How to Get More Engagement on TikTok? 22 Tips for 2025

TikTok now has 1.59 billion users, making it a perfect place for marketing! But to actually get noticed on the platform, you need an outstanding engagement rate on your TikTok account. A strong marketing strategy tailored to TikTok is essential for maximizing engagement. So, how to get more engagement on TikTok? Let’s find out!

Quick Summary:

– Engagement rate is often measured by calculating the average number of likes, comments, and shares per video to assess how well your content resonates with your audience.

– You can use various tactics to improve engagement on TikTok and reach a broader audience, but focus on good video content to post consistently, emphasizing consistent and targeted content creation.

– Make sure to encourage viewers to comment and use different ways – video response, image comments, or tagging.

How to calculate engagement rate on TikTok?

It’s hard to improve something when you don’t know its current state.

So, before we dive into the ways to increase your TikTok engagement, I suggest checking your current engagement rate.

How to do it?

First, go to your profile > TikTok Studio > Analytics.

Check your numbers for:

• Likes
• Comments
• Shares
• Number of views

And use this formula to count it:

TikTok Engagement Rate = [(Total Likes + Comments + Shares)/Total Number of Views] x 100

Got it?

Well, let’s check whether you should worry or do your happy dance.

What is a good engagement rate on TikTok?

Well, TikTok is a relatively easy social platform to grow.

That’s why the optimal engagement rate on TikTok may seem higher than on other socials.

According to the RivalIQ report, the average engagement on TikTok is 5.7%.

So, we can take everything above it as a good sign and a good job.

What to do if yours is lower?

Let’s review 22 practical tips and make your TikTok engagement explode this year!

22 Tips to Increase Engagement on TikTok:

01 Get to know your audience

First of all, if you want people to engage with your content, you need to know who you are addressing. It would be quite complicated to come up with gripping ideas if you didn’t know who was on the other side of the screen.

That is why you should start improving your TikTok engagement by conducting an extensive audience analysis.

Check who is already your follower, and think of people who can potentially be interested in what you create, including new audiences who have not yet discovered your brand. Identifying your specific niche will help you better target your content and attract viewers who are most likely to engage.

You can simplify this process using the right tools.

I suggest setting up a TikTok monitoring project in Brand24. It lets you track all the online chats about yourself or your brand.

For instance, here’s a media monitoring project for Charli D’amelio – a famous American TikToker.

Thanks to such a project, Charli could browse through TikTok mentions and see what people look for in her content, what they like and hate, and how to improve. These insights can be used to create more relevant content that resonates with your viewers.

02 Engage with your audience

That’s the most crucial part of a successful TikTok strategy.

The comments section is a key area for interaction and feedback, so you cannot leave your followers with no answer to their comments and questions if you want to create a real relationship with them.

Make sure to keep your audience engaged by responding promptly.

Pro tip: Reply to comments with videos using video replies, which is a powerful engagement tool to make your answers more appealing.

Use the camera icon next to the box where you type in your comment to do it:

However, besides comments and questions under your own posts, you can be mentioned in other people’s content and comments, and not necessarily be aware of them.

When somebody doesn’t tag you in their post, you may never discover its existence.

That’s why using a media monitoring tool is a must – it gathers such mentions too!

That’s how I found this one:

To increase TikTok engagement rates, you should track your mentions across various social media platforms to show your audience that their posts and comments matter to you.

03 Leverage user-generated content

User-generated content (UGC) refers to posts created and shared by private users rather than a brand or company.

Encouraging your followers to develop TikTok content related to your brand or products can increase TikTok engagement.

It not only showcases your brand in a positive light but also creates a sense of community and connection with your followers.

To leverage UGC, you can create a branded hashtag and encourage users to share their content using it.

You can also start a new dancing trend on the challenge.

💡 Featuring user-generated content on your profile provides social proof and shows your followers that you appreciate and value their support.

04 Keep an eye on your competitors

The market and trends are ever-changing.

That’s why it’s good to be up-to-date with what is happening on other TikTokkers’ accounts. Seeing what works for them, you can adjust your strategy and ensure you don’t miss anything relevant to your niche.

For instance, let’s say you are in the beauty industry.

You could set up a social media monitoring project with keywords for beauty, makeup, and cosmetics.

This way, you will be able to identify new trends in your industry and won’t miss out on new product releases.

To narrow your results to TikTok, choose the app icon on the right-hand side panel. You can also enter the Influencers tab and check out your competitors.

05 Engage with other people’s content

Engaging with other people’s content on TikTok is a great way to increase your engagement rate.

By creating duets or stitches, you can tap into other creators’ audiences and boost the visibility of your content.

Duets allow you to create a split-screen video with another user’s content, while stitches enable you to use another user’s video and add your own TikTok content to it.

Pro tip: TikTok now enables you to comment with pictures – it’s a great way to draw attention to your profile by engaging with other people’s TikTok content.

Both duets and stitches can help you create unique and engaging content while giving credit to the original creator.

This is a great way to increase your TikTok engagement and build relationships within the TikTok community.

06 Collaborate with influencers

Influencers have already established a following on the platform and can help expose your posts to a wider audience.

Work together to create quality content that highlights both of your strengths. This can increase your social media reach and engagement rates as your content will be exposed to the other influencer’s audience as well as your own.

Additionally, influencer marketing can help establish your brand as a credible source in your industry, leading to a higher engagement rate in the long run.

When choosing influencers to collaborate with, make sure they align with your brand and target audience. 

Brand24 provides you with an Influencers tab for your keywords, which can greatly facilitate this choice.

Read more about finding influencers for your TikTok marketing here: How to Find TikTok Influencers?

07 Use trending hashtags

By incorporating popular hashtags in your video caption and content, you can expand your reach and get your videos in front of a larger audience.

When choosing hashtags, it’s vital to ensure they’re relevant to your content and popular within your specific niche, as using irrelevant hashtags can decrease your TikTok engagement.

Pro tip: Some creators add hashtags by typing them on their video and then making them super small – this way the TikTok algorithm sees them and pushes your content further without people noticing.

To keep an eye on the most popular hashtags in your niche, you can use Brand24 Trending hashtags rank.

08 Follow relevant people and get inspired

Another great way to increase your TikTok engagement is to check out other people’s accounts and observe how other users engage with their audiences for inspiration.

This can help you come up with new and creative ideas for your TikToks.

It’s also a great way to see what’s working well on the platform and discover the latest trends.

Don’t limit yourself to following people in your industry either, as you might find inspiration from creators in other niches or even just everyday people sharing their experiences.

Remember to always put your unique spin on any ideas you borrow to keep your content fresh and original.

09 Embrace TikTok Stories

If you’re looking to improve your engagement rates on TikTok, consider using the Stories feature. It is all about sharing unedited pictures and videos.

Using Stories, you can give your TikTok followers a glimpse into your daily life and create a more personal connection with them, leading to higher engagement rates.

By sharing authentic moments, you connect with your audience on a deeper level, making your content more meaningful and engaging.

10 Hop on trends

It’s crucial to stay updated with the latest trends on the TikTok app.

Creating engaging videos incorporating principal challenges and memes increases your chances of being featured on the coveted For You page. 

Leveraging viral trends (such as popular challenges, sounds, and memes that quickly spread across TikTok) can significantly boost your engagement and visibility.

This means increased video visibility and potential for more likes, comments, and shares.

By tapping into the pulse of TikTok trends, you can stay relevant and appeal to a broader audience, ultimately leading to higher engagement rates.

I like to use AI Brand Assistant to find relevant trends:

11 Use eye-catching thumbnails

Thumbnails serve as the first impression of your video and can make a huge difference in whether or not someone clicks to watch.

Use an image or frame from your video that represents the content well and is visually appealing. Add text or emojis to make the thumbnail stand out even more.

So, take the time to create attractive thumbnails for your TikTok videos and watch your engagement soar!

12 Use various editing options

Creative and appealing content is one of the keys to your TikTok engagement. You can easily achieve that using various editing options.

From adding music and filters to using effects and transitions – there are many ways to make your content stand out on the platform.

Innovative content creation, combined with creative editing, can truly set your videos apart and boost your reach.

Using these features creatively and effectively allows you to capture viewers’ attention and keep them involved throughout the entire video.

This can increase likes, comments, shares, and followers, ultimately helping grow your TikTok engagement rate.

So don’t be afraid to experiment with different editing options and find a style your audience will love.

PS. Remember that you need high-quality videos to compete with the most popular TikTokers!

13 Find your unique style and stick to it

Finding your unique style and sticking to it is crucial to building a successful social media presence on TikTok. Your style should reflect your personality and values and resonate with your target audience.

Consistent branding is essential in helping viewers identify and remember your content. It also sets you apart from the competition and helps build a loyal fan base.

Once you have established your style, make sure to maintain it throughout your content. Consistency in branding and style helps build trust with your audience and results in higher engagement rates.

So take the time to find your unique style – your TikTok account will thank you for it.

14 Use creator tools

TikTok’s creator tools provide advanced features that give you insights into your content’s performance and help you develop a strategy.

With their help, you can quickly get more engagement on your TikTok videos. The available features include:

• Analytics – allowing you to track your video’s performance, including views, followers, and more
• Creator Portal – providing you with helpful tips on growing your audience and improving your content
• Promote – an advertising tool that can help you gain more followers and direct traffic to your website
• TikTok Creator Next – a monetization program that rewards you for growing your TikTok community
• Q&A feature – this one deserves more attention and a separate paragraph

To access these features, go to your profile, tap on the Menu button, and select Creator tools. From there, you can choose the function you want to use.

15 Post regularly

Posting regularly on TikTok is essential to maintain a strong connection with your followers and increase engagement on the platform.

In addition, the TikTok algorithm favors accounts that post frequently and consistently, which means that your content is more likely to be recommended to a wider audience and land on the for you page.

However, it’s essential to maintain a balance and refrain from posting too frequently, as this can lead to follower fatigue and lower engagement rates.

Therefore, finding a regular posting schedule that works for you and your audience is key to maximizing your TikTok engagement.

16 Go live

TikTok live streams can be a great way to get a high engagement rate and connect with your audience in real time.

While other types of videos can be pre-recorded and edited, TikTok live streams provide a sense of authenticity and immediacy that appeals to viewers.

When you go live, your followers receive a notification, giving them a reason to open the app and tune in.

You can use the TikTok live stream feature to answer audience questions, share behind-the-scenes content, or even collaborate with other creators.

By doing TikTok lives, you can build a stronger connection with your followers, which can also translate to higher engagement on your other videos.

17 Find the best time to post

By analyzing your audience’s behavior, you can determine when they are most active on the app and schedule your posts accordingly.

Posting during peak hours can increase the visibility of your content and give it a better chance of reaching a wider audience.

On the other hand, posting during off-peak hours can also be beneficial as there may be less competition for attention.

By consistently posting at different times, you will finally discover the perfect timing for your content to be released and get high TikTok engagement rates.

You can check the best time to post in the “Hot Hours”:

I explain it further in this article: Best time to post on TikTok

18 Use trending music

Using trending music is an effective strategy to get high engagement on TikTok. Popular songs can add an extra layer of entertainment to your videos and attract users searching for content featuring those tunes.

TikTok offers a library of currently trending songs, making it easy to find the right track for your posts. You will find it under TikTok viral after clicking on Add sound while creating a new video.

By leveraging popular music, you can increase the chances of your videos appearing in search results or on the For You page and gaining more TikTok views and engagement.

19 Promote your account on other social media platforms

Promoting your TikTok account on other social media channels greatly increases exposure and drives traffic to your content.

Sharing your TikTok videos on Instagram, Twitter, Facebook, or other platforms can attract a larger audience and get a good TikTok engagement rate.

Moreover, by adding your TikTok handle to your social media bios or sharing a link to your TikTok account, you can encourage your followers on other platforms to check out your video content.

This cross-promotion can be especially effective if you have a strong presence on other social media platforms.

20 Do ‘POV’ videos

POV, standing for “point of view” videos, is an excellent way to get your audience to interact with your content. These videos place the viewer in a particular situation or experience, making them feel more connected to your content.

POV videos can be a great way to showcase your creativity and storytelling skills while engaging with your audience.

21 Be creative and innovative

With so many videos and creators on the platform, it’s crucial to stand out and offer something unique and eye-catching.

Creating an original TikTok video that’s entertaining, informative, or emotionally resonant is one way to capture viewers’ attention and increase engagement.

Incorporating current trends or challenges in a new and creative way can also help boost engagement.

However, if you come up with your own video format idea and create videos that will go viral, you are even more likely to make your TikTok engagement rate skyrocket.

22 Make sure your profile is fully personalized

Your TikTok profile is the first thing people see when they come across your content, so it’s important to make it unique and memorable.

Personalizing your profile can increase engagement by making it more appealing and trustworthy to potential followers.

A well-crafted bio can also help to introduce yourself and let people know what kind of content to expect from your account.

By taking the time to personalize your profile, you can make a great first impression and increase the likelihood of people engaging with your content.

Conclusion

That was a lot to get through! Thus, it’s time for a short conclusion.

Increasing engagement on TikTok takes time, effort, and creativity. So, try different strategies and see what gives you the best outcomes!

Final thoughts:

• TikTok engagement rate is key to reaching new audiences, as it impacts the algorithm and dictates whether your content will appear on the For You page.
• You should check your TikTok analytics and tailor your strategy accordingly.
• Listen to your audience! People will usually tell you what they think about your content – just use the right tools to find this feedback.

So get out there, be creative, and have fun! Start with a free Brand24 trial and check your TikTok analytics!