Michał Jońca

Content Specialist and Social Listening Expert at Brand24

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Business Strategy

Everything You Need to Know About Blog Monitoring

What is blog monitoring? How to monitor your blog? Which metrics are critical? In this article, we address all your questions about blog monitoring!

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How to Measure Marketing Performance? [2025]

Measuring marketing performance is indispensable if you want to play this game seriously. Know the most important 11 metrics and streamline your marketing!

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How to Track Instagram Mentions? [2025]

Mentions on Instagram are often underrated source of valuable data about your brand. What are they? And how to track & analyze Instagram mentions?

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Social Media Reputation: Strategy, Definition and Tips [Guide for 2025]

Your social media reputation plays a super important role for your brand. It can help or, quite the opposite, destroy your brand. Take care of it wisely!

Business Strategy

How to Make a Competitive Analysis Report [Template + Examples]

You absolutely need to know what your competitors are up to. After all, how do you want to compete with them if you don't do any research? Here's how to create a top-notch competitive analysis report with awesome tips and examples.

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