100% human-generated content

Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For overyears, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

The 13 Best Instagram Analytics Tools We Tested in 2026

Discover the 13 best Instagram analytics tools to boost engagement, track performance, and find influencers. Explore AI-powered insights, free vs. paid tools, and expert recommendations.

Sentiment Analysis: What is it & Why do You Need it in 2025?

How do customers feel about your products or services? That's important question business owners shouldn't neglect. Positive and negative words matter. The good news is that you can measure customer satisfaction through sentiment analysis.

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How to Conduct a Brand Analysis? Track 12 Key Metrics

If you’re trying to get a better idea of how your brand is doing, brand analytics can really help. But what key metrics should you track? Well, there are 12 of them. Let’s explore them together.

10 Keyword Monitoring Tools to Boost Your Search Engine Presence

At Brand24, we are obsessed with keywords. I can reveal that our SEO & Content Team had a meeting about strategic keywords just a few days ago.

A Complete Guide to Brand Tracking [2025]

Explore 4 essential steps to start brand tracking. Learn how to monitor, analyze, and adapt to consumer perceptions. Try the best brand tracker!

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Get the Brand24 trial and start social listening like a PRO.