It’s not about the numbers, its about the story behind them. It is not a question of if anymore, but how companies should apply social media monitoring in their activity. It does not matter if your business has just entered a

  Social media users are mocking Apple and other brands know how to take advantage of iPhone crisis. It has not been the best week for Apple. After the rumor about bending iPhone 6 Plus spread virally in the web, the

The Ice Bucket Challenge reaches 140 million social media users daily! The Ice Bucket Challenge have been recently one of the most trending topics in social media. Within last weeks, Internet users posted thousands of videos in which they poured

Moto 360 is the best looking smartwatch according to social media users. We are excited to present you our next report. This time we analyzed carefully contents in social media about smartwatches. Basing on nearly 100k unique entries, we tried to study the

Social media users eagerly discuss who will win on Sunday. Argentina is the favorite Social media has been recently full of contents related to World Cup 2014. Within one month, Internet users generated nearly one million mentions which concerned Cup

Facebook introduces Slingshot in an aggressive move to compete with Snapchat. People are not very pleased. We are excited to present you our latest report. This time we looked at a new photo-sharing app, Slingshot by Facebook. It was officially

We are excited to present you today the newest outcome of social media analysis in Indonesia. After delivering of very popular airline market analysis our next focus was made on the hottest subject nowadays in Indonesia – Presidential election. Only two days are

Suarez incident proved attractive for brands looking for real-time marketing opportunities.

Somersby decided to engage bloggers and vloggers to promote its brand with unique approach to cooperation with bloggers. The article was originally written by Jakub Prószyński. We are pleased to present you an excellent example of building relations with key individuals, who influence potential buyers. This case study concerns

It’s halfway through the Worldwide Developers Conference and Apple have already surprised the social media users with its announcements. Some feel quiet excited about updates, but others are rather disappointed with a lack of new devices’ launch. Nevertheless, the most anticipated