Suarez incident proved attractive for brands looking for real-time marketing opportunities.

Somersby decided to engage bloggers and vloggers to promote its brand with unique approach to cooperation with bloggers. The article was originally written by Jakub Prószyński. We are pleased to present you an excellent example of building relations with key individuals, who influence potential buyers. This case study concerns

It’s halfway through the Worldwide Developers Conference and Apple have already surprised the social media users with its announcements. Some feel quiet excited about updates, but others are rather disappointed with a lack of new devices’ launch. Nevertheless, the most anticipated

. It’s few hours before the most exciting event for all Apple developers and fans. Social media are filled up with comments about Apple Worldwide Developers Conference 2014. Internet users are eagerly waiting for the event to start and they are

We are excited to present you our next tiny analysis about two emojis, which are slowly taking over the social media. We pulled from the Internet mentions which included ¯_(ツ)_/¯ or ᕕ( ᐛ )ᕗ to see how social media users communicate with each

Just before the weekend exciting news went public. Apple acquired Beats Electronics – a pacemaker in high-end consumer headphones market for $3.2 billion. This tidy sum made Beats’ co-founder Dr. Dre the “first billionaire in hip-hop”, as he said in

We are very excited to present you with our response to the Business Insider article on Snapchat update. Conclusion: first days after the update showed general dissatisfaction with a new Snapchat. 86% of opinions generated via social media were negative. Find

Brand24 enables you to have an accurate insight into reactions across the social media to current events and affairs in a real time. This means that you can measure the total number of mentions and its changes, study contents and the sentiment of opinions, identify sources and authors that create buzz about the brand or specific event.

We have prepared plenty of reports which can help stakeholders with a greater understanding of people’s reactions in social media. Those reports are based on the analyses of data gathered from the Internet monitoring and concerns distinct events, announcement, brands etc., which influenced on the social media buzz.

Social media is becoming an even more important element in marketing communication and interaction between brands and consumers nowadays. However, they are substantially different from the other, traditional media and require a distinct approach to the customer. Social media users are also evolving and getting more demanding in the age of massive information.

Their ability to speak their mind at any time and any place in the Web creates a great opportunity for enterprises to interact with them and gain their engagement – crucial element in improving their brand image.

Social Media Monitoring can serve you as a perfect base for innovative marketing campaign. Think outside the box and come up with PR stunt that will improve your image, increase engagement and stay in mind for long. Many companies have