100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

Customer Feedback Analysis 2026: Guide, Tools & Tricks

Customer feedback analysis helps you understand what your customers love, what turns them off, and how to build a stronger, lasting connection.

Top 5 Mention Alternatives: A Detailed Comparison for 2026

Mention is one of the best - but not the only - media monitoring software. In this article, we're discussing and comparing the 5 best Mention alternatives.

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8 Key Customer Engagement Metrics You Should Track in 2025

Customer engagement can improve your sales by 66%! All you need to do is implement these eight customer engagement metrics.

How to Measure PR Performance? [15 Metrics Explained]

Measuring PR performance requires understanding appropriate metrics. Use the following 10 indicators to know the real impact of your public relations efforts!

The 7 Most Inspiring Marketing Case Studies You Should Check

Marketing case studies are fun and inspiring! To succeed, you need a blend of creativity, a data-driven approach, and aligning the campaign with your brand identity.

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