Articles

Which Social Media Channels are Best for Your Brand

Entering the social media arena with your business can be a daunting proposition. Do you even know which social media channels are the best ones for your brand and your type of business? You might be comforted to know that you don’t have a launch a social media presence for your business on every single network out there. This article can help you decide which social media outlets are the right ones for your business based on your resources and your goals. We also give you some examples and guidelines too.

SEO: Content Creation or Optimization – Which is Better?

Balance between high-quality content creation and its optimization for search engines is a vital element of your content marketing strategy. Don't waste your money and time on ineffective strategies that are no longer valid in SEO landscape.

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9 Most Probable Reasons Your Social Media Strategy Fails

Social media is a popular channel for marketing communication. However, it often happens that social media strategy fails at some point. There might be plenty of reasons for that, but there are a few most popular mistakes that marketers still make in their strategies. Avoid them and find out what's behind social media success.

8 Best Content Curation Tools

Content is the King, and it will always be. However, producing chunks of engaging and insightful content in a day isn’t easy. Here content curation comes in banging the need of producing new and lengthy content when you can always curate the ones that are already making waves around the internet. With some of the best and popular curation tools in your inventory, you can find and curate best content without much of an effort.

4 Ways to Improve the Online Experience for Older Audiences

Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).

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