Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

PR & Crisis Management
Apr 2, 2026

Brand Reputation Crisis Management: Guide for 2026

One viral post can unravel years of brand trust. Here's how to spot a reputation crisis early, respond fast, and recover stronger.

Katarzyna Dereń
Sentiment Analysis
Apr 2, 2026

X (Twitter) Sentiment Analysis: 6 Simple Steps [2026]

Learn how to do Twitter sentiment analysis in 6 simple steps. Understand positive and negative mentions, and see what X users think about your brand!

Katarzyna Dereń

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Analytics & Reporting
Mar 21, 2026

Social Media Metrics to Track for Success in 2026

Not sure how to keep track of your marketing activities? We have something for you. Here are 15 social media marketing metrics you should track.

Katarzyna Dereń
Platform Guides
Mar 5, 2026

How to Track Instagram Hashtags in 2026?

How to track hashtags on Instagram in 2026? Discover the best tools, compare features, analytics, and mentions monitoring capabilities!

Katarzyna Dereń
Platform Guides
Mar 3, 2026

How Can Brands Track Hashtags on Facebook in 2026?

How to track hashtags on Facebook? Check this article and my tips to discover the most effective way to monitor Facebook tags & best tools to do it!

Katarzyna Dereń
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Popular articles by Katarzyna

Top Reads

Brand Reputation Management: Expert Guide + Original Research [2026]

Brand Monitoring: Tools & Guide for 2026

X (Twitter) Analytics Tools: The 12 Best to Try in 2026

How to See How Many Times a Hashtag Was Used on X (Twitter)

Brand Awareness Strategy [The Ultimate Guide for 2026]

The Best AI Hashtag Tracker & Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.