"Success in social media is about two things; focus and authentic conversations. [...] The content that answers a customer need and is created with a specific customer persona in mind often performs the best."
As Twitter Inc. struck a deal with Google Inc., in the first half of 2015, all 140-character public updates will appear in Google’s search results once they’re posted. Twitter is giving Google the access to the entire stream of data posted and shared by its 284 million users.
Social media monitoring should be an incorporated element in a marketing strategy of each company. However, some enterprises still do not know much about Internet monitoring and fall for the fallacy that it is expensive or time-consuming. We are here to debunk these myths.
"Content marketing varies considerably in form and function from one company to the next and therefore one must think strategically about it. [...] The solution is tough but simple: create content that people want to share. When you create a piece of content: As yourself: would you share this? "