Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

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Interview: Birgit Pauli-Haack on How to Win the Marketing Game

Check our interview with Birgit Pauli-Haack and see what she thinks about digital marketing, online presence and the usage of social media monitoring tools.

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Share of voice is one of the most important marketing metrics. It will help you to measure brand awareness and increase your market share! Read the article!

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Brand Monitoring: Tools & Guide for 2026

Take a look at 10 top brand monitoring tools that will help you keep your finger on the pulse!

Building Brand Loyalty: 10 Proven Strategies for Revenue Boosts

Did you know that 77% of consumers return to the same brands over and over again? Customer loyalty is a powerful asset. Learn how to obtain it with our 10 tips.

How to Use Sentiment Analysis in Brand24 for Brand Building

Learn how to use sentiment analysis for brand building. Have a look at this in-depth, step-by-step guide to using Brand24 for sentiment analytics.

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Get the Brand24 trial and start social listening like a PRO.