12 Best LinkedIn Analytics Tools to Use in September 2025

When HubSpot CEO Yamini Rangan’s recent LinkedIn post racked up 67 reposts, the real question wasn’t the number – it was the outcome. Did it move the pipeline? Too often, brands pour resources into LinkedIn marketing and employee advocacy on gut instinct, not data. The truth is, winners don’t just post content. They measure, adapt, and optimize… using LinkedIn analytics tools!

In an AI-saturated world where audiences tune out corporate messaging, the companies that master this balance will own their markets.

In this guide, I’ll show you the best LinkedIn analytics tools to make it happen!

Quick Summary:

– LinkedIn analytics tools are software that offer insights into LinkedIn profile performance

– The best tools for analyzing LinkedIn performance include LinkedIn’s built-in analytics and advanced external platforms such as Brand24, Sprout Social, Hootsuite, and Aware.

– To save time and money, you should look for tools that can analyze the platforms you use simultaneously.

– Most of the tools allow users to automate reporting. This can reduce the manual work involved in data collection.

Top LinkedIn Analytics Tools [updated in September 2025]:

I selected this list based on my own experience and detailed research on review platforms like G2, Capterra, and Reddit to ensure a broader perspective.

Be aware that those tools evolve fast (and so does LinkedIn itself). So, take this article as your guide, not absolute knowledge!

01 Brand24

Free 14-day trial.

Brand24 is a social media monitoring tool with great LinkedIn analytics capabilities. It allows you to get a fresh perspective on your LinkedIn marketing efforts.

How?

The tool combines detailed analytics related to sentiment, mentions, reach, and hashtag usage from multiple social media platforms.

The best part is that you have it all in one place, so if you work on other socials, too, you can have one tool that gathers all the information.

You need to integrate the tool with your LinkedIn page.

This allows the tool to gather mentions from your organization’s profile and comments related to the mentions.

Thus, it provides insights into your brand perception among various platform users. 

However, broad social listening isn’t truly available on LinkedIn. You can only monitor profiles or mentions tied to accounts you authenticate, due to LinkedIn’s API limitations.

(That’s the case for every social listening tool)

This is what a LinkedIn mention looks like in the tools dashboard.

However, keep in mind that to set this up, you must be the site admin.

But I think we can all agree – gathering data is just a baby step.

Interpreting data is key, and this part can be challenging, especially if you’re not a pro. 

Do you want to stay ahead of the game and take control of your brand image on LinkedIn?

Here’s my pro tip for using this tool:

I use the Event Detector feature for such a case. It’s an AI-powered solution and your guide in any unusual spikes in your brand’s mentions. 

You suddenly got 450 mentions, and you can’t find the “why”? The Event Detector will do that within seconds. Just as it recently did for Barbie:

To sum up, Brand24 offers features like:

• Sentiment analysis
• Automated reports
• AI visibility
• Competitor analysis and comparison
• Alerts and notifications for specific keywords or trends
• Share of voice in the industry (also UGC content)
• Influencer identification
• Hashtag analytics
• AI Insights

⭐️ Star rating:

4.6 stars on G2 (298 reviews) & 4.7 stars on Capterra (236 reviews).

Reddit users highlight how the tool combines various features in one place.

💪 Strengths:

• Sentiment analysis
• AI features that speed up the analysis
• Notification system for real-time updates.

👎 What could be better:

• No access to historical data – the analysis includes historical data from only 30 days before the monitoring project setup.

💡 Overall verdict:

Brand24 is perfect for all types of companies. It introduces many new features, like the recent AI visibility, and keeps evolving. It offers fantastic AI-based insights, including a chat that combines ChatGPT knowledge with social listening data that speed up the whole process of analysing LinkedIn. To sum up – it’s a great value for money.

02 LinkedIn Native Analytics

LinkedIn offers some quite advanced analytics and valuable data internally for free, so it’s worth checking it out.

To find data for your company page, simply go to your page’s profile and click on “Analytics” in the LinkedIn company page dashboard. After entering the panel, you can choose from a few tabs:

• Content
• Visitors
• Followers
• Leads
• Competitors
• Employee Advocacy

Each of these tabs gives you unique LinkedIn data about your profile’s performance and can help you understand:

• Engagement trends
• Audience demographics
• Follower demographics
• & other key LinkedIn metrics

These audience insights are invaluable for improving your social media strategy.

Unfortunately, if you run mutual LinkedIn profiles, you have to access the analytics for each LinkedIn company page separately.

Same thing when it comes to running multiple accounts – this tool includes LinkedIn only.

It’s impossible to compare your profile data in one place without advanced social media AI analytics tools.

But I personally love that you can download all the stats as a report with just one click using the “Export” button in the top right corner.

Here’s a quick overview of what LinkedIn native analytics offer:

• Content analysis
• Visitor and follower insights
• Competitor comparison
• Employee analytics
• Linkedin reports

⭐️ Star rating:

As an internal analytics tool, it’s not placed on platforms like G2 or Capterra.

But Reddit users often mention it as a “good enough” as a free option.

For example, @MehulFanawala on Reddit said:

“Earlier I used Shield, but these days I’m only using LinkedIn analytics as it’s solving my purpose.”

💪 Strengths:

• Free to use.
• Offers comprehensive follower insights.

👎 What could be better:

• Limited to LinkedIn analytics data.
• Requires separate access for each LinkedIn profile.

💡Overall verdict:

It’s the best option for small businesses and individuals with limited budgets. However, it’s less suitable for advanced needs like cross-platform analysis.

03 SocialPilot

SocialPilot is an excellent choice for marketing agencies, SMBs, multi-location brands, and professionals.

It combines key metrics analytics with social media management tools.

It offers features like:

• Analytics dashboard
• Engagement metrics
• Audience insights
• Customizable LinkedIn reports
• Multi-account analytics
• Hashtag performance analysis

⭐️ Star rating:

4.5 on G2 (836 reviews) and 4.4 on Capterra (375 reviews).

But Reddit users didn’t mention it even once in the main thread related to LinkedIn Analytics tools.

💪 Strengths:

• Intuitive and user-friendly dashboard.
• Comprehensive analytics tailored for small businesses.
• Affordable compared to competitors.

👎 What could be better:

• Lacks competitor tracking and post-boosting features.
• Limited options for custom reports.
• Users on Capterra and SoftwareAdvice mention that analytics can be basic or less flexible than desired, especially for in‑depth strategic analysis.

💡Overall verdict:

SocialPilot is ideal for small businesses and marketing agencies. It helps businesses streamline their LinkedIn strategy and access data for multiple accounts. However, it lacks competitor tracking and advanced analytics.

04 Brandwatch

Brandwatch is a top-tier analytics tool tailored for brands, medium to larger businesses, and enterprises.

What sets Brandwatch apart is its analytical depth, particularly for LinkedIn.

It provides:

• Real-time LinkedIn analytics
• Advanced sentiment analysis
• Competitor benchmarking
• Audience segmentation
• Audience growth tracking

These features enable businesses to optimize their LinkedIn presence and develop content strategies based on real data.

⭐️ Star rating:

4.2 on G2 (1543 reviews) and 4.2 on Capterra (237 reviews).

💪 Strengths:

• Advanced sentiment analysis to understand audience tone and interactions.
• Audience segmentation for tailored marketing strategies.
• Highly detailed and customizable reporting capabilities.

👎 What could be better:

• Limited database for LinkedIn-specific insights.
• Many users say Brandwatch is powerful but complex, so beginners may find onboarding challenging.

💡 Overall verdict:

Brandwatch is a high-level analytics and reporting tool suited for enterprises and brands looking for advanced competitor benchmarking and LinkedIn optimization. The feature set is definitely worth trying if you need deep analytics. However, Brandwatch is positioned at the higher end.

05 Keyhole

Keyhole is one of the social media analytics tools that mainly focuses on measuring LinkedIn page performance.

It gives you insights into key engagement metrics like the performance of LinkedIn posts, engagement rate, and average likes per post during a certain period.

Its fun feature is finding new potential audiences based on comparative analytics.

Plus, on its dashboard, you can see if your account is bigger or smaller than your competitors.

The tool also enables you to learn whether you’re getting more or less engagement and how much attention you’re getting compared to them.

It covers features like:

• Real-time post tracking
• Follower behavior and industry targeting
• Comparative analytics across social platforms
• Hashtags analytics

⭐️ Star rating:

4.3 on G2 (69 reviews), and 5 on Capterra (only 2 reviews)

💪 Strengths:

• Detailed competitor analysis.
• Comprehensive engagement metrics.

👎 What could be better:

• Lacks advanced AI features.
• Requires time to interpret some metrics manually.

💡 Overall verdict:

Great for marketers looking to analyze engagement trends and compare performance against competitors. But, it’s quite expensive – a “LinkedIn-only” use case may not justify the cost.

06 SentiOne

This tool might be an option for businesses that want to know how people feel about them. It finds social mentions about your brand, giving you many valuable audience insights.

Plus, you can see whether your LinkedIn profile is getting more or less engagement than others. 

How does your online presence stack up against competitors? What’s your online sentiment? This tool knows the answers.

It covers features like:

• Social listening
• Competitor monitoring
• Sentiment analysis
• Real-time alerts
• Easy-to-understand dashboards

However, some experts admit – there’s a lot SentiOne can do, so it might take a little while to learn all the ins and outs.

Plus, on G2, users often mention inadequate reporting, implying that reporting features may lack customization or depth.

⭐️ Star rating:

4.7 on G2 (36 reviews), and 4.7 on Capterra (only 3 reviews)

💪 Strengths:

• Broad source coverage.
• Real-time sentiment tracking.

👎 What could be better:

• Complex to set up and use initially.
• Sentiment-focused – so it might not be versatile enough.

💡Overall verdict:

A powerful tool for mid-sized and large businesses focused on sentiment and competitor analysis. It has a steep learning curve.

07 GoLogin

GoLogin is a tool that can help you manage multiple LinkedIn accounts effectively.

It’s made to help you grow your LinkedIn network safely without breaking LinkedIn’s rules or risking your account getting suspended.

Compared to other LinkedIn Analytics tools, it’s an interesting option if you want to use LinkedIn for b2b marketing or networking.

At the same time, it’s more suitable for large teams and agencies.

And it doesn’t offer any advanced analytics.

It enables:

• Team collaboration on LinkedIn accounts
• Multi-account management
• Security against LinkedIn bans.

However, just like any other tool, it has its limitations. In this case, it is its over-specialization in account management over analytical depth. Most people lack insights and data from this tool.

⭐️ Star rating:

4.7 on G2 (73 reviews) and 4.6 on Capterra (116 reviews).

💪 Strengths:

• Simplifies multi-account management.
• Ensures account security.

👎 What could be better:

• Overly specialized, with limited analytics.

💡Overall verdict:

Best for large teams managing multiple LinkedIn accounts. If your main goal is to analyze, monitor, or report on LinkedIn performance, GoLogin is not the tool for that.

08 Klipfolio

This is a go-to among big corporations regarding LinkedIn’s analytics tools. 

Why? Mainly for its data-rich and customizable dashboards. But also because of its great cooperation capabilities.

This software is divided into three main tools:

• Klips
  It is the place where you can create custom dashboards and reports for analysts to track, measure, and share LinkedIn metrics.
• PowerMetrics
  It’s a place designed for leaders to use and work on data. Non-technical people can easily create charts or segment data based on filters without any advanced help. 
• MetricHQ
  It’s an internal dictionary for everything related to metrics and KPIs. 

It covers features like:

• Highly customizable data reporting
• Progress monitoring
• Centralized access to dashboards

But its advanced and quite complex features might be hard to manage for less tech-savvy users.

Custom metrics or more advanced dashboards often require knowledge of APIs, SQL, or scripting.

And several G2 users mentioned needing a developer or data specialist to set up custom configurations.

⭐️ Star rating:

4.5 on G2 (256 reviews) and not listed on Capterra.

💪 Strengths:

• Highly customizable.
• Perfect for cross-platform reporting.

👎 What could be better:

• The steep learning curve for new users.

💡 Overall verdict:

It’s most beneficial for mid‑size to large businesses, agencies, or marketing teams with technical resources (e.g., BI or data analysts) who want to unify LinkedIn performance metrics with broader business data in one place.

09 Whatagraph

Whatagraph provides valuable insights in a visually appealing, user-friendly way. It’s great for cross-channel reporting. 

Plus, you can connect LinkedIn Ads accounts to report on metrics like impressions, clicks, conversions, campaign performance broken down by device, campaign ID, date, etc.

Plus, it goes beyond just LinkedIn data and integrates with platforms like Snapchat, Instagram, Facebook, and others.

The ability to track it all with a single platform makes tracking brand performance, measuring ROI, and presenting results easier.

It covers features like:

• Integration with multiple data sources for comprehensive reporting
• Automated, customizable reporting schedules
• User-friendly templates for quick setup

However, its high price might deter small businesses or individual users.s.

⭐️ Star rating:

4.5 on G2 (277 reviews) and 4.4 on Capterra (84 reviews).

💪 Strengths:

• Visually appealing reports.
• Cross-platform data integration.

👎 What could be better:

• Expensive for small businesses.

💡 Overall verdict:

A great choice for those managing large numbers of clients or requiring extensive customization, especially at a small‑team or solo‑practitioner scale, due to cost and pricing structure.

10 Social Champ

Social Champ offers detailed analytics with a focus on engagement and impressions, which are particularly beneficial for social media marketers.

It’s especially beneficial for understanding audience interaction patterns, although it may lack the advanced AI insights some competitors offer.

It gives you access to:

• Tracking post performance
• Engagement metrics analysis
• Posting time recommendations

Opting for a tool with an AI solution may be more efficient. These AI features can help us analyze the data and simplify the job. Thanks to that – we specialists can focus on the work that really matters.

⭐️ Star rating:

4.4 on G2 (32 reviews) and 4.4 on Capterra (69 reviews).

💪 Strengths:

• Easy-to-use interface.
• Detailed post analysis.

👎 What could be better:

• Lacks advanced AI features.

💡Overall verdict:

A good choice for small to medium teams. But, if yours focus is on in‑depth LinkedIn analytics, advanced content formats, or iron‑clad scheduling reliability, Social Champ may fall short compared to more comprehensive or enterprise-grade tools.

11 Aware

It’s a tool specifically designed for LinkedIn.

And most often mentioned by Reddit users as their tool of choice.

With its help, you can schedule your content and get real-time (and historical) visualizations of your content performance.

You can also use it to track metrics such as impressions, reactions, comments, and engagement rates.

The most interesting feature is their Profile Improvement Recommendations.

It gives you suggestions on how to optimize your profile and its content to improve visibility.

However, some users consider these insights to be quite obvious and say that they knew all these tactics before using the tool.

It covers features like:

• Scheduling content
• Tracking engagement
• Access to historical data
• Actionable recommendations

⭐️ Star ratings:

5 stars on G2 (7 reviews) and 3.5 on Capterra (4 reviews).

💪 Strengths:

• Easy-to-use dashboard.
• Historical data access.

👎 What could be better:

• Limited to LinkedIn insights.
• Some insights may feel generic.

💡 Overall verdict:

Ideal for individuals and small teams focused solely on LinkedIn. The tool’s recommendations may feel basic for experienced users.

12 Vaizle

Vaizle is also a tool designed to track your LinkedIn post performance and visitor insights.

Its focus is mainly on LinkedIn, which might limit broader social media analytics needs.

But it can also be a good thing – if you are looking for a less pricey tool and want to focus on LinkedIn performance, this is a great choice.

It covers features like:

• Detailed performance metrics for each post
• Comprehensive visitor demographics
• Insights into LinkedIn ads effectiveness

⭐️ Star rating:

4.2 on G2 (36 reviews) and 4.4 on Capterra (50 reviews).

💪 Strengths:

• Affordable.
• Ability to export data and integrate with Google Sheets or Excel.
• Simple and focused features.

👎 What could be better:

• Limited to LinkedIn-only data.

💡Overall verdict:

Vaizle is a great choice for marketers and teams who need fast, insightful LinkedIn analytics without high cost. However, it’s not as robust in cross‑platform comparison or in-depth competitor analysis.

Conclusion

So, there you have it! A list of the best LinkedIn analytics tools for 2025.

Each of the tools is different. Just because someone said that this particular one was extremely successful for them doesn’t really mean it will drive the same results for you.

So, focus on your LinkedIn goals and watch your numbers increase!

Key takeaways:

1. Choose a tool that does what you need. If you want to know more about your followers or how your posts are doing – pick a tool that focuses on audience analytics.
2. Keep it simple. Go for a tool that’s easy to understand. You don’t want to waste time figuring out how to use it.
3. Make the most of free trials. They’re a no-stress way to see if you like the tool without spending anything.

I know it’s easier said than done… I keep my fingers crossed that you will find the absolute game-changing LinkedIn tool. And if you want to start right away – click here for a Brand24 free trial.

FAQ

What are the most important features of a great LinkedIn analytics tool? 

An ideal LinkedIn analytics tool combines many features, offering a comprehensive, user-friendly solution for you to effectively measure, understand, and improve your LinkedIn presence.

You should create your own list based on your actual goals and needs.

But generally, the key features of the best LinkedIn analytics tools include:

1. Tracking LinkedIn analytics
   Your tool should be able to track key metrics like engagement rates, likes, shares, comments, and overall interaction with your content. Tracking LinkedIn analytics is crucial for evaluating engagement metrics.
   
2. Audience insights
   It should offer essential insights into your audience demographics, including job roles, industries, company sizes, and locations.
   
3. AI features
   Tools that help you track LinkedIn metrics and guide you in interpreting this data can simplify and improve your daily work as a marketer, enhancing your organization’s social media strategy.
   
4. Competitor analysis
   Tools that enable you to do a competitor analysis of your LinkedIn performance or benchmark your marketing efforts are always a good idea.
   
5. Follower growth analysis
   You should be able to monitor the growth or decline of your follower base over time and, even better – know the reasons behind those spikes.
   
6. Sentiment analysis
   Evaluating the tone and sentiment of mentions and interactions is crucial for your brand reputation management.
   
7. Alerts and notifications
   It’s not necessary, but this feature can make your work much easier. As a busy marketer, getting immediate alerts for specific keywords, trends, or unusual spikes in activity is a great help.
   
8. User-Friendly interface
   Easy navigation and a clear layout are especially important for teams that lack technical expertise.

An ideal LinkedIn analytics tool combines these features, offering a comprehensive, user-friendly solution for you to effectively measure, understand, and improve your LinkedIn presence.

How to choose a LinkedIn analytics tool?

Given the vastness of LinkedIn analytics tools, choosing the right one might seem like finding a needle in a haystack.

But it doesn’t have to be!

Start by asking yourself some key questions:

• Do you want to track how your posts are doing?
• Are you curious about who’s checking out your profile?
• Maybe you want to keep tabs on your competitors?

Knowing what you want to achieve on LinkedIn makes a choice much easier.

Once you have your goals pinned down, follow these steps:

1. Match your goals with features
2. Check if the tool can work with other software you’re using. It’s all about making life easier, not harder.
3. Opt for an easy tool (for you) to navigate. I know that advanced features are tempting. But, you don’t want to spend hours figuring out how to use it.
4. Keep your budget in mind. Remember, more expensive doesn’t always mean better.
5. Check the reviews. It’s better to spend some time checking the review sites before the final decision.
6. If there’s an option for a free trial, take it! It’s the best way to know if it’s the right fit for you. Take Brand24, for example. This tool provides a 14-day free trial to determine whether it fits well.

With these steps in mind, finding the perfect LinkedIn analytics tool can be much easier and fun.

After all, it’s all about finding the right fit for YOUR OWN LinkedIn goals!