Digital Marketing

In the era of the Internet, visual culture, and lots of information, most businesses decide to use various online communication channels. Digital marketing is more affordable than traditional forms - it allows for better personalization and a more detailed analysis of campaigns and results. Check out the blog posts to build a solid digital marketing strategy!

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Top Social Media Measurement Mistakes and How to Avoid Them

Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level!

Promising Future of Video in Social Media

According to Cisco Visual Networking Index 74% of all Internet traffic in 2018 will become video. It shows how huge potential audio-visual content has. Companies which have not incorporated video marketing into their fixed strategy should now start to think about it more seriously. The future of social media belongs to video.

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All You Need to Know About Hosting a Tweet Chat

A tweet chat is a Twitter conversation, focused on a specified topic and moderated by a host. A dedicated hashtag is used to filter this discussion. There is no doubt that hosting a Twitter chat might be beneficial for your brand. Here are the most important advantages and tips on hosting a tweet chat.

SMM NOW: Top News and Trends in Social Media and Digital Marketing (Vol. 1)

SMM NOW is our new recurring column that covers top news in social media and digital marketing trends, so YOU can stay up to date! Here's Vol. 1 (June 1, 2018)

How to Correctly Map Keywords to Content?

Check our guide to keyword mapping. Identify your target users, create a list of relevant keywords and build your keyword strategy step-by-step.

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