikTok Monitoring Tools to Use in 2026

Thanks to TikTok monitoring, you will be able to catch a rising trend before it peaks, understand how audiences truly feel about a brand, or prevent a small issue from becoming a viral crisis.

TikTok monitoring tools can track mentions of your brand, products, services, or any relevant keyword.

Here’s how it works.

With the default TikTok app, you can track mentions only if users tag you. But how about a situation where TikTok users present your product in videos without adding a tag? 

You won’t know about it. It’s a missed opportunity.

So, let’s dive into tools!

7 amazing TikTok monitoring tools

Take a look at the shortlist of the best tools:

Tool	Best For	TikTok Monitoring Strengths
Brand24	Brand mentions & reputation monitoring	Tracks brand/keyword mentions, real-time alerts, sentiment, share of voice, reporting
Storyclash	Influencer & competitor creator tracking	Strong creator discovery, monitors influencer campaigns, tracks competitor influencer activity
Pentos	TikTok trends & content strategy	Tracks hashtags + audios, trend velocity, performance insights, competitive account tracking
YouScan	Visual monitoring & advanced listening	Detects logos/products in videos, analyzes visuals + text, strong for untagged exposure monitoring
Iconosquare	Owned account analytics & reporting	Tracks TikTok KPIs, engagement, audience growth, posting performance, exportable reports
Exolyt	TikTok social intelligence & research	Combines listening + trend monitoring, competitor analysis, influencer insights, hashtag/content research
Socialinsider	Benchmarking & performance analytics	Tracks historical performance, competitor benchmarking, top post analysis, clean reporting dashboards

Research methodology
When selecting the tools, I considered the following 6 key factors: mention monitoring & alerts, trend intelligence, influencer monitoring, competitive benchmarking, video intelligence, and best use cases.

01 Brand24

Free 14-day trial.

It’s an advanced online media monitoring tool that tracks the most popular social media, including TikTok.

With Brand24, you can monitor hashtags, keywords, brand and product names across online media, such as social media apps, news, blogs, videos, forums, podcasts, reviews, and other sources.

After setting up the project, you’ll get access to TikTok analytics, including:

• The volume of mentions on TikTok
• Social media reach
• Audience demographic
• List of trending hashtags
• List of popular influencers
• Online sentiment analysis
• Share of voice in the industry
• Strength of brand reputation
• Automated reports

With all that data, you will analyze your TikTok performance. Furthermore, you will detect who is talking about your brand and whether those mentions are positive, negative, or neutral.

Brand24 is great for finding influencers, tracking hashtags, and social media campaign reporting. This is mostly what our clients use our tool for.

To discover TikTok mentions, you need to add a domain filter. Then you’ll get such data:

02 Storyclash

Detailed pricing is available upon request.

The tool is especially dedicated to influencer marketing. It will let you discover matching influencers based on their content, track and analyze their work on any social media platform, including TikTok.

Storyclash is a TikTok analytics tool that will help you monitor your activities. Also, you will be able to check TikTok influencers, analyze performance, and transform gathered data into reports.

Three main features might interest you:

• Monitoring and reporting on influencer campaigns
• Comparing your competitor’s strategy to yours
• TikTok trends discovery

03 Pentos

Free 14-day trial.

Pentos is an analytics and monitoring tool dedicated to TikTok. This tool allows monitoring hashtags, influencers, and (what is exciting) music. Thanks to weekly performance reports and email notifications, it will get you up to date with your TikTok profile efforts.

The tool seems interesting, but it gives you access only to TikTok data. Other tools presented in this article by me allow you to also monitor Instagram, Twitter, etc. So, I advise thinking about whether it is a cost-effective choice.

Key features:

• Influencer monitoring
• Music monitoring
• Hashtags monitoring and analytics
• Song and video analytics

04 YouScan

Detailed pricing is available upon request.

YouScan is a social media intelligence platform powered by AI. Social listening covers social media, forums, blogs, telegram channels, and online media. According to TikTok, it monitors thumbnail content, post descriptions, and trends within a chosen topic.

The feature that caught my attention is visual analysis. YouScan notices logos, things, activities, scenes, and demographic details on images. Furthermore, it describes images, presenting helpful consumer insights.

The tool will help you:

• Manage and monitor brand reputation
• Conduct market research
• Analyze your marketing campaigns
• Find the right influencers

05 Iconosquare

Free 30-day trial.

Iconosquare is one of the TikTok analytics tools that allow brand mentions monitoring. This tool will deliver insights into engagement, comments, likes, and the best time to post content.

Also, you will gain access to video analytics covering metrics such as shares, views, and average views engagement. Thanks to historical data and retrieving past videos, Iconosquare shows analytics of past content.

Apart from TikTok, you can use Iconosquare to monitor and analyze Instagram, Twitter, Facebook, and LinkedIn.

Interesting features:

• Mentions monitoring and analytics
• Competitor profiles monitoring
• Hashtag tracking
• Automated social media reports

06 Exolyt

Free 30-day trial.

Exolyt is an all-in-one TikTok analytics tool. With Exolyt, you can monitor any TikTok profile, from influencers to competitive brands. In addition, the tool presents current analytics and statistical data such as total views, engagement rate, growth of followers, and likes.

Furthermore, the tool detects mentions of other profiles in videos, the best time to publish content, the most popular hashtags per account, number of followers each video obtains. It’s quite powerful.

The most interesting features:

• Monitoring and analytics of TikTok accounts
• Video growth tracking
• Hashtag tracking
• Trends tracking
• Influencer marketing campaign monitoring

07 Socialinsider

Free 14-day trial.

Socialinsider is a tool that discovers social media insights dedicated to data-driven agencies and brands. Thanks to Socialinsider, you’ll get access to social media analytics, audits, and reports. The tool also covers Instagram, Facebook, Twitter, YouTube and LinkedIn.

With Socialinsider, you’ll learn more about your TikTok account performance. The tool analyzes TikTok profile statistics, posts engagement, views, top hashtags, followers growth, and total plays. The tool examines TikTok posts, so you’ll be able to optimize your content and reach for a more significant average engagement rate.

You will gain access to:

• Insights about the TikTok campaign’s results
• Influencer analytics 
• Competitors’ campaigns analytics

FAQ

What is TikTok monitoring?

TikTok monitoring is the process of tracking, and analyzing activity on TikTok to understand what people are posting, saying, and how content is performing, especially around a brand, topic, person, or trend.

In practice, TikTok monitoring usually includes:

• Finding mentions of your keyword on TikTok, including cases where people don’t tag your account (tagged-only tracking in the app can miss a lot).
• Tracking key metrics like mention volume, reach, trending hashtags, influencers, sentiment, and even share of voice (depending on the tool).
• Using these insights to spot opportunities (viral UGC, creators to partner with, product feedback) and detect issues early before they escalate.

Thanks to TikTok monitoring you can discover:

• Content performance: How your TikTok videos and profile perform (reach, engagement, top mentions).
• Trends & hashtags: How you tap into trending topics and hashtags.
• Brand reputation & sentiment: How people talk about and feel about your brand on TikTok.
• Audience insights: Who engages with your TikTok content and how they behave.
• Competitor activity: Who mentions your competitors, and what is their reach.
• Influencer activity: How creators mention or promote your brand on TikTok.
• Crisis signals: Early warning signs of negative buzz or potential PR issues.

Why is TikTok monitoring important for brands?

TikTok shapes consumer opinion, trends, and purchasing decisions in real-time, and what happens there often spreads to other platforms fast.

Without TikTok monitoring, brands are reacting late.

Here are more reasons:

1. Catch trends before they go mainstream

TikTok is a trend engine. Monitoring helps brands:

• Spot rising hashtags, sounds, and formats early
• Adapt campaigns while a trend is still growing
• Avoid jumping in too late (when it’s already saturated)

2. Protect brand reputation in real-time

Negative videos can go viral in hours. Monitoring allows brands to:

• Detect negative mentions early
• Track sentiment shifts
• Respond before issues escalate into PR crises

3. Understand what audiences really think

TikTok comments and videos are often more honest than surveys. Monitoring reveals:

• Unfiltered customer feedback
• Product pain points
• Feature requests and complaints

4. Identify high-value influencers organically

Not all influence is paid. Monitoring helps brands:

• Find creators already talking about them
• Assess engagement quality and brand fit
• Avoid fake followers or risky creators

5. Monitor competitors and market shifts

TikTok often shows market shifts before reports do. Brands can:

• Track competitor campaigns
• Spot new entrants or viral challengers
• Benchmark performance

6. Measure campaign impact beyond views

Monitoring connects campaigns to:

• UGC volume
• Brand mentions
• Sentiment changes

What are the key features of the TikTok monitoring tool?

TikTok monitoring tools help you track and understand what people say and do around your brand, competitors, and trends on TikTok and other social media.

Here are the key features of such a tool:

• Track keywords/hashtags to follow trends and conversations
• Monitor brand mentions (including untagged mentions)
• Spot rising trends & viral mentions
• Analyze performance (reach, engagement, growth, user-generated content)
• Compare competitors (benchmarks + share of voice)
• Sentiment analysis to understand audience reaction
• Influencer discovery
• Campaign tracking & reporting
• Alerts for spikes or crises (negative buzz, sudden virality)
• Audience analysis (demographics, interests, active times)
• AI features to find insights easily and detect anomalies in reach
• Integrations & team workflows (Slack/Teams, etc.)

Why should social media managers take care of TikTok?

In my opinion, TikTok revolutionized the social media market by imposing a new style of communication and advertising. Soon, other social media platforms needed to implement features similar to TikTok’s. This is why we can use Instagram’s Reels.

I dare to say TikTok gives the wider reach possible right now across all social media platforms. 

How do I know that?

Before I started writing this article, I did some research using our tool, Brand24. I set up projects for a few highly popular brands, such as Coca-Cola, Pepsi, Adidas, Nike, KitKat, McDonald’s, and iPhone.

Then, I checked the most popular mentions tab, and the results (for all those brands) showed TikTok as a source.

That pretty simple investigation tells me that brands should have TikTok accounts definitely.

Moving forward, I came across Upfluence statistics (presented by Influencer Marketing Hub) showing that TikTok has the highest social media engagement rates per post.

Here’s what I found:

• Instagram, YouTube, and TikTok accounts with different follower levels have different engagement rates
• TikTok has greatly more engagement than the other two platforms at all follower levels.
• According to Upfluence data, micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. While mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.

Also check: How to follow hashtags on Tiktok?

Conclusion

TikTok is a platform where people discover products, trust creator recommendations, and make informed purchasing decisions.

As TikTok continues to shape consumer behavior, influence purchasing decisions, and set cultural trends, brands can benefit from listening to conversations.

Brands should monitor TikTok in 2026 to:

• Catch trends early before they peak
• Understand real audience sentiment and feedback
• Protect brand reputation and respond to risks faster
• Track competitors and industry conversations
• Identify creators and influencer opportunities
• Measure campaign performance and ROI

When choosing the best TikTok monitoring tool, look for:

• Brand mention tracking, including untagged mentions
• Trend and viral content detection
• Engagement, audience, and performance analytics
• Influencer and competitor insights
• Real-time alerts for spikes or negative buzz
• Clear, easy-to-share reports

The right TikTok monitoring tool helps brands stay proactive instead of reactive.