10 Easy Steps to TikTok Hashtag Analytics [2024]

13 min read

Every day, TikTok is flooded with millions of new videos. So, how to make sure people can find your content? The answer is simple – smart tagging with the right hashtags. They’re your neon signs in the TikTok 1 billion users crowd.

Knowing which hashtags work best can really boost your video’s chances of being seen and getting more likes and shares. It’s all about choosing, tracking, and understanding hashtags to make the most of TikTok.

That’s why, to harness the full potential of TikTok marketing – it’s essential to use, monitor, and analyze hashtags effectively. 

Whether you’re a TikTok star or just starting out, this article will guide you through the finding hashtags process and explain crucial tools and metrics. Ready to dive in?

Table of contents:

How to start TikTok hashtag analytics?

Hashtags on TikTok serve to categorize content, enhance discoverability, and tap into trending topics. Analyzing them is a valuable data source. It enables understanding:

  • Latest trends
  • Audience interests
  • Engagement patterns
  • Industry benchmarks

To put it simple: Hashtags show how users discover and interact with content on TikTok. 

By understanding the metrics above, you can identify popular topics, measure campaign effectiveness, and tailor content to resonate more with your target audience. 

Additionally, hashtag analysis helps in tracking your content’s reach and impact. And this kind of insight is invaluable for strategic decisions. 


It will lead you to enhanced visibility and better engagement on the platform.

TikTok’s internal analytics provide useful insights for hashtag performance. These include basic metrics like the number of views, trending sounds, and engagement associated with specific hashtags.

TikTok internal insights.
TikTok internal insights.

This data helps in understanding the reach and perception of your content. 

So, if you are looking for some free TikTok analytics tools and don’t need advanced features – the internal TikTok analytics tool should be your first stop.

However, TikTok’s analytics might not be the best in delivering deeper insights such as demographic breakdowns, long-term trends, and detailed engagement analysis. 

For a more comprehensive understanding of hashtag performance, especially for strategic marketing and content planning, it’s beneficial to complement TikTok’s insights with external TikTok analytics tools.

Analyze TikTok hashtags like a pro! 

How to analyze hashtags on TikTok? 10 steps 

01 Check the volume of mentions

Tracking the number of hashtags gives a clear indication of how much your content or campaign is resonating with the audience. High mention volumes mean successful engagement and great visibility, while low volumes can signal the need for strategy adjustments. 

Additionally, tracking TikTok mentions helps in understanding trends and audience preferences, enabling more targeted and effective content strategies. 

And as you can imagine – this data is invaluable for optimizing social media campaigns and maximizing ROI on marketing efforts.

Each mention is an echo of your brand’s reach and resonance in the TikTok world. It’s not just a number. It’s a clear metric of your content’s impact and audience engagement.

Brand24’s dashboard can offer a comprehensive view of these mentions. The dashboard shows which channel is the main source of mentions. Is it TikTok or other social media platforms?

This historical data is super helpful for measuring marketing campaign effectiveness and audience interaction.

Let’s take a look at Nike’s hashtag “#NikeRunning.” In the last 30 days, it has been mentioned almost 500 times on TikTok:

#NikeRunning mentions on TikTok by Brand24.
#NikeRunning mentions on TikTok by Brand24.

For a broader perspective, it’s worth monitoring also different platforms. 

Brand24 collects data about your hashtags from many social media platforms but also tracks non-social data. So, it gives you a holistic picture of how widely your hashtag is being used.

The data sources of Brand24 include:

  • Social media platforms such as TikTok, Instagram, LinkedIn, YouTube, Twitter, Facebook, Reddit, Quora, Telegram, and Twitch
  • Review sites such as TripAdvisor, Yelp, Booking, App Store, Google Play, Trustpilot
  • Blogs
  • Video platforms
  • Podcasts
  • Discussion forums
  • Newsletters
  • Online news sources
  • Other publicly available sources

So, how is Nike doing overall? 

The #NikeRunning got over 11k mentions when considering all data sources. And that stays for 7 653 464 estimated social media reach. Crazy!

#NikeRunning mentions by Brand24.
#NikeRunning mentions by Brand24.

Monitor your hashtags on TikTok!

Furthermore, a feature you’ll love when getting into the world of monitoring your hashtag performance is Brand24’s Anomaly Detector. 

It is an artificial intelligence-based tool that detects anomalies in the mentioned volumes and alerts you to sudden spikes or drops. 

This AI-driven feature is great if you want to identify unusual patterns in your tracked hashtag mentions. At the same time, the Detector analyzes possible causes and presents its conclusions in one or two simple sentences.

Before its launch, I struggled to define the “whodunit” of my hashtag’s ups and downs. Now, this Detector feature does the work for me, and I can easily find potential reasons behind any increase in my mentions number.

Plus, as in the example below – it’s the feature that gives you personalized trend suggestions and provides new TikTok hashtag ideas.

AI-based Anomalie Detector feature by Brand24.
Anomalie Detector feature by Brand24.

Ah, and not to forget – it can be especially useful in potential crisis management. You’ll know exactly what happened if you suddenly see an increase in negative mentions.

02 Measure social media reach

Reach is a key metric that represents the total number of unique users who have seen content associated with a specific hashtag. 

By measuring reach, you can monitor your campaign’s impact and its effectiveness in engaging with your target audience. It also helps in understanding how well your hashtag performs across different platforms, enabling a more informed and strategic approach to content planning and audience engagement.

It’s especially important on TikTok, as the platform’s algorithm makes it possible to get super high reach without a lot of mentions. It’s all thanks to the possibility for your content to “go viral”. 

As you can see below. The number of mentions doesn’t really go hand in hand with reach.

Some mentions and very high reach by Brand24.
A lot of mentions and low reach in Brand24.

03 Detect the hashtag popularity

In the world of TikTok, where trends and hashtags can make or break a campaign, understanding the Presence Score of a hashtag is key. 

This metric isn’t just about popularity. It’s a deep dive into how impactful and influential your hashtag really is within TikTok’s dynamics. By tracking the Presence Score, you get valuable insights to fine-tune your strategies. 

And finally – you can ensure your hashtag resonates with TikTok’s diverse audience, and your content stands out in a crowded digital landscape.

As you can see, the #NikeRunning Precence Score is 30, which isn’t much. But it’s also not bad! It’s higher than 62% of brands, and the score is solid (it doesn’t change much over time).

Presence Score by Brand24.
Presence Score by Brand24.

04 Detect the hashtag reputation

Reputation Score is not just about the frequency or volume of usage but the context and sentiment surrounding it. 

This metric offers a clear insight into whether your hashtag is associated with positive engagement or if it’s drawing in negative attention. It’s a critical aspect for any brand looking to maintain a positive image in the fast-paced world of TikTok.

If your hashtag is receiving positive feedback – you can lean into that success. Simply by boosting similar content or collaborating with influencers who contribute to this positivity.

Conversely, if the reputation is trending negatively, it’s a prompt to reassess and adjust your strategy. Perhaps it’s time to redefine your content approach? Or address any concerns directly on the platform?

In TikTok’s dynamic environment, where trends and audience preferences shift rapidly, keeping an eye on your hashtag’s Reputation Score guides your content strategy.

It ensures that you’re not just adding to the noise but genuinely connecting with your audience in a way that uplifts your brand’s presence.

#NikeRunning TikTok hashtag’s Reputation Score has increased significantly in the last 30 days. It is now 14, which stands for more than 57% of brands. Not bad, huh?

Reputation Score by Brand24.
Reputation Score by Brand24.

Manage your reputation on TikTok!

05 Conduct sentiment analysis

Monitoring the sentiment of hashtags is crucial for understanding public perception of your brand or campaign on social media. It goes far beyond just counting likes or shares.

Sentiment analysis offers data on how people feel about your content. 

Are they responding positively, negatively, or neutrally? This knowledge enables you to tailor your messaging, address concerns, and capitalize on positive trends. 

Essentially, it’s a powerful social media tool for aligning your TikTok marketing strategy with audience needs. 

Do you want to ensure your content resonates effectively with your target audience?

Here’s how it looks in the Brand24 panel. You can easily switch the sentiment of displayed mentions and analyze their content:

Positive mention of #NikeRunning.
Positive mention of #NikeRunning.
Negative mention of #NikeRunning.
Negative mention of #NikeRunning.

And here’s a quick overview of the general sentiment of the “#NikeRunning. It is very positive overall. People enjoy sharing their running stories and have a sense of belonging when using the hashtag.

The general sentiment of the "#NikeRunning.
The general sentiment of the “#NikeRunning.

The number of negative mentions is low (6 in 30 days) and doesn’t change much. When it comes to positive mentions, the number occasionally grows and drops, reaching a number of 145 in 30 days.

Sentiment analysis by Brand24.
Sentiment analysis by Brand24.

Want to check your hashtag sentiment?

06 Track engagement

Measuring hashtag engagement is important if you want to understand how users interact with your content on TikTok.

The TikTok metrics you should track include likes, comments, shares, and video views. Why? This TikTok data reveals the level of active voices your content is generating. High engagement rates indicate content resonance and strong audience connection.

This data is invaluable, not just for gauging current performance but for shaping future content strategies and campaigns. It’s about turning passive viewers into active participants, which is a key goal in the dynamic and interactive space of TikTok.

The TikTok below got over 270 shares – it means one thing. This content is what Nike’s audience loves.

Shares and likes of a specific TikTok post.
Shares and likes of a specific TikTok post.

06 Detect influencers using the hashtag

Let’s talk a bit about the world of TikTok influencers – the trendsetters and crowd-pullers. 

In the realm of TikTok, influencers are more than just people with a bunch of followers and viral videos. They’re the heartbeat of this platform. Identifying influencers who use your hashtags can be a game-changer for your marketing campaigns. 


Mostly because of how partnering with these TikTok creators can boost your social performance. Influencer marketing will amplify your message, extend your reach, and lend credibility to your campaigns.

TikTok influencers don’t just use your hashtag. They bring it to life, infusing it with a personality that resonates with their and (fingers crossed) your audience. On this specific social media platform, creator-driven content remains supreme. People seek natural content they can relate to!

TikTok Influencer using branded hashtag.
Influencer using branded hashtag.

Each influencer brings their unique flair, expanding your reach into corners of TikTok you might never have explored. They lend credibility and authenticity to your campaigns, making your message not just seen but felt.

But how do you find these people? And, more importantly – how to find the RIGHT ones?

As you probably know, it isn’t just about finding someone with a high follower count and trending videos. 

It’s about discovering influencers whose style, tone, and audience align perfectly with your brand. And these will definitely be part of your hashtag community.

Monitoring tools can provide lists of influencers that engage with specific hashtags. Plus, TikTok analytics tools like Brand24 can provide you with an overall “most active” account list. It can be super helpful when looking for the best people for your brand.

Before, I used to conduct Influencer analysis by checking each profile by hand, and I wasted a lot of time on that. With analytics tools, I get a ready-to-use list with just a few clicks. Of course, I do double check these people’s content ideas to make sure they match my brand’s vibe… but it’s so much easier and more effective.

Here’s the list of potential influencers generated by Brand24:

Influencers listed by Brand24.
Influencers listed by Brand24.

As you can see, the tool also offers an “Influencer Score”, which is an estimated insight into which source or author has the greatest impact on TikTok for your brand.

So, are you ready to take your brand TikTok account to a whole new level?

Exploring related hashtags is great for expanding your content’s reach and relevance. But how to find them?

As I mentioned before – the Anomalie feature sometimes offers ideas for more hashtags. But it’s not a dedicated feature for hashtag inspiration. No worries, though!

Monitoring tools like Brand24 list related hashtags and can help you understand the broader conversation around a topic. Thanks to that, you can identify new areas for engagement and boost your TikTok content’s reach.

This insight is particularly valuable for brands and social media managers looking to stay ahead of TikTok trends and ensure their content remains relevant. 

Plus, if you want to know about upcoming trends earlier – this feature is your friend!

Related hashtags by Brand24.
Related hashtags by Brand24.

09 Compare to competitive hashtag

Comparing your hashtag with competitors can provide critical TikTok insights and improve your content’s performance. It helps understand your position in the market and identify areas for improvement.

Are you using enough TikTok hashtags? Perhaps your strategy needs some adjustments?

Competitor analysis can reveal gaps in your strategy and opportunities to innovate your content on TikTok.

As you can see below, Nike’s #NikeRunning is doing way better than Under Armour’s #ProtectThisHouse. Probably because of the greater amount of user-generated content (UGC), which works like a charm on TikTok.

Under Armour and Nike's hashtags comparison.
Under Armour and Nike’s hashtags comparison.

10 Track the performance over time

Long-term tracking of your hashtag’s performance is crucial for understanding its lifecycle and impact over time.

This TikTok analytics can reveal patterns and trends, informing strategic decisions for future campaigns and content on TikTok. It’s about adapting and evolving with the platform’s ever-changing landscape.

Reach comparison by Brand24.
Reach comparison by Brand24.

Analyze hashtags on TikTok!


Creating TikTok hashtags effectively can be a game-changer for your TikTok marketing strategy. 

They’re crucial in boosting the visibility of your TikTok posts, engaging with a broader audience, and enhancing your brand’s presence in this dynamic social media landscape.

But, it’s essential to know if you’re on the right track. To make informed, data-driven decisions, you need to delve deep into hashtag analytics. Without tracking and analyzing the right metrics, your strategy could be hit-and-miss.

TikTok’s native analytics provide a good starting point, but they often fall short in delivering in-depth insights. 

Social media monitoring tools like Brand24 are a great help in this process, as they offer comprehensive monitoring and analysis of hashtag campaigns. Without these tools, accurately monitoring a hashtag’s performance is challenging.

TikTok campaigns often spill over to other social media platforms. Using a tool that monitors multiple sources enables you to keep tabs on your hashtag campaigns across other channels, streamline time-intensive tasks, and generate insightful reports. It makes your strategy more effective.

Plus, Brand24 not only automates the monitoring process but also tracks key metrics. It offers the added benefit of generating detailed reports, which can be invaluable when presenting campaign outcomes to bosses or clients.

Final Thoughts:

  • Look at various metrics like engagement, reach, and sentiment to get a complete picture of your hashtag performance.
  • Use advanced monitoring tools for more comprehensive insights than what TikTok’s native analytics offer.
  • Utilize tools that automate analysis, freeing up time for creative strategy planning.
  • Keep an eye on related hashtags and regularly compare current campaigns to past ones for continuous improvement.

Ready to take your TikTok hashtag strategy to the next level? Click here to try it for free!

Related articles