You spend hours each week deciding what kind of content to post to your social media. But how much time do you spend editing and proofreading that content? There’s a strong argument to be made for making proofing a regular part of your social media strategy. It’s your absolute last chance to make a good […]
We have long moved away from a one-way communication model where the consumer is a passive recipient with no say while the brand imposes its own message. If you do not satisfy or engage the consumer, you lose against your competition. The most effective weapon in the online environment is content. But now it’s more and more about how you serve and display it.
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It is hard to pick the valuable source for information about social media in the abundance of websites and blogs about it. We've checked and chosen a lucky 13, which you should follow and read.
If you run a business Facebook page, there's no doubt that you've been left frustrated and scratching your head about the limited reach and lack of engagement. In this article, we dispel the myths surrounding decreasing reach, the confusion about 'hidden posts' and we look the social network's drive to encourage SMBs to advertise. And for those struggling to see results and ROI through Facebook, we're providing some simple but effective techniques for maximizing your likes, comments and shares.
Social sharing may be more efficient if you analyze your audience's engagement first. There is no secret recipe for a social media strategy, but there are a few statistics that you should know about before you start posting on Facebook or Twitter.
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