The 7 Best Social Media Reporting Tools to Try in 2025

Let’s say it loudly and with no fear (your boss is not listening, I promise) – reporting is boring. No one gets excited about digging through endless data, staring at spreadsheets, or manually compiling reports. But here’s the thing: it doesn’t have to be like that. With the right social media reporting tools, you can delegate this unpleasant duty to smart, automated solutions that do the heavy lifting for you.

Social media reporting tools are online software that allows you to create reports to help you better understand your social media efforts and performance. They gather data from various social media platforms to provide insights and show what’s working and what’s not.

Social media reporting tools often include customizable dashboards and automated reporting features, saving time and helping businesses optimize their social media strategies.

Whether you’re a marketer, business owner, or content creator, the right tool can transform how you track performance, measure success, and plan your next big move.

Ready to quit spreadsheets and start smarter – and much more exciting – reporting? Great! Let’s dive in!

Top Social Media Reporting Tools:

01 Brand24

Free 14-day trial.

In its essence, Brand24 is an AI-powered social listening tool that works perfectly for tracking and analyzing brand mentions from social media platforms and beyond.

Precisely, the tool allows you to monitor Facebook, Instagram, X (Twitter), YouTube, LinkedIn, Reddit, TikTok, Telegram, and Twitch.

As for non-social sources, Brand24 allows you to track news sites, blogs, podcasts, video platforms, newsletters, review sites, and other websites.

Okay, and how about its social media reporting features? Oh, there are o lot of them!

First, let me present the types of reports you can create with Brand24 (click on links to see sample reports):

• Social Media Dashboard Report – a web report in the form of a sharable link that provides an overview of the most crucial social media metrics, such as the volume & reach of mentions, sentiment analysis, topics, and more.
• Social Media PDF Report – easy-to-download .pdf report summarizing your social media performance;
• Social Media Competitor Comparison Report – .pptx report that benchmarks your brand performance metrics with your industry competitor(s) or your brand’s past performance.
• AI Insights Report – Brand24 offers a bunch of AI features. AI Insights generates a smart & automatic summary of your brand performance and includes personalized insights, trends, and recommendations.

The real Brand24’s reporting superpower is its advanced filter system.

In short, you can apply multiple rules that will impact the final shape of your report. Above all, you can apply the following filters:

• Source – to generate reports from a particular social platform;
• Geolocation – to narrow down your report to one or more countries
• Language – to see what’s the reception of your social media efforts for different markets
• Sentiment – to analyze your social media reputation on various platforms.

So, for example, if you need to generate an Instagram report summarizing your positive sentiment in India – Brand24 can do it!

Additionally, it’s worth mentioning that Brand24 allows you to create automated reports.

You can set up whether you want to receive a daily or weekly report, select additional recipients (like your team members or manager), and set the rules for storm alert reports. What are these?

Storm alerts are like an early warning system. When Brand24 detects an abnormal change in mention volume or your social media reach, it immediately emails you. Why is it important?

Such an anomaly might indicate a potential danger to your brand reputation. In such a situation, a quick reaction is key!

⭐️ Overall verdict:

With its extensive source coverage and advanced social listening features, Brand24 is a perfect match for medium and big companies.

It constantly develops its reporting and AI-powered features, making the tool more and more user-friendly. Besides, Brand24 offers great value for money.

Strengths:

• An extensive source coverage that allows you to create maximally comprehensive social media reports.
• You can create a lot of types of reports due to advanced filters.
• Real-time data, alerts, and automated reports keep you up-to-date and informed about every unexpected change within your project.

What could be better:

• AI Insights report is available only on high-tier plans.
• Limited customizability when it comes to report metrics.

02 Reportei

Reportei is a digital marketing and social media analytics software that helps users generate automated reports and dashboards from social platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, and Pinterest.

The real power of this small tool lies in its vast and intuitive options for customizing reports.

You always start with a basic template, which is an interactive dashboard that includes a set of default key metrics.

Each metric is a drag-and-drop widget. This allows you to transform default metrics and adjust a social media report to your needs. And it’s not only about adding, deleting, or changing widgets positions.

You can adjust each metric by transforming how it looks. For example, you can transform a metric presented as a text box into a chart or table.

This customizability means you can create hundreds of different social media reports.

Moreover, Reportei dashboards allow you to add extra design elements, like text boxes, images, and videos to make your reports more visually appealing.

When your report is ready, you can share a link to it or export it as a .xlsx, .csv, or .pdf file.

In the end, it’s worth mentioning that the tool provides quite extensive options automation and scheduling options.

⭐️ Overall verdict:

Reportei is a good solution for freelancers and small businesses. The tool is relatively cheap and constantly develops its features, including AI-powered Traffic Management Assistant and Instagram Assistant.

Strengths:

• Easy to customize the report’s design and desired social media data.
• Key metrics as drag-and-drop widgets.
• Integrations with Facebook, Instagram, LinkedIn, YouTube, TikTok, and Pinterest.

What could be better:

• Initial templates are quite default so you must spend quite a lot of time to adjust the report to your needs.
• Users of software review platforms report integration issues, especially with Instagram.
• Unable to generate X (Twitter) reports (only Twitter Ads).

03 Semrush

Contrary to popular belief (at least among some marketers), Semrush is much more than just an SEO tool.

In fact, it’s an all-in-one digital marketing platform that provides solutions for search engine optimization, content marketing, competitor analysis, and social media analytics.

While Semrush’s SEO and content-related reporting capabilities are widely known, its social media analytics remains in the shadow. What a pity because Semrush allows you to create:

• Platform-Specific Reports – for Instagram, Facebook, and LinkedIn.
• Social Tracker Overview Report – benchmarks your social media performance against your competitor’s audience, engagement, activity, and hashtag analytics.
• Social Analytics Report – presents organic and paid data from Facebook, as well as organic data from Facebook, LinkedIn, and TikTok. It covers performance metrics such as new followers, page likes, engagement rates, etc.
• Content Insights Report – allows the analysis of content performance across various social media networks.
• Custom Reports – as Semrush is really huge, you can compose your own dataset that can provide you with really valuable insights.

⭐️ Overall verdict:

Semrush is such a huge marketing tool that it can replace them all. Therefore, it’s dedicated mostly to large businesses or agencies with multiple clients.

Strengths:

• As a comprehensive marketing tool, Semrush allows you to analyze the direct impact of your social media activity for the whole marketing strategy.
• Multi-channel social media management & analytics.
• Friendly UX.

What could be better:

• Semrush is quite a complex tool, and thus, it takes time to learn its social media reporting features.

04 Google Analytics

Surprised? You shouldn’t be!

Right, Google Analytics is usually not the first choice from the list of social media analytics tools.

But if you treat your social media channels as extensions of your website and overall digital strategy, Google Analytics can be a powerful tool for tracking social media performance.

You can use existing frameworks containing acquisition, engagement, monetization, and retention reports or – if you’re a more advanced analyst – create custom reports.

Sky is the limit!

In fact, Google Analytics reporting features are endless. Therefore, I’ll make your life easier and present some ideas on how you can use this powerful software in your social media analytics:

• Track social media referrals – to see which social media platforms are driving the most traffic to your website or which posts/campaigns generate clicks and visits.
• Measure conversions – to check how social media contributes to leads, sign-ups, and sales.
• Analyze user behavior – to understand how visitors from social media interact with your site.
• Evaluate multi-channel funnels – to benchmark social media effectiveness with other channels (e.g., email or paid ads) and get insights into the role of social media in the customer journey.

⭐️ Overall verdict:

As a free tool, Google Analytics is a must-have for all types of businesses.

While mastering it requires years of practice, you can learn basic analytics by watching some YouTube tutorials. And these basics can bring you a lot of actionable insights!

Strengths:

• Google Analytics is free.
• There are a lot of tutorials to learn basics (I recommend YouTube and ChatGPT).
• It provides firsthand insights into how your social media efforts support your overall business strategy.

What could be better:

• Initially, Google Analytics may seem overwhelming.
• It doesn’t measure social media channels directly but their impact on your website’s traffic and target audience behavior.

05 Hootsuite

Hootsuite is a well-known social media management tool that lets you schedule, publish, and monitor posts across multiple platforms in one place.

It also provides nice analytics and reporting capabilities to help you track social media performance and engage with your audience more effectively. Let’s focus on them.

With Hootsuite, you can create platform-specific reports overview, engagement, and audience reports for Facebook, X (Twitter), Instagram, LinkedIn, TikTok, and YouTube.

Additionaly, it allows you to generate more general reports by gathering data from multiple social media.

These so-called “Performance by goal reports” are divided into three groups:

• Engagement reports – post engagement, inbound engagement, and brand engagement
• Conversion reports – regular and shortened link clicks
• Awareness reports – audience growth, brand awareness, and post reach

Each of these “Performance by goal” reports includes a dedicated set of metrics grouped into pivot tables.

If you’re a more advanced analytics geek, you can customize your social media report by adding additional metrics or even creating custom reports from scratch.

In the end, you can export data as .pdf, .pptx, .xlxs, or .csv files.

Next to “Performance by goal reports”, Hootsuite allows you to generate:

• Social media network reports
• Industry benchmarking & competitive analytics reports
• Post performance reports
• Custom reports

⭐️ Overall verdict:

As a comprehensive analytics tool, Hootsuite is best suited for medium and large businesses that require complex social media management. Its vast report types and analytics features can help you control if your efforts align with your overall social media strategy.

Conversely, due to its complexity, Hootsuite might not be the best choice for smaller businesses and freelancers.

Strengths:

• Dozens of ready-made social media reports with dedicated metrics.
• Adjustable custom reports.

What could be better:

• The Hootsuite interface is very complex, and it requires time to learn navigation and reporting.
• Advanced analytics is restricted to higher-tier plans.

06 Sprout Social

Sprout Social is a social media management platform that allows users to schedule posts, monitor engagement, perform analytics, and generate reports across major social media networks.

The tool can create reports based on data from Facebook, Instagram, LinkedIn, TikTok, X (Twitter), YouTube, LinkedIn, and Pinterest analytics.

As for its reporting features, it’s important to say that Sprout Social can perform comprehensive analytics for multiple social channels in one place.

The tool’s so-called cross-network reports can track key metrics regarding your:

• Profile performance – gives you an understanding of the growth and health of your social profiles.
• Posts performance – reveals lifetime performances of the posts you publish during the given period. For example, you can integrate Sprout Social with Google Analytics and track which posts bring the most traffic to your website (measured by “post link clicks”).
• Tag performance – Sprout Social allows you to tag specific social media posts. You can filter them and create reports that monitor trends and analyze their performance.

Besides cross-platform reports, you can create:

• Custom reports
• Competitor analysis
• Profile & paid by network
• Content performance

Each report type has a default set of essential metrics that fits the chosen category.

You can export all the reports in .csv and .pdf files, as well as send them & schedule sending via email.

⭐️ Overall verdict:

As a comprehensive social media management tool, Sprout Social is a great choice for brands and businesses that look for a blend of management, reporting, and social listening features. However, its higher pricing makes it unsuitable for freelancers, small businesses, and small agencies.

Strengths:

• Different types of social media reports
• Cross-platform management and analytics
• Google Analytics integration

What could be better:

• Most analytics and reporting features (such as Custom Reports) are available on expensive Professional and Advanced plans.
• You can’t personalize and customize report dashboards with your branding.

07 Sendible

Sendible is a social media management tool with scheduling, monitoring, analytics, and reporting features.

It integrates both with social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, and YouTube) and other websites (like WordPress, Canva, or Pexels). Let’s quickly move to Sendible’s reporting capabilities.

The tool allows you to generate two types of social media reports:

• Quick Reports – ready-made reports designated for particular platforms (Facebook, Instagram, LinkedIn, YouTube, and X) or purposes (engagement, monitoring, and driving website traffic). Each report has an individual set of metrics.
  
  Additionally, you can generate so-called report cheat sheets for your Quick Reports. These are .pdf files that, next to metrics and numbers, present a short description of each metric present in the report.
• Custom Reports – customizable dashboards that allow you to personalize your report. You can select the layout (the number of columns), add specific modules (that are nothing more than metrics or a set of metrics), and add your branding.

You can share your ready-made reports directly with your team members, send them by email, or export them in .csv or .html formats.

⭐️ Overall verdict:

As a smaller player in the social media analytics tools market, Sendible offers limited reporting features compared to Brand24, Hootsuite, or Sprout Social.
Therefore, it’s a solution worth considering for smaller businesses and social media agencies.

Strengths:

• Fast-to-generate reports for separate social media platforms.
• You can easily build and customize your social media reports.
• For extra money, you can create white-label reports (with your or your client’s branding).

What could be better:

• The tool’s dashboard could have a more user-friendly layout and UX.
• Reporting features are available for Scale plan or above.
• You can’t set a flexible date range for your reports (you can generate reports only for the last 7, 14, 30, or 90 days).

Conclusion

Social media reporting doesn’t have to be a frustrating and time-consuming task.

We are happy to live in times when the right tools can automate data collection, generate social media insights, and help you optimize your strategy effortlessly.

In this article, I explore seven of the best social media reporting tools for 2025, each offering unique features tailored to different business needs.

Brand24 stands out with its AI-powered social listening and extensive reporting options, while Reportei impresses with its customizable dashboards.

Semrush goes beyond SEO, providing deep social analytics, and Google Analytics helps track social media’s impact on website traffic.

Choosing the right tool depends on your goals – whether it’s brand monitoring, competitor benchmarking, or content performance analysis.

So, define your needs, choose your goals, and let the social media reporting tools do the boring part!

Final thoughts:

• Not every social media analytics tool is a perfect fit for every business. Choose the one that best matches the size and needs of your company.
• When looking for a tool, define how much customization you would need.
• The more integrations the reporting software has, the more comprehensive the social media report you’ll generate.

Start the Brand24 free 14-day trial and check how the best social media reporting tool works in practice!