The Best Digital Marketing Tools to Use in 2025 [22 Tools + Reviews]

As a marketer, you usually need about 10 tools in your daily work. How to pick them? The choice can be overwhelming. That’s why I prepared an overview of 22 top marketing tools for you.

Quick summary:

• Digital marketing tools are software platforms or apps that help businesses automate tasks, analyze performance, and more effectively target specific audiences.
• Using these tools helps save time, boost customer engagement, and improve decision-making through data insights.
• They enable the creation of personalized, flexible, and measurable marketing strategy for your business that can be quickly adapted to changing market conditions.

Can you imagine working without the right digital marketing tools?

I’m sure you can’t – it would be a nightmare for me.

Let’s check a detailed list of tools that will boost your digital marketing strategy!

What are digital marketing tools?

A digital marketing tool is a software, platform, or app that helps businesses and marketers plan, execute, analyze, and optimize their digital marketing efforts.

With these tools, you can:

• Streamline processes ✅
• Automate tasks ⚙️
• Provide valuable insights into marketing campaigns’ performance 📊

In short, they allow you to make smarter decisions and improve your marketing strategies.

My list consists of the crème de la crème of tools for marketers.

No worries, no matter which marketing area you’re in, there’s something for you – I’ve covered as many aspects of marketing as possible.

Digital tools for marketing by category:

• Search Engine Optimization (SEO) tools 💡: Semrush, Ahrefs
• Social Listening Tools 💬: Brand24, Brandwatch
• Marketing Analytics Tools 📊: Google Analytics, Heap
• Social Media Marketing Tools 📱: Buffer, SocialBee, Notion, Canva
• Influencer Marketing Tools 🤳🏻: Upfluence, Influencity
• Email Marketing Tools 📧: Mailmodo, GetResponse, Respona
• Marketing Automation Tools 🦾: User.com, SALESmanago
• Content Creation Tools 📝: Surfer, Grammarly, ChatGPT
• Landing Page Tools 💻: Landingi, Unbounce

22 Best Digital Marketing Tools for 2025

SEO Tools

01 Semrush

Semrush is an all-in-one Search Engine Optimization tool. Of all the SEO tools I’ve tried, it’s definitely my favorite.

I’m a huge fan of its intuitive UX design and the impressive number of AI-powered features.

One of their latest features is SearchGPT, which allows you to monitor your domain’s visibility within ChatGPT searches.

As we all know, this aspect is becoming increasingly important in marketing!

Key features:

• Keyword Research
• Competitive Research
• On-page and Tech SEO
• Rank Tracking
• Link Building
• SEO Writing Assistant

⭐️ Overall verdict:

If you are looking for a multitasking tool to support you in various marketing areas, Semrush is a good choice. It covers SEO, content creation, market research, advertising, competitor analysis, and social media.

💪 Strengths:

• User-friendly dashboard with clear graphs and data visualizations
• Robust set of AI-driven tools

👎 What could be better:

• Google-only data – it provides insights based only on Google
• Extra user fees – regardless of your subscription plan, adding more team members always incurs additional costs

02 Ahrefs

Ahrefs is one of the most popular Search Engine Optimization (SEO) tools.

It’s especially powerful when it comes to backlink analysis and keyword research.

I use Ahrefs to explore what people are searching for and estimate the potential traffic those keywords could bring.

Ahrefs updates its index with fresh backlink data every 15 minutes, and its crawler processes up to 8 billion pages per day, making it the most active web crawler in SEO.

Key features:

• Site Audit
• Site Explorer
• Keywords Explorer
• Content Explorer
• Rank Tracker

⭐️ Overall verdict:

Ahrefs is a great fit for professionals who need a dedicated tool focused only on Search Engine Optimization. For example, if you’re more interested in backlink analysis or keyword research, Ahrefs may be a better option than the one mentioned before, Semrush.

💪 Strengths:

• Easy to use, thanks to its clear focus on SEO without the distractions of unrelated features
• More budget-friendly than Semrush

👎 What could be better:

• Limited scope – it focuses only on SEO, so if you need tools for broader marketing, you’ll need other tools

Social Listening Tools

03 Brand24

Free 14-day trial.

Brand24 is an all-in-one social listening tool that tracks and analyzes all mentions of your chosen keyword across the Internet in real time.

Your keyword can be anything – from your brand name, product, or competitor, to industry terms or campaign hashtags.

It collects mentions from:

• Social media platforms (Instagram, Facebook, X, TikTok, Bluesky, Twitch)
• Blogs, forums, and review platforms
• News and other sites
• Podcasts and newsletters
• And many others!

What can Brand24 do for you?

Literally everything, it depends on your needs. For example, you can:

• Analyze sentiment around your brand – understand how people truly feel about your company, products, or services, identify issues, and turn real-time insights into improvements
• Protect your brand reputation – get real-time alerts about mentions and respond before problems escalate
• Measure the impact of your hashtag campaigns – see how far your hashtagged content spreads across social media
• Evaluate your social media performance – track how many people are talking about you, how far your message has reached, and what the overall sentiment is
• Discover potential influencers – find the right people to collaborate with for your next campaigns

Key features:

• Sentiment Analysis
• Tracking key marketing metrics: volume of mentions, their reach, presence score, etc.
• AI Anomaly Detector
• Brand Assistant (works like ChatGPT but explicitly tailored to your project)
• Topic Analysis
• AI Insights

⭐️ Overall verdict:

Brand24 is a great fit for medium and large businesses. It is evolving rapidly, constantly launching new AI-driven features. It offers high quality at a reasonable price.

💪 Strengths:

• Many AI features that allow you to generate almost any type of analysis in seconds
• Advanced notification system via in-app alerts, email, or integrations with Slack or Microsoft Teams

👎 What could be better:

• No access to historical data

04 Brandwatch

Brandwatch is another tool that features sentiment analysis.

Like Brand24, it analyses all publicly available mentions containing your predefined keywords.

They can be sorted according to the number of followers, site visitors, forum posts, blog comments, and dates.

It offers a wide range of advanced features, but unfortunately, it is expensive.

Key features:

• Competitor Analysis
• Image Analysis
• Key Topics
• Data Upload API

⭐️ Overall verdict:

Brandwatch is a platform tailored for companies with complex and comprehensive needs, which is why it is so expensive. As a result, it is less accessible for businesses other than large enterprises.

💪 Strengths:

• Extensive AI capabilities
• Great data visualization

👎 What could be better:

• Quite expensive – it can be even up to 10 times more expensive than Brand24

You want to know more? Read it: Brandwatch alternative: Brand24

Marketing Analytics Tools

05 Google Analytics

Google Analytics is a top web analytics service… and it’s totally free!

It’ll give you a massive amount of data. For most marketing teams, it is a leading source of data.

What can you track with Google Analytics?

• Website traffic – see how many people visit your site, where they come from, and which pages they view
• User behavior – understand how visitors interact with your site, including session duration, bounce rate, and flow through your pages.
• Audience demographics – get insights into the age, gender, location, and interests of your audience
• Conversion tracking – track how many users complete specific goals on your site, like purchasing or filling out a contact form.

Key features:

• Predictive Capabilities
• Proactive Insights
• Real-time Reporting

⭐️ Overall verdict:

Google Analytics is a must-have! It’s one of the most powerful analytics platforms available, suitable for businesses of all sizes and industries.

💪 Strengths:

• Flexible reporting, so you can easily customize your reports and focus on the metrics that are the most relevant for you
• Comprehensive data tracking

👎 What could be better:

• Steep learning curve – you may find the amount of data and features overwhelming at first

06 Heap

Heap is a digital insights platform that shows how people interact with your website or product.

It’s a very beneficial tool for building a better digital experience.

Heap will tell you:

• What people are clicking on
• Which paths are they taking through your website, products, and why

That data will let you improve your products and build websites where users want to return for more.

Key features:

• Conversion Rate Optimization
• User Behavior Analytics
• Customer 360 Analytics
• Product-led Growth

⭐️ Overall verdict:

It’s the best tool for businesses that want to improve their user experience. Unfortunately, it can be quite pricey. The cost depends on your specific needs, but it might be out of budget for some companies. If that’s the case, an alternative like Google Analytics might be a better fit.

💪 Strengths:

• Comprehensive user insights

👎 What could be better:

• Pricing – the cost may be too high for some companies, and you need to pay for additional features

Social Media Marketing Tools

07 Buffer

Among all the social media marketing tools, Buffer is definitely worth considering.

It’s a typical social media management tool designed to help you reach more people on social media.

In addition to its core features like a built-in social media calendar, it also lets you track your performance and adjust your social media strategy accordingly.

When planning your posts, Buffer offers smart suggestions based on engagement data, such as:

• The best days to post
• The most effective formats for your content
• How frequently should you be posting

Super helpful for social media marketing – especially since, as you probably know, getting your audience to engage isn’t always easy!

Key features:

• Custom Posting Schedules
• AI Assistant
• Editing and Resizing Images
• Social Media Calendar
• Performance Reports

⭐️ Overall verdict:

Since Buffer offers a free plan, it is a great choice for individuals. But it’s also a solid option for businesses of all sizes looking for an affordable social media marketing tool.

💪 Strengths:

• Even the most advanced plan is relatively cheap
• AI Assistant that generates perfect captions and repurposes existing content
• Supports a lot of platforms, including the major ones as well as Mastodon and Bluesky

👎 What could be better:

• Feature access – the best features, like the AI Assistant, are only available on higher plans

08 SocialBee

SocialBee is another social media tool for scheduling and tracking your social media presence.

Thanks to SocialBee, you can share your social media posts across multiple platforms, including Facebook, Instagram, LinkedIn, Pinterest, YouTube, Google Business Profile, and Bluesky.

One feature I really love is the ability to group your posts by type.

Whether it’s tips, promos, or just-for-fun content, you can create separate queues for each.

Even better, you can assign a custom schedule to each category, so your posts go live at the best times for each social media platform.

Key features: 

• Post Editor
• Social Media Calendar
• Best Time to Post on Social Media
• Performance Analytics & Reports
• AI Assistant
• Canva Integration

⭐️ Overall verdict:

SocialBee is a slightly more advanced tool than Buffer – it offers deeper analytics and a wider range of features. Great option if you need more insights into your social media strategy.

💪 Strengths:

• Detailed analytics
• Recycles evergreen posts
• Categorizes your content

👎 What could be better:

• No free plan

09 Notion

Notion is one of my favorite tools. It’s incredibly versatile – perfect for organizing every aspect of your social media marketing strategy in one place.

It’s like your digital HQ, from planning and scheduling content to storing visuals, brand guidelines, templates, and more.

You can even use it as a project management tool.

Here’s what you can do with Notion:

• Campaign management – track goals, ideas, deadlines, and deliverables for every campaign in one dashboard
• Content repurpose – create a database of evergreen posts you can reuse across your social media channels
• Content calendar – visualize and plan all your posts in a calendar view to keep your content consistent and timely
• Collaborations management – keep tabs on collaborations, due dates, and contacts in a CRM-style system
• Planning and brainstorming – use pages to map out creative ideas, store inspiration, or draft copy

Key features:

• Custom Databases
• Ready-to-use Templates
• Different Views
• Embeds & Integrations

⭐️ Overall verdict:

Notion is perfect for any marketing professional (especially those in social media) who wants to have complete control over their workflow and content planning. It adapts seamlessly to your needs and lets you build different systems, like content management systems or campaign trackers, precisely how you want.

💪 Strengths:

• All-in-one workspace
• Visually appealing and clean UI

👎 What could be better:

• Customisation features (colours, fonts, etc.) are quite limited

10 Canva

Canva is a graphic design tool that allows you to create anything for your social media – from logos to educational posts and infographics.

Perfect even for beginners with zero design experience. With just a few clicks, you can create stunning visuals quickly and easily.

And if design isn’t your thing at all, no worries!

Canva offers thousands of templates that you can customize in seconds.

Key features:

• Drag-and-drop Editor
• Brand Kit
• Social Media Scheduling
• Magic Studio (AI tools)

⭐️ Overall verdict:

Canva is an essential tool for anyone involved in social media marketing. It’s user-friendly and perfect for creating professional-quality visuals, whether you’re a beginner or an experienced designer.

💪 Strengths:

• Huge template library
• Very easy to use

👎 What could be better:

• Limited advanced editing – not the best for complex designs

Influencer Marketing Tools

11 Upfluence

Upfluence is an influencer marketing platform for brands.

There are 127 million influencers available online, and with this tool, you can:

• Easily finding the right ones to cooperate
• Turn your customers into content creators
• Manage influencers and their campaigns in one place
• Track influencer marketing metrics

Key features:

• Influencer Search and Management
• Campaign Management
• Sales Tracking and ROI Calculation

⭐️ Overall verdict:

Upfluence is a feature-rich influencer marketing platform, ideal for teams and agencies with the budget to invest. However, many users point out issues with their customer service.

💪 Strengths:

• Seamless integration with other platforms like Shopify
• Intuitive interface

👎 What could be better:

• Learning curve – new users may find the platform complex, requiring time to fully utilize all features effectively

12 Influencity 

Influencity is an affordable influencer platform for agencies, brands, and e-commerce.

What do I like most about this tool? It’s advanced analytics!

With Influencity, you will no longer need to ask for influencer stats, ranks, tiers, demographics, etc. – it presents the complete performance of every profile. 

Key features:

• Influencer Research & Analysis
• Fast and Unbiased Stats
• Campaign Yield
• Campaign Workflow Optimization

⭐️ Overall verdict:

It’s a good choice for brands and agencies who want to find top TikTok, Instagram, and YouTube influencers – Influencity supports only these three platforms. For some, this may not be enough, given the high price of this tool.

💪 Strengths:

• Detailed analytics
• Shopify integration

👎 What could be better:

• Pricing – the cost may be too high for smaller companies or agencies.
• Limited social media support – it supports only TikTok, Instagram, and YouTube

Email Marketing Tools

13 Mailmodo

Mailmodo is an all-in-one email marketing platform that provides solutions for all your email marketing needs.

It lets you create and send AMP-powered interactive emails using its editable pre-made templates.

Mailmodo’s robust contact management system allows you to organize and segment your contacts based on various criteria such as user attributes, campaign engagement, platform interactions, or custom events.

Key features:

• Interactive Emails
• Seamless Shopify Integration
• A/B testing
• Triggered Email Marketing Campaigns

⭐️ Overall verdict:

A great tool for marketers who want to create interactive emails that drive higher engagement and conversions. If your current email marketing platform lacks this functionality, Mailmodo is worth considering.

💪 Strengths:

• No-code, easy-to-use, drag-and-drop editor
• Interactive widgets inside emails

👎 What could be better:

• Limited number of templates and blocks – Mailmodo’s selection is quite basic compared to other email marketing platforms

14 GetResponse

GetResponse is a tool that I use to send my marketing newsletter (if you haven’t signed up yet – now’s the time – it’s free!).

Why GetResponse?

Because it’s simple, affordable, and effective.

For a long time, GetResponse has been recognized only as an email marketing tool. Right now, it’s much more than that – you can:

• Build websites and landing pages
• Set up digital ads

Key features:

• AI Email and Campaign Generator
• Newsletter Templates
• Visual Workflow Builder
• Advanced Triggering
• SMS Marketing

⭐️ Overall verdict:

GetResponse is for sales funnels, live chat, push notifications, webinars, and even website building. Its versatility makes it a strong choice if you want to manage multiple aspects of your marketing strategy in one place. However, those seeking a simpler, email-only solution might find GetResponse too broad for their needs.

💪 Strengths:

• Free plan that can that includes access to many features, space for up to 500 contacts, and the ability to build one landing page
• Built-in webinar hosting

👎 What could be better:

• Website building tool – nice that it has it, but it’s currently fundamental

15 Respona

Respona is an all-in-one email outreach platform.

This tool has all of the necessary features to set up and launch an email outreach campaign of any kind -link building, marketing, sales, affiliate outreach, or other types of cold email.

It helps automate the most tedious aspects of cold email outreach, saving you tons of time and effectively boosting your performance.

Key features:

• Built-in Search Engine for Prospecting
• Integrated Email Address Finder
• AI Email Assistant
• Email Pitch Quality Analyzer
• Sending Schedule
• Auto-reply Detection

⭐️ Overall verdict:

Respona is ideal for marketers, SEO specialists, and agencies that want to send emails that look personal and handcrafted without actually writing each one manually. It’s a huge time-saver and delivers impressive outreach efficiency results. But this comes at a cost – Respona is quite an expensive tool.

💪 Strengths:

• Efficient email personalization at scale
• Comprehensive tracking and analytics

👎 What could be better:

• No mobile app

Marketing Automation Tools

16 User.com

User.com is a marketing automation tool for messaging and maintaining relationships with customers.

With User.com, you will create the ultimate customer journey. 

The tool makes creating automated paths to pinpoint the moments your leads receive messages easily.

It will save your time and make sure your communication is consistent. 

Creating marketing paths will help you determine which works best for your business. 

Key features:

• User Behavior Tracking
• Contacts Import & Export
• Dynamic Segments
• Email Marketing
• Customer Relationship Management

⭐️ Overall verdict:

User.com can be a great fit for sales, marketing, and customer success teams. Pricing isn’t publicly available on the website, but many users describe the tool as affordable and a reasonable value for its features.

💪 Strengths:

• Very comprehensive solution
• Easy to use

👎 What could be better:

• Poor user experience – many users complain about having difficulties with navigating the platform

17 SALESmanago

SALESmanago is a digital marketing automation platform that aims to improve conversion across the entire customer journey.

With this tool, you can define unlimited scenarios and adjust them to customer website behavior.

With SALESmanago, you’ll be able to:

• Create automation rules
• Design automation Workflows
• Design lead generation and nurturing programs
• Run customer activation campaigns
• Automate marketing campaigns

Key features:

• Customer Data Platform
• Customer Preference Center
• RFM Automation
• AI Predictive Analytics
• Marketing and Website Automation
• A/B/X Testing & Optimization

⭐️ Overall verdict:

SALESmanago helps businesses personalize their marketing and boost customer engagement. It works for companies of all sizes and connects easily with e-commerce and CRM platforms.

💪 Strengths:

• AI recommendations
• Excellent for e-commerce

👎 What could be better:

• User interface – it’s overwhelming for some users, it has a lot of information, and it’s challenging to navigate

Content Marketing Tools

18 Surfer

Surfer is one of the best content writing tools available right now. I can’t imagine working as a Content Marketing Specialist without it.

With Surfer, you can write high-quality, SEO-friendly articles to win high positions in search engines.

Many digital marketing tools have content features (for example, Semrush), but none of them compares to Surfer.

Key features:

• Content Editor
• Content Audit
• Surfer AI
• Topical Maps

⭐️ Overall verdict:

If you’re serious about getting your content to rank, this content marketing tool is a must-have. It’s not the cheapest content optimization platform on the market, but it’s worth every dollar – its value justifies the price.

💪 Strengths:

• All essential insights are in the content editor
• Relevant keyword suggestions
• SERP analyzer tool to understand what’s working for your competitors

👎 What could be better:

• Occasional issues with creating new content – sometimes, it doesn’t allow generating a new content editor for specific keywords

19 Grammarly

Grammarly is an AI writing assistant and another of my go-to tools for content creation.

It checks everything I write and ensures it is clear, polished, and mistake-free.

Whether I’m editing a quick email or crafting a long-form article, Grammarly provides real-time suggestions to improve my grammar, tone, and readability.

But that’s not all!

You can also generate new content and even check for plagiarism to keep your text original and trustworthy.

Key features:

• Grammar correcting
• Rewriting
• Punctuation checking
• AI humanization
• Brand Tones

⭐️ Overall verdict:

Grammarly is beneficial for anyone creating content for their business, but it’s just as valuable for employees who want to avoid mistakes in everyday communication, like emails and marketing messages.

💪 Strengths:

• Real-time checking
• Offer a browser extension for different browsers

👎 What could be better:

• Browser extension – sometimes the plugin doesn’t work correctly, it mistakenly replaces words

20 ChatGPT

Who hasn’t heard of ChatGPT? I think everyone knows what it is.

It’s one of the most powerful AI marketing tools.

Whether you’re stuck on ideas, facing writer’s block, or need a creative boost, ChatGPT can help you generate everything from blog posts and social media captions to landing page copy, video scripts, and images.

It’s a huge time-saver and a great starting point for any type of content.

I recommend treating it as a creative partner rather than a copy-paste machine. Refine and personalize the AI-generated content to get the best results.

Key features:

• Idea Generation
• Content Drafting
• Editing and Rewriting
• Content Repurposing
• Image Generation

⭐️ Overall verdict:

It’s useful across all areas of marketing, not just content. There’s a free version available – it’s not as powerful as ChatGPT-4o, but it can still be enough for some basic needs.

💪 Strengths:

• Supports content creation in multiple languages
• Very versatile, from text to image generation

👎 What could be better:

• Too generic – if the prompt is not detailed enough, the responses are way too general

Landing Page Tools

21 Landingi

Landingi is a drag-and-drop editor for designing landing pages.

The tool offers over 200 templates for your digital marketing campaign.

To build landing pages, you can use the image and icon library.

Also, you can customize your design across various devices.

Integration with Google Analytics and conversion pixels will help you track your landing pages’ goals.

Key features:

• Landing Page Builder
• Pop-up Builder
• Template Gallery
• Digital Product Sale

⭐️ Overall verdict:

Landingi is especially great for marketers who want to create high-converting pages without needing to code and at little cost.

💪 Strengths:

• Ready-made templates
• A large number of integrations

👎 What could be better:

• Slow report exports – it is longer than it’s supposed to be

22 Unbounce

Unbounce is an AI-powered platform for creating landing pages with a high conversion rate.

Based on over 1.5 billion conversions, the tool suggests which layouts and headlines will work best for your target audience.

Furthermore, the tool is equipped with an instant copy generator that helps write perfect text and a call to action.

Unbounce is much more than just a landing page generator. You could also conduct A/B tests or optimize your Google Ads spending. 

Key features:

• Landing Page Builder
• A/B Testing
• AI Optimization
• AI Copywriting

⭐️ Overall verdict:

Unbounce is perfect for marketers who don’t enjoy building landing pages from scratch.

💪 Strengths:

• Outstanding page builder

👎 What could be better:

• Conversion limits – there is a monthly conversion limit
• Customization – some of them were difficult to do

Conclusion

So, you’ve just discovered the 22 best digital marketing tools from 9 areas. I created this overview based on my experience.

How do you check whether the tool will suit your digital marketing strategy? Just test it.

Many Digital Marketers are always willing to test new tools – looking for the best marketing solutions is part of our job.

Final thoughts:

• Think about the area that needs improvement in your company—there is definitely a tool that can support it.
• Then try related online marketing tools.
• Most of them allow you to sign up for a free trial or request a demo presentation.

Have you tried social listening to improve your marketing efforts? Start testing it right now for free!