CMO insights with Daniel Glickman

"Content marketing varies considerably in form and function from one company to the next and therefore one must think strategically about it. [...] The solution is tough but simple: create content that people want to share. When you create a piece of content: As yourself: would you share this? "

Natalia Chrzanowska Natalia Chrzanowska
January 15, 2015 ・ 3 min read

6 Useful Tips To Master Your Content Marketing

We have long moved away from a one-way communication model where the consumer is a passive recipient with no say while the brand imposes its own message. If you do not satisfy or engage the consumer, you lose against your competition. The most effective weapon in the online environment is content. But now it’s more and more about how you serve and display it.

Natalia Chrzanowska Natalia Chrzanowska
January 9, 2015 ・ 3 min read

Dublin Web Summit 2013 vs. 2014 – How the Conference Developed

Brand24 team exhibited during Dublin Web Summit conference in 2013. This year we did not participated in the event, however we decided to prepare a short comparison between this and previous year’s edition. Results are quite impressive: the number of attendees doubled, the number of mentions about the conference escalated 13 times and these contents reached […]

Natalia Chrzanowska Natalia Chrzanowska
November 7, 2014 ・ 1 min read
7 Easy Ways Social Media Monitoring Will Help You

7 Easy Ways Social Media Monitoring Will Help You

Hey there, The first steps into Social Media Monitoring can be quite confusing. The world of monitoring has quickly become the top of the list of things to purchase for most Marketers in 2014. But if the reason you are looking for a solution is ‘because everyone is doing it’, then you will not get the full […]

Brand24 Brand24
November 5, 2014 ・ 1 min read
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