Michał Jońca

Content Specialist and Social Listening Expert at Brand24

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

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How to Measure Marketing Performance? [2025]

Measuring marketing performance is indispensable if you want to play this game seriously. Know the most important 11 metrics and streamline your marketing!

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How to Track Instagram Mentions? [2025]

Mentions on Instagram are often underrated source of valuable data about your brand. What are they? And how to track & analyze Instagram mentions?

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Social Media Reputation: Strategy, Definition and Tips [Guide for 2025]

Your social media reputation plays a super important role for your brand. It can help or, quite the opposite, destroy your brand. Take care of it wisely!

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