Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Brand Image
Jul 16, 2025

How to Conduct a Brand Analysis? Track 12 Key Metrics

If you’re trying to get a better idea of how your brand is doing, brand analytics can really help. But what key metrics should you track? Well, there are 12 of them. Let’s explore them together.

Katarzyna Dereń
Digital Marketing
Jul 3, 2025

10 Keyword Monitoring Tools to Boost Your Search Engine Presence

At Brand24, we are obsessed with keywords. I can reveal that our SEO & Content Team had a meeting about strategic keywords just a few days ago.

Katarzyna Dereń

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Brand Image
Jul 2, 2025

A Complete Guide to Brand Tracking [2025]

Explore 4 essential steps to start brand tracking. Learn how to monitor, analyze, and adapt to consumer perceptions. Try the best brand tracker!

Katarzyna Dereń
Social Listening
Jun 26, 2025

The 15 Best AI Social Listening Tools of 2025 (Features, Pricing)

Explore the best social media listening tools of 2025. Compare free & paid social listening software with detailed reviews, features, and pricing.

Katarzyna Dereń
Brand Image
Jun 12, 2025

How to Navigate a Brand Crisis: a Step-by-Step Guide

Managing a brand reputation crisis doesn't have to be complicated! Take a look at our step-by-step guide!

Katarzyna Dereń
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Popular articles by Katarzyna

Top Reads

The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [October 2025]

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Sentiment Analysis: What is it & Why do You Need it in 2025?

Share of Voice: Definition, Calculation, Tools [2025 Guide]

9 Steps to Strong Brand Awareness Strategy [2025]

Guide to Brand Monitoring + TOOLS [2025 update]

6 Expert Tips to Master Brand Reputation Management

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.