In the era of the Internet, visual culture, and lots of information, most businesses decide to use various online communication channels. Digital marketing is more affordable than traditional forms – it allows for better personalization and a more detailed analysis of campaigns and results. Check out the blog posts to build a solid digital marketing strategy!
Social media as a recruiting tool has gained ground recently. 92% of companies use it in hiring process. And it's not only about LinkedIn anymore. Check out how to effectively leverage social listening and find the best people who will contribute to your business' growth.
Social sharing may be more efficient if you analyze your audience's engagement first. There is no secret recipe for a social media strategy, but there are a few statistics that you should know about before you start posting on Facebook or Twitter.
According to Cisco Visual Networking Index 74% of all Internet traffic in 2018 will become video. It shows how huge potential audio-visual content has. Companies which have not incorporated video marketing into their fixed strategy should now start to think about it more seriously. The future of social media belongs to video.
If you don't want to end up as “one of those users” - people who are annoying, obnoxious, or just plain clueless, don't break following social media rules.
Brands more willingly exploit social media during their campaigns – it is an easy way to promote products or services and to encourage others to accept an offer.
