Brand Management

Build, protect and grow your brand with data. Explore guides on brand monitoring, brand reputation management, brand awareness strategies, brand health tracking and brand identity - all backed by real insights.

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What is Social Proof? 15 Tried and Tested Ways to Use it (With Examples)!

As social creatures, humans are constantly looking to others for cues on how to behave. This is what we call social proof in marketing.

6 Successful Rebranding Examples to Get Inspired By

Today, we take a look at rebrandings of some of the biggest brands out there, including Pizza Hut, Hudson’s Bay, Keds, Stella Artois and Airbnb.

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How to Maintain a Positive Business Reputation

Maintaining a positive business reputation affects business performance. Learn how to hone your reputation.

CASE STUDY: How a Smartphone Repair Shop Increased Conversion by 212%

Mobidoktor is a smartphone repair shop. As a door-to-door busines, they mostly rely on social media and the Internet in terms of acquiring customers. Here's how they do it using social media monitoring.

Everything You Need to Know About Social Community Management

Social communities are great places for gathering customer feedback but also work miracles for generating hot leads. Here's everything you need to know before planning a social community management strategy.

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