Blog / Michał Jońca

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Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

Sentiment Analysis
Jul 17, 2025

How to Do Customer Sentiment Analysis? [2025 Guide]

Customer sentiment analysis discovers emotions hidden behind brand mentions, reviews & other feedback forms. Read how to use it wisely!

Michał Jońca
Brand Image
Jul 5, 2025

Brand Reputation: Strategy, Tips & Guide [2025]

Brand reputation is critical! It shapes the overall perception of your brand and impacts buyers' decisions more than you can imagine. Learn how to take care of it!

Michał Jońca

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Business Strategy
Jul 3, 2025

Top 10 Competitive Intelligence Tools to Use in 2025

Competitive intelligence tools may build your brand's industry supremacy. Use them wisely!

Michał Jońca
Social Listening
Jul 2, 2025

10 Key Social Listening Metrics You Should Track [2025]

Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 10 top ones you should start monitoring today!

Michał Jońca
Business Strategy
Jun 24, 2025

Instagram Competitor Analysis in 5 Easy Steps [+Duolingo Case Study]

Instagram is about data & strategy, not guessing! That's why you should implement a structured Instagram competitor analysis. These 5 steps will help you!

Michał Jońca
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Popular articles by Michał

Top Reads

The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2025?

X (Twitter) Analytics Tools: The 10 Best to Try in October 2025

Sentiment Analysis: What is it & Why do You Need it in 2025?

Share of Voice: Definition, Calculation, Tools [2025 Guide]

9 Steps to Strong Brand Awareness Strategy [2025]

Guide to Brand Monitoring + TOOLS [2025 update]

6 Expert Tips to Master Brand Reputation Management

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.