We are excited to present you today the newest outcome of social media analysis in Indonesia. After delivering of very popular airline market analysis our next focus was made on the hottest subject nowadays in Indonesia – Presidential election. Only two days are left to one of the most important events in Indonesia. Presidential election sparks off a […]
Suarez incident proved attractive for brands looking for real-time marketing opportunities Giorgio Chiellini demanded that Fifa show the “courage” to ban Luis Suárez from the World Cup after becoming the third opponent to be bitten by the controversial Uruguayan striker. Naturally, there is a lot of social media buzz regarding this incident. Brands immediately picked up opportunity for a realtime […]
Somersby decided to engage bloggers and vloggers to promote its brand with unique approach to cooperation with bloggers. The article was originally written by Jakub Prószyński. We are pleased to present you an excellent example of building relations with key individuals, who influence potential buyers. This case study concerns a recent marketing campaign related to a new product’s introduction – blackberry-flavored Somersby beer. All the […]
It’s halfway through the Worldwide Developers Conference and Apple have already surprised the social media users with its announcements. Some feel quiet excited about updates, but others are rather disappointed with a lack of new devices’ launch. Nevertheless, the most anticipated and trending are new operating systems: for mobile devices – iOS 8 and for Mac […]
It’s few hours before the most exciting event for all Apple developers and fans. Social media are filled up with comments about Apple Worldwide Developers Conference 2014. Internet users are eagerly waiting for the event to start and they are excitedly pondering what is going to be unveiled in a moment. Many things has been rumored […]
We are excited to present you our next tiny analysis about two emojis, which are slowly taking over the social media. We pulled from the Internet mentions which included ¯_(ツ)_/¯ or ᕕ( ᐛ )ᕗ to see how social media users communicate with each other using these symbols. Inspiration of this entry was Mashable’s article that we’ve come across recently. As we mentioned in […]
Just before the weekend exciting news went public. Apple acquired Beats Electronics – a pacemaker in high-end consumer headphones market for $3.2 billion. This tidy sum made Beats’ co-founder Dr. Dre the “first billionaire in hip-hop”, as he said in the video on the night after the deal. 48% of opinions regarding acquisition were positive, […]
We are very excited to present you with our response to the Business Insider article on Snapchat update. Conclusion: first days after the update showed general dissatisfaction with a new Snapchat. 86% of opinions generated via social media were negative. Find out more in our full report. Yesterday, I stumbled upon an article on Bussiness Insider: “We […]
Social media is becoming an even more important element in marketing communication and interaction between brands and consumers nowadays. However, they are substantially different from the other, traditional media and require a distinct approach to the customer. Social media users are also evolving and getting more demanding in the age of massive information.
Their ability to speak their mind at any time and any place in the Web creates a great opportunity for enterprises to interact with them and gain their engagement – crucial element in improving their brand image.
Social Media Monitoring can serve you as a perfect base for innovative marketing campaign. Think outside the box and come up with PR stunt that will improve your image, increase engagement and stay in mind for long. Many companies have their customer service to their credit and one of them is Da Grasso, pizza restaurants chain, which […]
