What is the AI Best Social Media Tracker? 8 Excellent Tools

A social media tracker is a tool designed to monitor and analyze various aspects of your presence and activities. It will help you to keep an eye on the performance of social media accounts.

There are many social media tracing tools, but only a few are worth your time and money.

Let’s discover the best of the best!

Top Social Media Tracking Tools:

• Brand24
• Hootsuite
• Sprout Social
• Agorapulse
• Sendible
• Iconosquare
• Determ
• BrandMentions

01 Brand24

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Brand24 is a social media tracker that monitors many social media platforms. The tool tracks mentions of your brand, products, or keywords across Instagram, Facebook, X (Twitter), TikTok, LinkedIn, Reddit, YouTube, Twitch, and Quora.

That’s not everything. Brand24 also monitors non-social sources such as blogs, forums, news sites, podcasts, newsletters, and reviews.

You can use Brand24 to:

• Detect which social media platform generates the highest number of mentions,
• Discover the most popular influencers that talk about your brand,
• Find trending hashtags that match your business,
• Discover whether the target audience speaks about your brand in a positive, negative, or neutral way,
• Track engagement metrics,
• Compare your brand to competitors,
• Measure the Presence and Reputations scores,
• Analyze the context of a discussion,
• Conduct emoji analysis,
• Discover topics your target group is talking about,
• Receive AI-powered reports with insights, trends, and recommendations.

Brand24 tracks hashtags’ performance, giving you insights into their reach and engagement.

What’s interesting, you can set up alerts to receive notifications whenever your brand or keywords notice a rise in mentions.

Key features:

• Social listening
• Sentiment analysis
• Social media analytics
• Competitor monitoring
• Competitor comparison
• Influencer discovery
• AI reports with insights

Why is it important to track social media mentions?

“Whether you’re a Social Media Manager for a local restaurant or the Head of Product of a global SaaS, you always want to know your target group better. What platforms do they use? Are they ok with more casual communication? Will they get my cynical joke?
Analyzing social media mentions (not only about your company but about the whole industry or trend) gives you similar types of data like In-depth interviews or focus groups but on a way bigger scale.
Of Course, once you track the mentions, you can jump into the discussion, find influencers or perfect hashtags. But even if you don’t have the time and resources to do it now, simply knowing your audience is already better than staying blind.”

Justyna Dzikowska
Head of Marketing, Brand24

02 Hootsuite

Hootsuite is a comprehensive social media management platform offering various features, including social media scheduling, basic monitoring, and analytics. The listening feature is an additionally priced add-on.

Although it does offer some tracking capabilities, it would be more accurate to describe it as a management tool with tracking features rather than a dedicated social media tracker.

Hootsuite is mainly known for its scheduling and publishing features. It will help you create, edit, and preview posts before scheduling them for publishing. The tool supports various content types.

The tool offers basic analytics that provides insights into key engagement metrics such as likes, comments, shares, and follower growth. It also provides reports that give you an overview of your social media performance.

Key features:

• Social media scheduling
• Content publishing
• Campaign management
• Analytics

03 Sprout Social

Sprout Social is a powerful social media management software with analytics and social listening features.

The tool allows you to schedule and publish posts on major social media platforms. Its intuitive calendar interface makes it easy to plan and manage your content.

One of Sprout Social’s strengths lies in its analytics and reporting features. It provides insights into engagement metrics, audience demographics, post-performance, and more.

Sprout Social includes listening features that allow you to track keywords, hashtags and mentions across social media and the web.

The tool monitors Twitter, Facebook, Instagram, YouTube, LinkedIn, and Reddit. Unfortunately, it doesn’t track TikTok. The listening feature is an additionally priced add-on.

It also offers sentiment analysis to understand the emotions behind conversations about your brand.

Key features:

• Publishing and scheduling
• Social media analytics
• Social management
• Listening

04 Agorapulse

Agorapulse is a social media tracker offering more than just tracking capabilities. It is a comprehensive social media management tool with engagement, scheduling, and reporting features.

Agorapulse enables you to schedule and publish posts across multiple social media accounts, such as Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok. Its content calendar allows you to plan your content distribution and maintain a consistent posting schedule.

The tool also offers social monitoring, but only for three social media networks, Facebook, Instagram, and YouTube.

Beyond tracking, Agorapulse provides detailed reports that summarize your social media presence. These reports offer insights into engagement, reach, and other key social media metrics.

Key features:

• Social media tracking
• Engagement monitoring
• Content scheduling
• Reports

05 Sendible

Sendible is a social media management platform with tracking, monitoring, and analytics features.

The tool will help you schedule social media posts and analyze them. You can use an inbox to monitor and respond to comments, messages, and mentions.

Beyond basic tracking, Sendible provides detailed analytics and reports. It will help you identify optimal posting times, most engaged followers, and top-performing posts. Also, you can easily build drag-and-drop reports and automatically send them to team members and clients.

Sendible includes monitoring features that allow you to track specific keywords, hashtags, or mentions. But it tracks only 4 major social networks, Instagram, LinkedIn, Twitter, and Facebook.

Key features:

• Publishing and scheduling
• Social media analytics
• Listening
• Reports

06 Iconosquare

Iconosquare is a social media tracker and analytics platform, primarily focused on Instagram, Twitter, LinkedIn, TikTok, and Facebook.

The tool will help you to analyze your social media accounts. You can also explore the promoted posts, tags, and mentions on Instagram. The platform provides information about your followers, such as their age, gender, and language.

What’s interesting the tool helps to manage conversations by organizing all comments in one place. So, you can reply to or delete comments from within the platform.

When using Iconosquare, it’s important to note that it does not support all necessary social platforms. Many crucial features like hashtag reports, Stories analytics, and mentions tracking are available only for Instagram. 

Key features:

• Content publishing
• Listening (for Facebook and Instagram)
• Comments tracking (for Facebook and Instagram)
• Reports

07 Determ

Determ is a brand mentions tool that tracks Facebook, Instagram, Twitter, YouTube, and Reddit. Unfortunately, the tool doesn’t monitor TikTok, LinkedIn, and Quora.

The tool will help you detect trending topics, location of mentions, and sentiment around the brand. You can use Determ to track and analyze social media competitors.

With Determ, you will access real-time insights to manage brand reputation, identify influencers and prevent crises. As the tool tracks campaign hashtags and keywords, you can use it to monitor and analyze your social media campaigns.

Key features:

• Social media monitoring
• Social media sentiment analysis
• Influencer discovery
• Trending Topics

08 BrandMentions

BrandMentions is a tool that monitors conversations across social media channels, like Twitter, Facebook, Instagram, YouTube, LinkedIn, Reddit, and Quora. Unfortunately, it doesn’t track TikTok.

The tool will help you evaluate the emotions behind mentions of your brand. However, it’s worth noting that to access advanced sentiment analysis features, you need to upgrade to a higher-priced plan.

The platform helps you identify influencers, advocates, and leaders who mention your brand. Additionally, the tool offers valuable features that will help you spy on competitors and manage your online reputation.

Key features:

• Media monitoring
• Sentiment analytics
• Influencer identification
• Reputation management

Why should you use social media trackers?

Social media trackers are solid tools that can boost your marketing strategy. Here are the most important reasons you should use them:

Measure social media performance 

With social media trackers, you can easily measure the effectiveness of your social media activities. These trackers provide valuable information on engagement, reach, impressions, follower growth, and other important metrics. 

Optimize social strategy

Tracking tools provide insights into which types of content resonate best with the audience, optimal posting times, and effective use of hashtags. This information will help you post better content.

Detect sentiment

Social media trackers provide the ability to listen to online conversations about the brand, industry, or relevant topics.

Each mention is described as positive, negative, or neutral. As a result, you can easily understand the sentiment around your brand.

Discover audience insights

Social media trackers offer demographic and behavioral data about the audience, helping you understand their preferences, interests, and behaviors. 

With social media monitoring tools like Brand24, you can easily detect topics your followers are talking about. 

Conduct competitor analysis

Social media trackers allow you to benchmark your performance against competitors and gain insights into industry trends. This analysis helps identify strengths and weaknesses.

Here you can see the comparison of Nike and Adidas:

Engage the audience

By using social media tracking tools, you can keep track of comments and mentions in real-time. This allows you to respond promptly and engage with your audience meaningfully. You can improve your brand awareness and build a strong community by fostering this engagement.

Here you can see an example of an unlinked mention. Thanks to using the social listening tool Brand24, our social media manager detected this mention and answered through our Twitter account. Otherwise, we wouldn’t even know that E.M.Kimathi mentioned us.

Track hashtags

Social media trackers can monitor the performance of dedicated hashtags. Without them, judging whether the hashtag campaign is doing well would be difficult.

I set up a monitoring project for #JustDoIt. Thanks to the social media tracker, I quickly discovered that the overall sentiment around it is positive, and Instagram is the main source of mentions and reach.

Check: What is the Best Hashtag Tracker?

Generate reports

I’m aware that social media managers might not have time to check all the tools every day. That’s where automated reports come to the rescue! Most social media monitoring tools allow to set up branded reports.

For example, Brand24 will send you reports on whether you noticed an increase in mentions. They are called storm alerts. The tool has recently launched AI reports that will deliver valuable insights, recommendations, and trends about your monitored projects.

Post at the appropriate time

Based on analytics data, trackers can find out the time your audience is the most active. That’s the right time to schedule your posts.

Also, by offering content scheduling and planning features, trackers help maintain a consistent posting schedule, ensuring that content is distributed strategically over time.

“Social listening tools can significantly help track social media, especially when managing a few accounts simultaneously. Brand24 monitors all social media (Facebook, Instagram, TikTok, LinkedIn, Reddit, etc.) and gathers all mentions in one dashboard. Additional filters like Sentiment analytics or the importance of comments are helpful when managing big projects. Some amenities like Influencer Identification, cloud of words, or popular hashtag listing can help marketers make informed, data-driven decisions — no need to track and analyze social media platforms if tools like Brand24 can do it for you.”

Waleria Pągowska
Product Marketing Specialist, Brand24

Conclusion

Social media listening is crucial for efficiently tracking your brand’s and competitors’ online activities.

I listed the best social media tracking tools with listening features. They will help you to keep an eye on every social mention.

Also, they will help you evaluate whether the target audience speaks about your brand positively or negatively.

While choosing social media tracker, pay attention to the number of monitored sources. The more, the better.

For example, Iconosquare tracks only Instagram and Facebook, while Brand24 monitors all major social media channels, such as Instagram, Facebook, X (Twitter), TikTok, LinkedIn, Reddit, Youtube, Twitch, and Quora.

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