Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

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LinkedIn Mentions: The Ultimate Guide [2026]

How to track LinkedIn mentions in 2026? Turn brand conversations into growth opportunities and boost your LinkedIn performance!

Brand Tracking in 2026: A Complete Guide

Explore 4 essential steps to start brand tracking. Learn how to monitor, analyze, and adapt to consumer perceptions. Try the best brand tracker!

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How to Measure PR Performance? [15 Metrics Explained]

Measuring PR performance requires understanding appropriate metrics. Use the following 10 indicators to know the real impact of your public relations efforts!

Target Audience Analysis: Step-by-Step Guide for 2026 (+Examples)

Learn how to conduct a target audience analysis that actually works. Discover the tools, strategies, and insights top brands use to understand customer behavior, segment audiences, and personalize marketing campaigns.

How to Increase Social Media Brand Engagement [2026 Guide]

Social media engagement can have a positive impact on your business goals. Here's everything you need to know about engagement!

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