14 Tips on How to Increase X (Twitter) Reach in 2024

Do you want to increase the reach of your Twitter profile? You’re in the right place! Expanding your Twitter reach is easier than you think. With the right strategies, it can be easy to raise engagement rates on Twitter. Discover how your content can reach as many people as possible.

This blog post will explore how marketers can optimize their efforts to increase reach on the platform. So you can get ready for maximum results!

Before we dig deeper into some techniques to boost your Twitter reach, you need to know how the Twitter algorithm works.

The algorithm will determine whether your content is visible to a wider audience. That’s why it’s vital to act within the rules set up by the algorithm.

How to Increase Twitter Reach:

1. Tweet on a regular basis
2. Be social
3. Respond to mentions of your brand
4. Use the right Twitter hashtags
5. Measure hashtag performance
6. Work with influencers
7. Track Twitter sentiment analysis
8. Invest in video
9. User-generated content
10. Run Twitter ads
11. Build an engaged community
12. Link your tweets to recent events and holidays
13. Reuse your content
14. Embed tweets in blog posts

Understanding the Twitter algorithm

To play with the Twitter algorithm, you must know its ins and outs.

Let’s start with taking a holistic view of your Twitter account. 

Your overall Twitter presence is more important for the algorithm than the performance of separate tweets.

How often do you publish? What’s the average engagement rate? How many impressions do your tweets generate? 

Those, and many more, are all important factors when it comes to the Twitter algorithm and, ultimately, your reach.

Unlike Instagram or Facebook, Twitter is quite open about its algorithm and published an in-depth guide on how it works. 

According to this document, Twitter takes into account three factors while ranking the tweets on our timelines:

• The tweet – when was it published (the more recent the tweet, the better), does it contain a video or a photo, the number of social media interactions it received;
• The author – your interactions with the author, how your relationship started, how often you engage with each other;
• You – what did you like in the past, and how often do you use Twitter.

The composition of a Twitter timeline

Another important aspect of increasing your reach is the composition of your Twitter timeline.

Your Twitter timeline will look like this:

• Top-ranked tweets,
• ICYMI (in case you missed it),
• Reverse chronological order tweets.

In the first section, the top-ranked tweets, the Twitter algorithm chooses the tweets you’re most likely to engage with.

ICYMI ranking shows the tweets from accounts you’ve engaged with in the past and which tweeted something interesting while you were away. In the ICYMI section, Twitter will show all the tweets it finds important, no matter when they were posted.

That’s a vital piece of information for companies present on Twitter. It will give your tweets a nice organic boost if your followers can see your messages right when they open the app.

A reverse chronological timeline is where your normal Twitter feed starts. You’ll see the newest tweets from your following first.

To build a robust Twitter presence and increase the reach of your tweets, you need to engage more with your audience.

How exactly do you do that? Let’s get to the bottom of it!

Your Twitter account

How to boost your Twitter account?

Improving your account for better reach involves optimizing various aspects of your profile to make it more appealing and discoverable. Here are comprehensive guidelines to help you achieve this:

1. Profile Picture:
   • Use a high-quality, clear image that represents you or your brand well.
   • If you’re an individual, a headshot or a close-up photo of your face is ideal.
   • If you’re a company, use your logo or a symbol that best represents your brand.
2. Header Image:
   • Select a high-quality header image that complements your profile picture and conveys your brand’s message or personality.
   • Make sure the image is visually appealing, professional-looking, and within Twitter’s recommended dimensions (1500×500 pixels).2. Display Name and Username:
   • Choose a display name that reflects your real name or the name of your brand.
   • Select a username (handle) that is unique, easily recognizable, and memorable. Keep it as short and relevant as possible.
3. Bio:
   • Craft a concise, informative, and engaging bio that highlights your expertise or what your company offers.
4. Pinned Tweet:
   • Pin an important or popular tweet at the top of your profile to showcase your best content, promote an event, or share an announcement.
   • Make sure the pinned tweet is engaging, informative, and represents your brand well.
5. Consistent Branding:
   • Ensure your profile has a consistent visual identity by using the same colors, fonts, and imagery across your profile picture, header image, and tweets.
   • Align your Twitter branding with your other social media platforms for better recognition.

Stick to this and you will boost your twitter account in no time!

How to increase Twitter reach?

Since you already have some theoretical knowledge, it’s time to take a closer look at some practical tips and tricks to increase your organic reach on Twitter!

01 Tweet on a regular basis

There’s no point in broadcasting your message when your target audience is busy doing other things.

You can determine the right time to post by the trial and error method. Simply tweet during different times of day and analyze which one received the most likes and retweets.

Alternatively, you can use some Twitter analytics tools, for example, the native, free, Twitter analytics, to determine when your audience is online.

Thankfully, there are multiple tools that allow you to schedule your tweets in advance, so you don’t have to send tweets at odd hours manually.

At Brand24, we use CoSchedule, and we are pretty happy with all its features.

Once you establish the right time to tweet, just go for it and tweet on a regular basis. The half-life of a tweet is very limited (according to some research, it only lasts about 24 minutes), so you certainly won’t spam your followers.

The more you tweet, the bigger the chance your message will be seen, increasing your Twitter reach.

02 Be social

While we’re talking a lot about the technical details of increasing your reach, we tend to forget that Twitter is a social network. The whole point of building a robust presence for your brand is to engage with and talk to your Twitter followers.

Once you log in to Twitter, think about your followers, not in terms of potential leads you have to turn into paying customers, but real people you could help.

If you take a closer look at the most successful Twitter brands, you won’t find one that only broadcasts about themselves. Take a look at tweets sent out by Innocent, a company that makes healthy drinks and donates 10% of its profits to charity.

They don’t do a shout-out for their product with every tweet they send. Instead, they talk to their followers. Like here:

Congratulations to the four people who still have some of their advent calendar left.

— innocent drinks (@innocent) December 6, 2018

This approach to increasing your Twitter reach clearly works, as the tweet generated 24 comments, 33 retweets, and over 700 likes. And it’s still growing!

Many social media marketers claim that 80/20 is a golden ratio.

It means that you should spend 80% of your tweets on content not directly related to sales, e.g., funny videos, informative content, or asking your followers questions.

Only 20% of your tweets should be aimed at selling your product or service (informing about deals and promotions and having a clear call-to-action to buy your product).

03 Respond to mentions of your brand

Do you know what’s so great about engaging with all the mentions from other Twitter users?

Everyone expects it, yet everyone is surprised when a brand responds to their mention.

It’s easy to spot all the direct @mentions, but how do you keep track of Twitter mentions without direct mention of a Twitter handle?

Just take a look at the Brand24 mentions dashboard.

The tool will automatically collect all the mentions from Twitter. All you have to do is click on the engage button and talk to your followers!

04 Use the right Twitter hashtags

What would Twitter be without hashtags? It’s hard to imagine this platform without the pound sign.

When it comes to increasing your organic reach on Twitter, it’s important to choose the right hashtags.

Using a branded hashtag will help build your brand awareness and help you see how your hashtag spreads across social media.

The good news is that you can easily detect trending Twitter hashtags that match your business.

Tools like Brand24 detect 100 trending Twitter hashtags, together with the total number of mentions. You can also adjust time frames to spot all the seasonal changes and adapt your strategy accordingly

05 Measure hashtag performance

While we are at hashtag marketing, it’s vital to measure the performance of your hashtag efforts on a regular basis.

You can find all the important Twitter metrics in Brand24’s analysis tab.

If you set up a project in Brand24, you’ll be able to conduct Twitter hashtag analytics, which means you can closely follow metrics such as:

• Estimated social media reach
• Number of interactions
• Type of interaction
• The total number of tweets with positive and negative sentiments

Those are quite important metrics for the Twitter algorithm since it determines the engagement level. A like is worth less than a comment or a retweet. It’s much easier to leave a like than a comment or vouch for your message with a retweet.

What’s great about the Twitter hashtag analytics in Brand24 is the fact that you can easily compare two or more projects in terms of:

• The number of mentions
• Sentiment
• The most active author

You can find even more optional filters on the right side of the screen.

06 Work with influencers

Influencer marketing is the go-to strategy for boosting your organic reach on any social media platform.

Twitter influencers will help you:

1. Create new, interesting content,
2. Provide social proof of your product or service,
3. Generate new leads,
4. Increase Your Twitter impressions,
5. Raise your brand awareness,
6. Reach new audiences you won’t be able to reach otherwise.

The key is to choose the right influencer to work with. Someone who represents the same values as your company and looks like an authentic brand ambassador to your Twitter followers.

The good news is that this person is already in your network, maybe even talking about your product.

Brand24 will find people already talking about the topics related to your business and rank them according to their influence. All the data is gathered in the Analysis tab.

Brand24 will also show the share of voice (the number of online discussions started by the influencer) and calculated influence number.

The second table you might be interested in is the most active social media authors. It shows the authors that use your keywords the most, together with their reach.

07 Track Twitter sentiment analysis

Having a positive sentiment around your brand is important because it boosts your general performance.

The Twitter algorithm, and, as a matter of fact, any social media algorithm, is constantly learning. A part of the deep learning process is integration with NLP, which stands for natural language processing.

According to Wikipedia, NLP is a subfield of computer science, information engineering, and artificial intelligence concerned with interactions between computers and human (natural) languages, in particular, how to program computers to process and analyze large amounts of natural language data.

It means that computers can understand human language and detect the right sentiment, context, and semantics.

In the future, the Twitter algorithm can understand the sentiment around your tweets and the tweets concerning your brand. If the tweets around your brands are mainly positive, it can mean that Twitter users might want to see more content like that.

That’s a song of the future, but you can start working on the positive sentiment right away.

The first thing you need to do is to assess your Twitter sentiment analysis. Brand24 will show you the results right away, you can even browse throw positive and negative mentions.

If your sentiment is overall positive, then you’re in a good starting position. You can expand your Twitter account by talking to your followers or hosting giveaways. Just be as helpful as you possibly can!

08 Invest in video

Video is becoming an increasingly popular way to share content on social media, and Twitter is no exception.

Tweeting has always been an effective way to reach audiences and connect with them, but incorporating video into a Twitter strategy can make the messages even more compelling and powerful.

Plus, it’s a great way to increase engagement and Twitter impressions.

Tweets that contain a video rank considerably higher in the timeline than those with only text or gifs.

Creating video content is not much time and cost-consuming nowadays. You can r use your phone for this purpose.

DiGiorno pizza is a great example of creating a low-budget video with maximum effect:

The undisputed champion of Crispy Pan Pizza = DiGiorno #DiGiornoNotDelivery pic.twitter.com/NQ07gaQA5n

— DiGiorno (@DiGiorno) November 14, 2018

And even if your videos look less professional, don’t worry! Your followers will appreciate spontaneous and fresh videos from your brand.

09 User-generated content

User-generated content is a true live savior. The amount of content you need to produce to stay on the radar and increase your organic Twitter reach is overwhelming.

The good news is that you don’t have to come up with all the content by yourself. You can simply retweet the posts of other people.

The benefits of UGC include:

• Building brand awareness,
• Increase the organic reach of your tweets,
• Establish your brand as an industry leader,
• Generate new leads.

By sharing the tweets of your followers, you will show them that you listen to what they say and care enough to vouch for it with your authority.

Overall leveraging user-generated content as an integral part of the Twitter strategy provides multiple opportunities for a business to connect with existing and potential followers.

10 Run Twitter advertising

I know running Twitter ads to boost your organic Twitter reach sounds like pepper and salt or winter and summer.

But, counterintuitively, it can increase tweet impressions and boost the number of followers.

If you choose a post that generates the highest organic engagement rate and you promote it on Twitter via an ad, the engagement of this post will grow. It will rank better in the timeline, which may make your profile more visible to others.

The question is, which post to choose?

A little helping hand will be a social media monitoring tool, for example. I recommend Brand24 because it’s a very versatile and affordable tool. At least, according to Buffer.

Once you give Brand24 some time, it will generate a list of your top-performing tweets. What you can do, is use one of the tweets as an ad to increase your reach.

11 Build an engaged community around your brand

And do it from the start! Remember when we talked about what is important for Twitter when it assesses the timeline?

One of the key factors was the origin of your relationship and the strength of your connection.

That’s why it’s important to build a strong relationship with your followers right from the beginning. It’s definitely more time-consuming than simply tweeting about your product and brand.

If you need a helping hand in building a Twitter community around your brand, take a look at these two posts written by my colleague, Kuba:

• 11 Essential Tools and Websites for Community Management 
• How to build an online community?

12 Link your tweets to recent events and holidays

Twitter is the king of real-time marketing. People go to Twitter to find out about trending topics, news, events, about what’s going on in pop culture or politics.

A nice lifehack would be to stay on track with current events and try to implement them in your Twitter marketing strategy.

Just like the Flightradar did on Friday, the 13th:

Would you dare to sit in row 13, on board @Finnair flight 666 en route to HEL on Friday the 13th?https://t.co/lKujhSu0gP pic.twitter.com/fWIvQTMLjF

— Flightradar24 (@flightradar24) January 13, 2017

You should probably stay away from controversial topics, as there aren’t many brands that can pull it off. But showing some human face never hurt anybody!

13 Reuse your content

According to Wiselytics, an average half-life of a tweet is only 24 minutes. That does sound scary, doesn’t it? You must constantly provide tweets, photos, and videos to keep your followers engaged.

But the extremely hectic pace of Twitter can work to your advantage. It means you can reuse your own content multiple times. Many of your followers wouldn’t have a chance to interact with your message anyway.

Sharing your best-performing content will make it possible to reach the Twitter audience who hasn’t seen the tweet when it was first published.

14 Embed tweets in blog posts

Embedding tweets in blog posts and articles is a great way to get your Twitter content seen by more people.

It’s a great way to put yourself in front of an audience that would never have known about your Twitter account without the extra help.

With just a few clicks, you can easily boost visibility and ensure that more people on Twitter see what you have to say!

How to measure Twitter reach?

Once you know how to increase your Twitter reach, it’s time to learn how to measure it. After all, if you don’t measure a metric, you can’t improve it.

In the Twitter analytics dashboard, we can find a few interesting metrics, such as Twitter impressions, engagement rate, and top tweets, but there is no reach data.

You need to use an external tool to measure the reach of your profile. You can do it using a social media monitoring tool.

Once you add a branded hashtag to your tweets and use it as a keyword in your Twitter monitoring project, Brand24 will measure the estimated social media reach.

Moreover, you’ll be able to track your reach over time. This metric will indicate whether your actions are bringing desired results.

Promoted tweets

Promoted tweets are an advertising asset on Twitter, capable of expanding businesses’ reach, enhancing engagement, and driving desirable outcomes.

It definitely should be a part of your social media marketing strategy.

The use of promoted tweets may lead to better brand awareness, increased website traffic, and improved lead generation.

And, best of all, these tweets behave like regular tweets apart from being marked as sponsored. Users can interact with them, comment, and like!

Why you should use promoted tweets:

Extend reach: A promoted tweet allows users to surpass their existing followers and reach a wider audience, enabling the targeting of a larger audience with tailored marketing messages.

Pinpoint targeting: Twitter’s diverse targeting options, such as location, demographics, interests, and behaviors, offer the possibility to zoom in on the desired customer base.

Augment engagement: Promoting tweets enhances engagement through likes, retweets, and replies, fostering discussions and interactions revolving around the brand.

Achieve objectives: Promoted tweets can be customized to attain specific objectives, such as generating leads, increasing sales, or driving website traffic.

Real-time marketing: Twitter’s real-time nature makes it ideal for promoting time-sensitive offers, events, or product launches.

Conclusion

There are many ways to increase organic reach on Twitter. Remember to track Twitter impressions, engagement rate, profile visits, and mentions while optimizing your social media strategy.

• The first step in optimizing your Twitter reach is understanding your audience. Knowing this information allows you to tailor your content to resonate with them.
• To crack the code to build a robust Twitter organic reach, you need to understand the ins and outs of the Twitter algorithm, which is constantly changing.
• Social media algorithms will focus more and more on natural interactions between users.
• Creating a helpful, interesting profile that users naturally want to interact with will increase your Twitter reach and immunize your profile against most of the changes in the Twitter algorithm.
• There is no reach data in the Twitter analytics dashboard, so you need to use external tools like Brand24 to measure social media reach.

FAQ

What is Twitter reach?

Twitter reach refers to the total number of unique users who have viewed or interacted with your tweets. It serves as a valuable metric in understanding your content’s visibility and impact on the platform. A higher reach indicates that your tweets are being exposed to a broader audience, which may result in increased brand awareness and engagement.

What is Twitter reach vs engagement?

While Twitter reach denotes the extent of your content’s visibility among users, engagement represents the actual interactions users have with your tweets. These interactions include likes, retweets, replies, and clicks on embedded links, media, or hashtags. Reach and engagement are interconnected metrics; greater reach often leads to increased engagement, but high engagement can also expand your reach as more users share and interact with your content.

What is a good reach rate on Twitter?

A good reach rate on Twitter varies depending on factors such as industry, audience size, and content quality. While a 0.5% engagement rate is generally seen as good, you can aim for a reach rate that effectively translates to increased engagement. Smaller businesses tend to have a much better engagement rate due to their few, tight-knit followers.