17 Tips to Build a Strong Digital Presence in 2025

Nike’s Presence Score is 87, which is higher than 93% of brands. Behind it are over 340k mentions that generated a reach of over 1.6B. It’s a massive visibility that didn’t come from nowhere. Want to build your digital presence? This article is your handy guide!

Digital presence is a metric that shows how visible and recognized your brand is online. Simply put, it means how easily customers can find you on search engines (Google, Safari, Firefox, etc.), social media (Facebook, TikTok, Instagram, Twitter), and AI chats (ChatGPT, DeepSeek, or Claude).

To build a strong digital presence, you can use many tactics – SEO, paid ads, and social listening are the most popular ones. The choice will depend on the channels you want to boost your digital presence on.

PRO Tip: How can you quickly check your digital presence?

I have a secret tip that can make your digital presence monitoring 10 times faster – use Presence Score.

It is a metric developed by a social listening tool, Brand24 to simplify many metrics impacting digital presence into one, simple score.

Why? To make things simple and clear.

Without Presence Score, you need to compare:

• Your share of voice
• Your reach on various platforms
• Your competitors reach
• The number of mentions and interactions
• And much more!

The Presence Score is all that but automatically counted. You can find it in the “Analysis Tab”.

And as we stick to Nike – here’s what it looks like for them:

As you can see, it’s also possible to monitor how it changes over time.

Monitoring digital presence can help you:

1. Detect emerging trends
2. Analyze your campaign performance
3. Find backlink opportunities
4. Prevent PR crises
5. Benchmark against competitors
6. Keep a consistent digital presence

17 tips and tricks to increase digital presence

01 Use brand-tailored recommendations

Generic strategies don’t always work. They can be a good starting point, but to really improve your digital presence – you should analyze your:

• Audience
• Industry
• Competitors

And create personalized tactics.

You have to customize content, ads, and tone of voice based on brand-specific insights.

Why?

A tailored approach builds stronger connections with both new and existing customers. And it doesn’t have to take much effort!

You can quickly gain insights about your brand, market, and competitors using AI tools.

I like to do it using the AI Brand Assistant in Brand24 – it generates analysis and insights based on your performance and social listening data.

All you need to do is set up a media monitoring project and ask your question.

Voilà! You will get insights into your digital presence.

My tip: I suggest giving the tool some time to collect data – it ensures the quality of analysis.

You can also try to ask tools like ChatGPT:

As you can see, it’s not that specific, but it can still provide valuable insights.

02 Use the most effective channels

My next tip is to focus on channels that already deliver the best reach.

Social media platforms give you insights about reach in their internal analytics.

But for news sites, blogs, and forums – you’ll need more advanced analytics tools.

Lucky you, it’s actually easy to find.

Here’s what it looks like in Brand24 on Nike’s example:

Based on such analysis, you can adjust your marketing efforts and put your efforts into the places that work best.

For Nike, it would be posting on social media, and that’s what they do!

Did you know that Nike has over 300 social media profiles?

03 Understand search engine optimization

SEO is the foundation of a strong digital presence.

You need to master keyword strategies, on-page optimization, and backlinking.

And also, don’t go too seo-centered. Google rewards relevance and quality, so create content that answers real usersneeds.

SEO is no longer about creating content stuffed with keywords; it’s about creating value for your audience.

A well-optimized site gains visibility and organic traffic naturally.

04 Respond to brand mentions

Monitoring and responding to brand mentions builds trust and credibility.

You should engage with customers and handle any feedback professionally (whether positive or negative).

Responding to mentions can turn regular conversations into real brand opportunities for growth.

By responding to them, you build trust among your audience.

I suggest using a media monitoring tool to make it easy and time-efficient.

For example, Brand24 offers advanced analytics like sentiment analysis, the reach of each mention, and Influence Score, which helps you analyze their impact on your digital presence.

Plus, it alerts you about new mentions so you can react fast.

Brand24 can gather all mentions, including the untagged ones. This creates so many more possibilities!

Here’s what an untagged mention looks like in Brand24:

05 Set up a blog for SEO

A blog helps you rank for industry-specific keywords and find people interested in your niche.

Write about trending topics, answer common questions, and share expert insights.

High-quality, fresh content improves your website’s authority, attracts organic traffic over time, and engages potential customers by making a positive first impression.

06 Join trending discussions

Engaging in the most popular discussions about your brand increases visibility and improves connection.

So, join trending discussions, comment on relevant posts, share insights, and use those viral topics!

But how to know where to engage and what topics are trending?

A game-changing feature is AI Topic Analysis by Brand24. It analyzes the conversations about you and identifies popular topics people cover.

Engage in those conversations, and voila!

Here’s what it looks like in the tool:

Go to Brand24 dashboard > Topic Analysis.

Of course, it’s not error-free. That’s why if you find a topic irrelevant – it’s possible to delete it or block it.

07 Use Ads

Organic reach is great, but ads provide a fast boost.

Plus, some platforms tend to make you invisible if you don’t run ads.

It’s not a must if your market isn’t oversaturated. But, if it’s a competitive industry – paid advertising can help you stand out.

So, invest in paid campaigns on Google, LinkedIn, or social media to increase visibility. Target the right audience with compelling messaging to maximize ROI and find potential customers.

It’s also a big part of search engines. Just take a look. Now, most first positions in Google are always sponsored:

08 Collaborate with influencers

Working with influencers on social media platforms can significantly boost your digital presence.

But choosing the right ones is key.

I mean, what would you think if Nike collaborated with Gordon Ramsey? It just doesn’t make much sense.

But once they shake hands with athletes like Michael Jordan, Cristiano Ronaldo, and Serena Williams – it’s a win!

AI tools can help identify influencers who align perfectly with your brand.

Take a look at the Brand24 analysis:

It helps you choose the best influencers by showing:

• The number of followers they have
• The number of times they mentioned your brand
• The reach they generate
• The platform they work on

Plus, all the above metrics are simplified into one “Influencer Score.” You can use it as a simple guide for your collabs decisions.

The higher the score, the better the impact on your social media presence.

09 Try outreach campaigns

Outreach is the way to partner with industry leaders, bloggers, and influencers.

You can ask for guest posts, collaborations, or media features to build a strong online presence.

A strong outreach strategy helps position your brand in front of a wider, engaged audience.

It’s also a good way to build relationships.

My tip for reaching out is to be human and always offer value to your recipient.

10 Take care of a positive reputation

Reputation impacts sales, customer relationships, and loyalty.

Studies show that over 99.9% of customers read reviews when they shop online (2021 report by PowerReviews).

So, address reviews, manage social mentions, and handle feedback strategically.

AI sentiment analysis features can help you monitor your brand perception and detect potential PR risks early.

And as the timing is key – it’s a really handy tool.

As you can see, Nike’s sentiment is overall solid, but there was a significant spike in both positive and negative mentions:

What caused it? New releases, particularly the Jordan “Year of the Snake” 2025 collection.

11 Focus on a smaller audience

Trying to reach everyone weakens your message.

Instead, make your content very well targeted to your audience and deliver highly relatable content.

Niche marketing builds stronger engagement and brand loyalty.

12 Use the power of short-form videos

Short-form videos remain one of the most effective ways to increase visibility.

TikTok, Instagram Reels, and YouTube Shorts drive high engagement and usually don’t require lots of effort.

Just try to use trending sounds and creativity to boost reach.

The number above speaks for itself!

13 Track niche keywords

Monitoring niche-specific keywords reveals audience insights and any emerging trends.

It can help you understand your market, detect new opportunities, and refine your content strategy.

The right keyword data and analysis is a crucial part of any digital marketing strategy!

You can use social listening tools or SEO specific tools – Semrush, Ahrefs, Brand24 – these are just the examples.

14 Use trending hashtags

Trending hashtags increase discoverability and engagement.

Research and use a mix of popular and niche-specific hashtags to optimize content reach.

Strategic hashtag use helps content go viral and enables your audience to easily find you in the ocean of content.

You can also create your branded hashtags – it’s a great move for building community.

If you struggle to define which hashtags you can use… problem solved!

There are tools for that.

I like to go to Brand24’s analysis and check trending hashtags:

These are the hashtags that people actually use when talking about your brand!

15 Optimize for Local Business

If you serve a local audience, prioritize local SEO.

Make sure to set up your Google Business profile.

Then, list in online directories and use geo-specific keywords.

This ensures you’re vivid in local searches so customers nearby can find you easily.

16 Find backlink opportunities

Backlinks strengthen SEO and credibility.

The more high-quality, relevant backlinks you acquire, the stronger your digital presence becomes.

There are many ways to find backlinks, from publishing valuable content to outreach campaigns.

But there’s one relatively easy method – finding unlinked brand mentions and converting them into backlinks.

Using Brand24, you can easily find unlinked mentions and reach out asking for a backlink.

It may sound time-consuming, but outreach pros will always tell you – it’s one of the most effective ways.

17 Post high-quality content

When it comes to digital presence, quality is more important than quantity.

Posting content just for the sake of it won’t help your brand grow.

What I suggest is to focus on creating valuable, well-researched, and engaging content.

Why? High-quality content does more than just attract views. It builds trust, authority, and long-term engagement.

But how do you know your content is well crafted?

Here’s what makes content high-quality:

• Relevance
• Originality
• Clarity
• Engagement
• SEO Optimization

Pro tip: Whether it’s a blog post, social media update, video, or newsletter, every piece of content should serve a clear purpose and benefit.

Why strong digital presence is important?

There are many reasons “why” you should work on your digital presence. But the three most important ones include:

1. It builds community.
2. It makes you visible to potential customers.
3. It makes your business more trustworthy.

Conclusion

One sentence that sums it all up is:

Building a strong digital presence is strategy, not luck.

Think about what works for your brand. Maybe you shine on Instagram but struggle with SEO – and that’s totally fine!

The digital landscape is huge, and you get to chart your own path through it.

When I started researching digital presence, I found myself overwhelmed by all the “must-dos.”

But here’s what actually works: listening to your audience, showing up consistently, and measuring what matters to you.

Key takeaways:

• Track how people interact with you online (your visibility footprint)
• Join conversations where your audience is already
• Focus on your SEO approach and learn what works
• Use AI tools to save time (because who wants more work when there can be less?)

Done with talking, time to act! Start working on your digital presence with a free Brand24 trial!