A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove.
Marketers and brand ambassadors should know that using social media is imperative to their success. However, creating and scheduling the best posts can be a difficult task. The work is complex, and there are various aspects of an engaging post to consider. Not only must you provide factual information, but also be able to reach […]
Please meet Pinterest. And the 5 Strong Reasons Why You Should Use it For Business.
A Twitter party, otherwise known as a Twitter chat, is a live social media networking event where participants meet to talk about a certain theme or topic. Just like conventional parties, a Twitter party has a host, or a group of hosts. Those who join the party have to use a specific hashtag on their […]
Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
