Chia Lee

Content Manager

Chia studied at the University of Michigan. She’s an excellent translator between English and Chinese, but also between experienced and beginning marketers. She created a series of videos for the Brand24 YouTube channel you may recall #ChiaExplains. That’s her job obviously. She was also the writer and host of the #SocialRecap series. Everything in English, although she does speak four languages!

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Customer Engagement Strategies, Pt 2: Show Your Brand Personality

Another strategy to boost customer engagement? Showing your brand personality. Build relationships by letting your customers get to know YOU.

Trend Analysis

12 AVOIDABLE Business Social Media Fails, a.k.a. “The Dirty Dozen”

Social media fails can seriously hurt your business, but you CAN avoid them and protect your company! Make sure you're not making these 12 mistakes, a.k.a. THE DIRTY DOZEN.

Digital Marketing

What is AI Social Media Monitoring? Definition [Guide]

Social media monitoring has never been so easy! In this article, we have described the methods and tools that will help you reach a wider audience that is crucial for your business.

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How to Measure Brand Awareness? 8 Easy Tactics

There are a variety of ways to measure different aspects of brand awareness. In this article, you will find popular tactics that should work for most marketing teams.

Digital Marketing

How to Improve Readability for Your Blog & Website Content (and why it’s a must!)

Readability is essential to content. Here's the why & how.

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