100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

How to Measure YouTube Performance? [2025]

YouTube performance is about how your channel can make a lasting impact, build a community, and drive growth. Check how to measure it!

How to Measure and Increase X (Twitter) Visibility? [2025 Guide]

A good X (Twitter) visibility can significantly boost your brand's presence on the platform and reach beyond your current follower base! Read how to improve it!

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Top 5 Biggest Airbnb Competitors in 2025 [Data-Backed Analysis]

Discover the most influential Airbnb competitors and check out how close (or far) they are from the leader in vacation rental industry!

The 17 Best Social Media Tools for Marketing in 2025

Social media tools streamline marketing & business efforts. But which ones should you choose? Check it!

How to Do Customer Sentiment Analysis? [2025 Guide]

Customer sentiment analysis discovers emotions hidden behind brand mentions, reviews & other feedback forms. Read how to use it wisely!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.