10 Best LinkedIn Analytics Tools to Use in 2024

Did you know that in B2B sales, 80% of social media-related quality leads come from LinkedIn? If you’re not taking your profile seriously – it’s time to change it! But how? LinkedIn analytics tools are crucial for understanding your audience engagement, tracking profile views, and identifying the content that resonates most with your network. Read on and improve your LinkedIn performance!

LinkedIn Analytics Tools are software that offers insights into LinkedIn profile performance. They provide detailed metrics like engagement rates, follower growth, and content reach. Thanks to them, you can improve your marketing and increase views on your LinkedIn company page.

Top LinkedIn Analytics Tools:

1. Brand24
2. LinkedIn Native Analytics
3. Inlytics
4. Keyhole
5. SentiOne
6. GoLogin
7. Klipfolio
8. Whatagraph
9. Social Champ
10. Vaizle

01 Brand24

Free 14-day trial.

Brand24 is one of the best LinkedIn analytics tools. It allows you to view this platform from a different angle and get a fresh perspective on your marketing efforts.

Brand24 combines detailed analytics related to sentiment, mentions, reach, hashtag usage, and so much more.

The best part is that you have it in one place. That’s why you can easily understand and improve your LinkedIn marketing efforts and strategy.

When it comes to LinkedIn, the main focus is on gathering mentions about your brand. Thus, it provides insights into your brand perception across various platform users. 

How?

You can integrate the tool with your LinkedIn page. This allows the tool to gather mentions from your organization’s profile and comments related to the mentions.

However, to set this up, you must be the site admin.

Brand24 goes beyond just LinkedIn and provides data from:

• Social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok, Reddit, Quora, Telegram, and Twitch
• Review sites such as TripAdvisor, Yelp, Booking, App Store, Google Play, Trustpilot
• Blogs
• Video platforms
• Podcasts
• Discussion forums
• Newsletters
• Online news sources
• Other publicly available sources

This is what a LinkedIn mention looks like in the tools dashboard.

Interpreting data can be challenging, especially if you’re not a pro. 

No worries, though!

Brand24 is a fantastic guide. Do you want to stay ahead of the game and take control over your brand image on LinkedIn?

Take a look at the Anomaly Detector feature. It’s an AI-powered solution and your guide in any unusual spikes in your brand’s mentions. 

You suddenly got 450 mentions, and you can’t find the “why”? The anomaly detector will do that within seconds. Just as it recently did for Barbie:

Brand24 is professional yet approachable. That’s why so many brands opt for its solutions.

Key features:

• Sentiment analysis
• Automated reports (supported with AI insights)
• Competitor analysis and comparison
• Alerts and notifications for specific keywords or trends
• Share of voice in the industry (also UGC content)
• Reputation Score
• Presence Score
• Influencer identification
• Hashtag analytics
• Advanced filters search

02 LinkedIn Native Analytics

LinkedIn offers some quite advanced analytics and valuable data internally for free, so it’s worth checking it out.

To find data for your company page – simply go to your page’s profile and click on “Analytics” in the LinkedIn dashboard. After entering the panel, you can choose from a few tabs:

• Content
• Visitors
• Followers
• Leads
• Competitors
• Employee Advocacy

Each of these tabs gives you unique data about your profile’s performance and can help you understand engagement trends, audience demographics, follower demographics, and other key metrics.

And these audience insights are invaluable to improve your LinkedIn marketing strategy.

Unfortunately, if you run mutual LinkedIn profiles – you have to access the analytics for each LinkedIn company page separately. It’s impossible to compare your profile data in one place without advanced social media AI analytics tools.

But you can download all the stats as a report with just one click.

Here’s a quick overview of what LinkedIn native analytics offer:

• Content analysis
• Visitor and follower insights
• Competitor comparison
• Employee analytics
• Linkedin reports

03 Inlytics

It’s a tool specifically designed for LinkedIn. With its help, you can schedule your content and get real-time (and historical) visualizations of how your content is performing. You can use it to track metrics such as impressions, reactions, comments, and engagement rates.

The most interesting feature is their Profile Improvement Recommendations.

It gives you suggestions on the actions you could take to optimize your profile and its content to improve visibility.

However, some users consider these insights to be quite obvious and say that they knew all these tactics before using the tool.

Key features:

• Scheduling content
• Tracking engagement
• Access to historical data
• Actionable recommendations

04 Keyhole

It is a LinkedIn analytics tool that mainly focuses on measuring the performance of your content.

It gives you insights into key engagement metrics like the performance of LinkedIn posts, engagement rate, and average likes per post during a certain period.

Its fun feature is finding new potential audiences based on comparative analytics.

Plus, on its dashboard, you can see if your account is bigger or smaller than your competitors.

The tool also enables you to learn whether you’re getting more or less engagement and how much attention you’re getting compared to them.

Key features:

• Real-time post tracking
• Follower behavior and industry targeting
• Comparative analytics across social platforms
• Hashtags analytics

05 SentiOne

This tool is perfect for businesses that want to know how people feel about them. It finds social mentions about your brand, giving you many valuable audience insights.

Plus, you can see whether your LinkedIn profile is getting more or less engagement than others. 

How does your online presence stack up against competitors? What’s your online sentiment? This tool knows the answers.

Key features:

• Social listening
• Competitor monitoring
• Sentiment analysis
• Real-time alerts
• Easy-to-understand dashboards

However, some experts admit – there’s a lot SentiOne can do, so it might take a little while to learn all the ins and outs.

06 GoLogin

GoLogin helps you to manage multiple accounts effectively. It’s made to help you grow your LinkedIn network safely without breaking LinkedIn’s rules or risking your account getting suspended.

Compared to other LinkedIn Analytics tools, it’s an interesting option if you want to use LinkedIn for b2b marketing or networking.

At the same time, it’s more suitable for large teams and agencies.

Key features:

• Team collaboration on LinkedIn accounts
• Multi-account management
• Security against LinkedIn bans.

However, just like any other tool – it has its limitations. In this case, it is its over-specialization in account management over analytical depth. Most people lack insights and data from this tool.

07 Klipfolio

This is a go-to among big corporations regarding LinkedIn’s analytics tools. 

Why? Mainly for its data-rich and customizable dashboards. But also because of its great cooperation capabilities.

This software is divided into three main tools:

• Klips
  It is the place where you can create custom dashboards and reports for analysts to track, measure, and share LinkedIn metrics.
• PowerMetrics
  It’s a place designed for leaders to use and work on data. Non-technical people can easily create charts or segment data based on filters without any advanced help. 
• MetricHQ
  It’s an internal dictionary for everything related to metrics and KPIs. 

Key features:

• Highly customizable data reporting
• Progress monitoring
• Centralized access to dashboards

But its advanced and quite complex features might be hard to manage for less tech-savvy users.

08 Whatagraph

Whatagraph provides valuable insights in a visually appealing, user-friendly way. It’s great for cross-channel reporting. 

Plus, it goes beyond just LinkedIn data and integrates with platforms like Snapchat, Instagram, Facebook, and others. The ability to track it all with a single platform makes tracking brand performance, measuring ROI, and presenting results easier.

Key features:

• Integration with multiple data sources for comprehensive reporting
• Automated, customizable reporting schedules
• User-friendly templates for quick setup

However, its high price might deter small businesses or individual users.

09 Social Champ

Social Champ offers detailed analytics with a focus on engagement and impressions.

It’s especially beneficial for understanding audience interaction patterns, although it may lack the advanced AI insights some competitors offer.

Opting for a tool with an AI solution may be more efficient. These AI features can help us analyze the data and simplify the job. Thanks to that – we specialists can focus on the work that really matters.

Key features:

• Tracking post performance
• Engagement metrics analysis
• Posting time recommendations

10 Vaizle

Vaizle is also a tool designed to track your LinkedIn post performance and visitor insights.

Its focus is mainly on LinkedIn, which might limit broader social media analytics needs. But it can also be a good thing – if you are looking for a less pricey tool and want to focus on LinkedIn performance, this is a great choice.

Key features:

• Detailed performance metrics for each post
• Comprehensive visitor demographics
• Insights into LinkedIn ad campaign effectiveness

What are the most important features of a great LinkedIn analytics tool? 

The key features of the best LinkedIn analytics tools include:

1. Tracking engagement metrics
   Your tool should be able to track key metrics like engagement rates, likes, shares, comments, and overall interaction with your content.
   
2. Audience insights
   It should offer essential insights into your audience demographics, including job roles, industries, company sizes, and locations.
   
3. AI actionable insights
   Tools that help you track LinkedIn metrics and guide you in interpreting this data can simplify and improve your daily work as a marketer.
   
4. Competitor analysis
   Tools that enable you to do a competitor analysis of your LinkedIn performance or benchmark your marketing efforts are always a good idea.
   
5. Follower growth analysis
   You should be able to monitor the growth or decline of your follower base over time and, even better – know the reasons behind those spikes.
   
6. Sentiment analysis
   Evaluating the tone and sentiment of mentions and interactions is crucial for your brand reputation management.
   
7. Alerts and notifications
   It’s not necessary, but this feature can make your work much easier. As a busy marketer, getting immediate alerts for specific keywords, trends, or unusual spikes in activity is a great help.
   
8. Real-time analytics
   Opt for tools that provide up-to-date data for timely decision-making and LinkedIn strategy adjustments.
   
9. User-Friendly interface
   Easy navigation and clear layout are especially important for teams that lack technical expertise.

An ideal LinkedIn analytics tool combines these features, offering a comprehensive, user-friendly solution for you to effectively measure, understand, and improve your LinkedIn presence.

How to choose a LinkedIn analytics tool?

Given the vastness of LinkedIn analytics tools, choosing the right one might seem like finding a needle in a haystack.

But it doesn’t have to be!

Start by asking yourself some key questions:

• Do you want to track how your posts are doing?
• Are you curious about who’s checking out your profile?
• Maybe you want to keep tabs on your competitors?

Knowing what you want to achieve on LinkedIn makes the choice much easier.

Once you have your goals pinned down, follow these steps:

1. Match your goals with features
   Look for a tool that ticks all the boxes for your needs.
   
2. Integration is key
   Check if the tool can work with other software you’re using. It’s all about making life easier, not harder.
   
3. User-friendly is the way to go
   I know that advanced features are tempting. But opt for an easy tool (for you) to navigate. You don’t want to spend hours figuring out how to use it.
   
4. Keep your budget in mind
   There’s a tool for every pocket. Remember, more expensive doesn’t always mean better.
   
5. See what others think
   Reviews and recommendations can be super helpful. It’s better to spend some time checking the review sites before the final decision.
   
6. Try the tool
   If there’s an option for a free trial, take it! It’s the best way to know if it’s the right fit for you. Take Brand24, for example. This tool provides a 14-day free trial to determine whether it fits well.

With these steps in mind, finding the perfect LinkedIn analytics tool can be much easier and fun.

After all, it’s all about finding the right fit for YOUR OWN LinkedIn goals!

Conclusion

So, there you have it – a list of the best LinkedIn analytics tools for 2024.

Each of the tools is different. Just because someone said that this particular one was extremely successful for them doesn’t really mean it will drive the same results for you.

So, focus on your LinkedIn goals and watch your numbers increase!

Final Tips:

1. Don’t get blinded by the cool, advanced features. Choose a tool that does what you need. If you want to know more about your followers or how your posts are doing – pick a tool that’s good at that.
2. Keep it simple. Go for a tool that’s easy to understand. You don’t want to waste time figuring out how to use it.
3. Make the most of free trials. They’re a no-stress way to see if you like the tool without spending anything.

I know it’s easier said than done… I keep my fingers crossed that you will find the absolute game-changing LinkedIn tool. And if you want to start right away – click here for a Brand24 free trial.