Blog / Michał Jońca

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Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

Digital Marketing
Dec 21, 2025

8 Key B2B Marketing Metrics You Should Track in 2026

You don't need to track everything! These 8 B2B marketing metrics are enough to assess if your business-to-business marketing works well... or not.

Michał Jońca
Social Listening
Dec 19, 2025

10 Key Social Listening Metrics You Should Track [2026]

Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 10 top ones you should start monitoring today!

Michał Jońca

Start Social Listening!

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Brand Image
Dec 18, 2025

How to Measure and Increase X (Twitter) Visibility? [2026 Guide]

A good X (Twitter) visibility can significantly boost your brand's presence on the platform and reach beyond your current follower base! Read how to improve it!

Michał Jońca
Brand Image
Dec 18, 2025

How to Master Hotel Reputation Management in 2026? 7 Steps

How to do a hotel reputation management right? Discover these 7 smart ways to boost trust, win guests, and avoid PR disasters.

Michał Jońca
Social Listening
Dec 17, 2025

YouTube Social Listening: Strategy, Tips & Best Tools for 2026

YouTube social listening is a powerful strategy - especially in the age of the AI search. Learn how to use it wisely!

Michał Jońca
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Popular articles by Michał

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How to See How Many Times a Hashtag Was Used on X (Twitter)

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Social Media Reach: How to Measure & Improve It in 2026?

X (Twitter) Analytics Tools: The 10 Best to Try in 2026

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.