NGOs, as charity-oriented non-profits, should, among other things, focus their marketing efforts on building awareness online. Whether you are a marketer at a newly established NGO or one with many years on the market, social listening and online brand monitoring should be part of your strategy.
It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals' lives. Check out the whole case study!
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Social media monitoring works well also for science and cultural institutions. Check how Center Mill of Knowledge benefits from using Brand24.
Check this guide to using Web and social media monitoring to find consumers looking for product or service you offer.
During the interview with specialists from Semcore, we talked about what tools they use to build a competitive advantage in digital marketing.
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