Social media users eagerly discuss who will win on Sunday. Argentina is the favorite Social media has been recently full of contents related to World Cup 2014. Within one month, Internet users generated nearly one million mentions which concerned Cup in Brazil. The most popular and engaging ones were funny jokes and memes about latest games. […]
Facebook introduces Slingshot in an aggressive move to compete with Snapchat. People are not very pleased. We are excited to present you our latest report. This time we looked at a new photo-sharing app, Slingshot by Facebook. It was officially announced on 17th June 2014 and its introduction took aim at the popular and very […]
We are excited to present you today the newest outcome of social media analysis in Indonesia. After delivering of very popular airline market analysis our next focus was made on the hottest subject nowadays in Indonesia – Presidential election. Only two days are left to one of the most important events in Indonesia. Presidential election sparks off a […]
Suarez incident proved attractive for brands looking for real-time marketing opportunities Giorgio Chiellini demanded that Fifa show the “courage” to ban Luis Suárez from the World Cup after becoming the third opponent to be bitten by the controversial Uruguayan striker. Naturally, there is a lot of social media buzz regarding this incident. Brands immediately picked up opportunity for a realtime […]
Somersby decided to engage bloggers and vloggers to promote its brand with unique approach to cooperation with bloggers. The article was originally written by Jakub Prószyński. We are pleased to present you an excellent example of building relations with key individuals, who influence potential buyers. This case study concerns a recent marketing campaign related to a new product’s introduction – blackberry-flavored Somersby beer. All the […]