What is Employer Branding? Definition and 3 Best Tools [2025]
Employer branding is a process that differentiates an organization from its competitors by building relationships with potential and current employees.
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Should Schools Monitor Students in Social Media?
Should schools monitor students in social media? Key concerns behind both sides of the debate - plus, how some schools have already begun.
A Beginners’ Guide to Marketing Strategy
An effective marketing strategy should contain steps that will put you ahead of the competition. Here's our take on the most crucial points of marketing strategy!
How Can Media Monitoring Help Data Journalism?
Data journalism and media monitoring are a match made in heaven! Find out what makes the combination so special.
CASE STUDY: How Zelmer Uses Brand24 to Build Relationships with Fans
Today we examine the case of Zelmer, a brand that created an extremely successful social media campaign using social listening. Get inspired!