100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

How to Track YouTube Mentions? [2025]

YouTube mentions play more important role than you think. How to use them? And how to track YouTube mentions? Here you will find all the answers!

How to Measure YouTube Performance? [2025]

YouTube performance is about how your channel can make a lasting impact, build a community, and drive growth. Check how to measure it!

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How to Do Customer Sentiment Analysis? [2025 Guide]

Customer sentiment analysis discovers emotions hidden behind brand mentions, reviews & other feedback forms. Read how to use it wisely!

Instagram Competitor Analysis in 5 Easy Steps [+Duolingo Case Study]

Instagram is about data & strategy, not guessing! That's why you should implement a structured Instagram competitor analysis. These 5 steps will help you!

5 Easy Steps to YouTube Competitor Analysis in 2025 [+GoPro Case Study]

YouTube competitor analysis is essential to grow your channel wisely. It combines a set of techniques and tools making the whole process well-ordered.

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.