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Trend Analysis

Trend analysis helps you predict the direction your business should go. It helps you better understand your customers and their needs or indicates what is worth improving. Check out blog posts and learn how to turn analysis data into actionable insights.

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Trend Analysis
Nov 26, 2025

How to Increase Social Engagement – Somersby’s Case Study

Somersby decided to engage bloggers and vloggers to promote its brand with unique approach to cooperation with bloggers. The article was originally written by Jakub Prószyński. We are pleased to present you an excellent example of building relations with key individuals, who influence potential buyers. This case study concerns a recent marketing campaign related to a new product’s introduction – blackberry-flavored Somersby beer. All the […]

Natalia Chrzanowska
Natalia Chrzanowska
Trend Analysis
Nov 26, 2025

35+ Experts Share Their Social Media Marketing Predictions for 2017

In our expert roundup, 35+ top industry leaders share their advice on how to do social media marketing in 2017. An absolute must-read for all marketing professionals!

Magdalena Urbaniak
Magdalena Urbaniak

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Trend Analysis
Oct 23, 2025

9 Thoughts About the Future of Marketing

Did you know that most consumers wouldn't care if 73% of brands disappeared for good? It's probably not good news for you, but that's a fact you should deal with. Thus, don't be hung up about it and figure out how you can prevent your brand from winding up in those 73%. Find out how to get your message across to today's consumers and to stay on top of things. This article has all you need now!

Tom Zietek
Trend Analysis
Dec 6, 2024

How to Set Up Keyword Alerts in Brand24?

Setting up keyword alerts lets you quickly jump into real-time conversations, track brand mentions, and stay up-to-date within your market niche. Here's how you can set keyword alerts in Brand24.

Kuba Spiryn
Trend Analysis
Jul 5, 2024

What You Can Learn From Sony PlayStation Social Media Monitoring

PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.

Natalia Chrzanowska
Natalia Chrzanowska
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