Business Strategy

Business strategy is a key to the success of any brand. A well-planned strategy will allow you to survive among the competitors. Check out blog posts and learn how to prepare appropriate action plans.

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How to Do a Marketing Audit? The 6 Step Guide [2025]

Wondering how to do a marketing audit? No worries, it's easier than you think! Follow this six-step guide, and I guarantee you'll handle it awesome!

How much does media monitoring cost?

What are the costs of media monitoring? Is it only the monthly fee or should you take into account other costs? Let's find out!

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How to set up marketing goals?

Setting up marketing goals is one of the most important parts of your marketing plan. Learn how to do it effectively!

What is a Buyer Persona and How to Create One?

Buyer personas can help you a lot in your marketing efforts, but it's vital to know what to include in your research. If you want to learn how to create buyer persona you are in the right place!

6 Most Important Customer Service KPIs

You need to set up definite goals to measure customer satisfaction successfully. In this article, you will find all the most important KPIs for customer service and how to evaluate them.

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Get the Brand24 trial and start social listening like a PRO.