10 Steps to Powerful YouTube Marketing Strategy [2023]

Katarzyna Katarzyna
January 17, 2023 ・ 12 min read

Are you looking for an affordable and effective way to reach a wide audience? If so, YouTube marketing can be the ideal solution. With over 2,6 billion monthly active users and 5 billion videos watched daily, YouTube offers one of the largest user bases.

In this guide, I’ll explore how you can set up a powerful YouTube marketing strategy.

Let’s dive in!

YouTube Marketing Strategy:

  1. Create a YouTube channel
  2. Define your target audience
  3. Analyze competitors
  4. Create quality YouTube video content
  5. Optimize YouTube videos
  6. Monitor your YouTube channel
  7. Try YouTube Shorts
  8. Collaborate with YouTube influencers
  9. Try YouTube ads
  10. Track YouTube analytics

01 Create a YouTube channel

Starting a YouTube channel is an exciting and rewarding journey!

Fortunately, creating a YouTube channel is a simple process that contains a few simple steps:

  1. Sign in to YouTube: If you already have a Google account, you can use that to sign in to YouTube. If you don’t have a Google account, you can create one by visiting the Google Sign Up page.
  2. Create a new channel: Once you’re signed in to YouTube, click on the three lines on the top left corner of the screen, then click on the “My Channel” option. From there, click on the “Create a Channel” button.
  3. Choose a channel name and select a category: Give your channel a name and select a category that best fits your channel’s content. This can be changed later on.
  4. Add channel description: To make your channel look more professional, add a description explaining your channel’s content and purpose.
  5. Customize your channel: You can customize your channel by adding sections for different types of content, such as playlists, featured channels, and more.
  6. Start uploading videos: After your channel is set up, you can start uploading YouTube videos.

Brand24 is a tool that monitors online mentions across YouTube!

Once you have your channel set up, you can start publishing videos and use YouTube’s analytics to monitor the performance of your videos and improve your content strategy.

Brand24's YouTube channel

02 Define your target audience on YouTube

Defining your target audience on YouTube is important in creating a successful marketing strategy. 

Your target audience is the group of people that you want to reach with your video content.

When defining your target audience, consider factors such as:

  • Demographics: Age, gender, location, income, education, occupation, and other demographic information can help you understand who your audience is and what they’re interested in.
  • Interests: What are the interests and hobbies of your YouTube audience? This can include sports, fashion, technology, or any other topic your audience may be interested in.
  • Behavioral patterns: How does your target audience behave online? Do they prefer to watch videos on mobile or desktop? What kind of videos do they watch? How often do they watch videos?
  • Goals and needs: What are the goals and needs of your target audience? Are they looking for entertainment, information, or inspiration? Are they trying to solve a problem or achieve a specific outcome?

Once you clearly understand your target audience, you can tailor your video content, titles, and descriptions to appeal to them and target your ads to reach the right people. 

03 Analyze competitors

By studying the strategies and tactics of successful competitors, you can gain insight into what works and what doesn’t and adapt your strategy accordingly.

Here are some key things to look for when analyzing your competitors’ YouTube channels:

  • Content: What types of content are your competitors creating? Are they focusing on product demos, how-to videos, or a certain type of comedy? Understanding the types of content your competitors create can help you identify opportunities for your own video content.
  • Audience: Who is your competitors’ audience? Are they reaching the same audience as you or a different one? Understanding your competitors’ target audience can help you identify opportunities to reach a different or a more specific target group.
  • Engagement: How are your competitors engaging with their audience? Are they using calls to action, asking for feedback, or using other tactics to engage with their viewers? Understanding how your competitors engage with their audience can help you identify ways to improve your engagement tactics.
  • Optimization: How are your competitors optimizing their YouTube channels and videos? Are they using keywords effectively, creating compelling video titles and descriptions, and using other optimization techniques? Understanding how your competitors optimize their channels and videos can help you identify ways to improve your own optimization efforts.
  • Ad campaigns: Are your competitors running any YouTube ads? If so, what type of ads are they using? Understanding the types of ads your competitors use can help you identify opportunities for your own YouTube ad campaigns.
  • Subscriber count and engagement: Look at the number of subscribers, views, and engagement your competitors are getting. This will give you an idea of the reach and impact of their channel.

By analyzing your competitors’ YouTube channels, you can identify opportunities to improve your own strategy and tactics. Also, you’ll be able to drive better results for your business. 

Use the Brand24 tool to analyze your competitor’s YouTube channels.

You can also learn from their mistakes and avoid the same pitfalls, which can save a lot of time and resources.

You can use a social listening tool to find valuable insights about competitors and their subscribers. Such a tool will show you the most popular video mentions, social media reach, the share of voice, sentiment analysis, and many other metrics.

YouTube marketing strategy - analyze your competitors using the Brand24 tool

Check: Competitor Analysis: All Why’s, How-to’s and More

04 Create quality YouTube video content

To create quality YouTube video content, consider the following tips:

  • Understand your audience: Research your target audience and create content that appeals to them.
  • Plan your content: Create a content calendar and plan out your YouTube videos in advance.
  • Use high-quality equipment: Invest in a good camera, microphone, and lighting to produce high-quality videos.
  • Be consistent: Release videos regularly to keep your audience engaged.
  • Optimize your titles, descriptions, and tags: Use keywords in your titles, descriptions, and tags to make it easy for viewers to find your videos.
  • Engage with your audience: Respond to comments and create a community around your channel.
  • Use storytelling techniques: Use storytelling techniques like a clear introduction, rising action, climax, and resolution to keep your viewers engaged.

05 Optimize YouTube videos

The YouTube algorithm is a complex system that considers various factors to determine which videos to recommend to viewers. 

Some of the factors that the algorithm considers include view count, engagement, watch time, relevance, freshness, and location.

The algorithm also considers the viewer’s behavior, such as how long they watch a video, whether they skip or rewind, and if they stop watching a video early, which can affect the recommendations.

Nevertheless, optimizing your videos can significantly raise your views. Here are some tips on how to do it:

  1. Use keywords in the title, description, and tags to make it easier for people to find your video.
  2. Use a clear and concise title that accurately describes the content of the video.
  3. Create a detailed and informative description with relevant keywords and information about the video.
  4. Use subtitles to make your video accessible to a broader audience, including those who are hard of hearing or non-native speakers.
  5. Use the appropriate category and privacy settings for your video.
  6. Create eye-catching video thumbnails.
  7. Group your YouTube videos into playlists organized by topic.
  8. Use timestamps that can help viewers navigate through your video more easily. 

06 Monitor your YouTube channel

Social listening is the process of monitoring and analyzing conversations and mentions of your brand, product, or industry on social media platforms. 

It can be a powerful tool to boost your YouTube strategy in several ways:

  • Monitor brand mentions,
  • Identify trends and topics,
  • Understand your audience,
  • Monitor competitors,
  • Identify YouTube channel sentiment,
  • Identify influencers and brand advocates,
  • Respond to comments and feedback.

Use the Brand24 tool to monitor mentions across YouTube.

By incorporating social listening into your YouTube strategy, you can gain valuable insights into your audience, competitors, and industry, which can help you create more effective content and improve your overall video strategy.

Monitoring YouTube channel should be a part of strong YouTube marketing strategy

Check: What is Social Media Monitoring?

07 Try YouTube Shorts

YouTube Shorts is a feature on the YouTube app that allows users to create short videos using their mobile devices.

These videos can be edited with various tools, such as music and speed controls, and can be shared on the YouTube platform.

By creating and sharing Shorts, you can reach a wider audience on YouTube, as Shorts are prominently featured on the YouTube homepage and are easily discoverable through the Shorts shelf.

Shorts can also be shared on other social media platforms, helping expand your reach even further.

08 Collaborate with YouTube influencers

Collaborating with YouTube influencers can be an effective way to boost your YouTube marketing strategy. By partnering with them, you can tap into their audience.

There are several ways you can collaborate with influencers:

  • Product Placement: You can provide your product to the influencer and ask them to use or feature it in their videos.
  • Sponsored Videos: You can pay the influencer to create a video that promotes your product or service.
  • Giveaways: Influencers can run giveaways on their channel where they give away your product to their followers.
  • Affiliate Marketing: You can offer the influencer a commission for every sale that comes from their referral link.
  • Brand Ambassadorship: You can hire an influencer to be the face of your brand.

To find YouTube influencers that match your business, you can use social listening tool that will do the job for you.

Influencers that match Nike YouTube channel

Read more: How to Find Influencers?

Use the Brand24 tool to monitor mentions across YouTube.

09 Try YouTube ads

YouTube ads can be an effective way to boost your YouTube channel by increasing visibility and reach.

You can target ads to specific demographics, interests, and behaviors, which can help you reach the right audience. Additionally, you can use YouTube advertising in combination with other marketing strategies, such as influencer marketing and social media marketing campaigns, to increase the reach of your content.

With the help of video ads, you can drive more traffic to your website and social media channels.

YouTube analytics allows you to track the performance of your ads, measure the results, and make adjustments to your ad campaign to improve it.

10 Track YouTube analytics

YouTube analytics provides valuable insights into how content performs and how the audience engages with it. 

Social media marketers can use this information to improve the effectiveness of their YouTube marketing efforts and achieve their goals.

  • Audience insights: YouTube analytics provide information about the demographics of your audience, such as age, gender, location, and interests. This can help social media marketers create content that appeals to their target audience and target their marketing efforts more effectively.
  • Measuring the performance of videos: Analytics allows tracking the number of views, likes, comments, and other engagement metrics for each video. This can help them identify which videos are performing well and which need improvement.
  • Optimizing content strategy: By tracking metrics such as watch time and retention, marketers can understand what types of content engage viewers and keep them on their channel. They can use this information to optimize their content strategy to improve engagement and retention.
  • Evaluating marketing campaigns: YouTube analytics tracking the performance of different marketing campaigns, such as end screens and annotations. This can help them measure the effectiveness of different marketing tactics and adjust their strategy accordingly.
  • Identifying trends and patterns: Analytics can help identify patterns and trends in their audience’s behavior, such as when they are most active on the platform. 

Overall, YouTube analytics provide the necessary data to make informed decisions and create a more effective YouTube marketing strategy.

Use the Brand24 tool to track social media reach, sentiment, share of voice, and other metrics.

Why should brands invest in video marketing on YouTube?

There are many reasons why it’s worth investing in video marketing on YouTube, including:

  1. Reach: YouTube has over 2,6 billion monthly active users, providing a massive audience for brands to reach. With such a large audience, brands can expand their reach and connect with their audience in a way that traditional marketing methods cannot.
  2. Engagement: Video is a highly engaging medium, and people spend a significant amount of time watching videos on YouTube. This allows brands to capture their audience’s attention and keep them engaged for longer periods.
  3. Searchability: YouTube is the second largest search engine in the world, and Google indexes videos. This means that when brands create videos, they can show up in search results and be found by people actively searching for content related to their business.
  4. Brand building: Video marketing allows brands to showcase their products, services, and brand personality in a way that is easy for viewers to understand and remember. This can increase brand awareness and build trust with their audience.
  5. Measurable results: YouTube provides detailed analytics that allows brands to track the performance of their videos and understand how their audience engages with their content. This allows brands to make data-driven decisions about their content and optimize their strategy for better results.
  6. Cost-effective: Creating video content and uploading it to YouTube is relatively inexpensive, especially compared to traditional media such as TV or print advertising.
  7. Multipurpose platform: YouTube is not only a video-sharing platform but also a search engine that allows you to use it for different purposes, such as education, entertainment, inspiration, and more.

Overall, video marketing on YouTube allows brands to reach a large audience, increase engagement, build their brand, and drive measurable results. With the right strategy and approach, brands can use YouTube to achieve their marketing goals and grow their business.

Final words about Youtube marketing strategy

YouTube is a powerful platform for reaching and engaging with potential customers.

A strong YouTube marketing strategy should involve creating high-quality, engaging content that appeals to your target audience, using effective marketing tactics to promote your videos, and tracking your performance using YouTube analytics.

By understanding your audience demographics and engagement metrics, you can optimize your content strategy, measure the effectiveness of your marketing campaigns, and identify trends and patterns in your audience’s behavior. By implementing these strategies, you can achieve your marketing goals and build a strong presence on YouTube.

To run a successful YouTube channel, you need to be consistent, creative and use a data-driven approach.

Using YouTube analytics is an important step in understanding the performance of your channel and, in turn, making better decisions to improve it.

Try the Brand24 tool and boost your YouTube marketing!