How to Get More Views on TikTok? +20 Hacks [2024]

TikTok is the easiest platform to stand out on. With over 1 BILLION monthly active users worldwide, the potential to reach a large audience is enormous. Whether you’re an aspiring influencer, a brand, a business, or someone who wants to share creative content, going viral on TikTok is at hand! So, how to get more views on TikTok? In this article, you will learn 21 hacks.

View count is important. TikTok’s algorithm considers it when recommending videos to other users. Getting more views will help you grow your account.

In the last month, the reach of SKIMS (Kim Kardashian’s lingerie line) on TikTok was 24,598,689 (!).

What is the relationship between reach and views?

The more views you have, the more likely your video will appear on other TikTok users’ For You Page (page on TikTok with content explicitly recommended for a given user). This means that your content has a greater reach.

Whether you’re already an active creator or just starting your TikTok journey, tips from this article will come in handy!

What counts as a view on TikTok?

A view on TikTok is as soon as the video starts playing.

It doesn’t matter how long someone watches the video – the whole video or just 2 seconds; in both situations, it is a TikTok view.

If a user watches your video again, it is counted as the next view. Also, if your video automatically loops, each loop is counted as a view.

If you watch your own video, it is not counted as a TikTok view!

21 tips and tricks to get more views on TikTok

01 Be direct and ask questions

TikTok is more casual than other social media platforms, so be yourself and talk to the audience as if they were your friends.

In your content, be direct. Talk like you are addressing a specific person.

By asking questions, you give your audience a chance to have their say. You encourage them to respond in the comments.

It is one of the methods to create engaging content.

The greater the number of comments, the greater the chance that the video will be shown to more users, leading to more views.

02 Respond to mentions

Respond and leave a like if someone mentions you, whether in their content or in a comment. Just as CeraVe does:

Let people who mention you know you care and you are active.

TikTok users can talk about you positively, negatively, or neutrally. No matter what, don’t delete negative comments; reply to them!

Use social media monitoring tools like Brand24 to track TikTok mentions (tagged and untagged), understand their sentiment, and respond as soon as possible.

Active responding leads to higher online visibility and more TikTok views!

03 Utilize keywords

Many people, especially Gen Z, use TikTok as a search engine.

They open the TikTok app, type in a question or relevant keywords, and get videos in response.

Keywords can help users discover you on TikTok!

That’s why you should utilize them in:

• What you are saying in your TikTok videos
• Video description

• Your TikTok account bio and name (do it subtly)

Also, add on-screen video captions. Here’s an example:

Do it within the TikTok app! Using other tools like CapCut cuts the reach of your content!

04 Add trending hashtags

Including TikTok hashtags in the video description is another important practice to gain views.

Using trending hashtags can especially attract users searching for content with this particular hashtag.

Therefore, include 2-3 trending hashtags (ones that have been used the most or have the highest number of views on TikTok).

Of course, also add hashtags that are more specific and related to your content!

A very important hashtag is #fyp, which stands for “For You Page.” There are currently more than 5.9 BILLION TikTok videos with this hashtag! Creators use #fyp to appear on other users’ For You Page.

You can find trending hashtags using:

• TikTok app and TikTok Creative Center
• External TikTok analytics tools

Note that TikTok Creative Center does not offer the same opportunities as the mentioned tools. Its analytics are very basic.

External tools are much more advanced; you can follow TikTok hashtags, quickly discover popular ones, and get comprehensive TikTok hashtag analytics.

05 Use trending sounds and popular music

Thanks to TikTok, songs and sounds are becoming popular around the world.

Do you often hear a particular song on TikTok?

What are you waiting for? Create a video with it!

If a song is trending, content featuring it will more likely pop up on the For You Page!

There are two other ways to discover the sounds that are worth using:

• You can check popular sounds by clicking Add Sound when adding a new video. There are various playlists, including TikTok Viral and Hot 50 for a particular country.

• You can use the TikTok Creative Center. There is a Trends tab, which includes trending music.

06 Team with influencers

Invite an influencer to collaborate with you. It can be a famous TikToker, celebrity, athlete, or micro-influencer.

This is a very easy way to reach a new audience.

The influencer’s fans will not only watch the video but also visit your profile and watch other TikTok videos. They might even start following you and buy your products.

A perfect example is Marc Jacobs’ collaboration with Nara Smith, who makes everything from scratch and is one of the trending TikTok creators.

Marc Jacobs used her uniqueness to participate authentically in the video content. Top-tier TikTok marketing!

Who should you invite to team with on TikTok?

Those users who have a high Influencer Score (influencer marketing metric describing popularity; the higher, the better).

Brand24 provides lists of ideal influencers to collaborate with; it contains Influencer Score:

07 Create a multi-part series

You can divide your idea for a TikTok video into several parts. For example, when you want to tell a long story or show a process (e.g., manufacturing a product).

People who watched the first part and if they are interested in your TikTok video will watch the second part and then the next part.

As Tareasa M. Johnson (@reesamteesa) did, she created a 52-part TikTok series titled “Who TF Did I Marry?!?” in which she describes all the lies of her ex-husband

All of the parts went viral!

Each part had millions of views – the introduction over 32 million, and the first part more than 41 million.

Don’t worry, you don’t have to do that many parts!

Leave a comment with the next video under the prior video. This makes the next part easily accessible to users.

08 Increase positive mentions

Try to increase the number of positive mentions. This has a significant impact on your reputation, especially your brand reputation.

If you are mentioned positively on this platform, people will trust you and be more likely to check out your TikTok account and watch your videos.

So, the more you are talked about on TikTok and other social media, the higher the chance of getting more TikTok views.

09 Reply to comments with a video

Another tip on how to get more views on TikTok is creating videos as a reply to comments.

Select the comment under one of your videos that is the most liked, relevant, or includes an important question, and try to respond as best you can in a new video.

The comment you are responding to will be shown in your video.

10 Use relevant emojis

Emojis attract attention. Creators often use them in the videos and descriptions to express different emotions.

They can also be used to fit into some specific aesthetic as well.

Certain types of content are associated with particular emojis, such as the clean girl aesthetic:

Do you want to stick to a certain aesthetic or express a specific emotion? Use the right emojis.

By doing that, you are more likely to reach your target audience, who will resonate with you and watch your content.

You can easily check which emojis are the best for your TikTok videos by:

• Following other creators who produce similar content and you identify with their style
• Using Emoji Analysis provided by tools like Brand24

11 Duet and stitch

Stitch and Duet are TikTok features often forgotten but are very valuable.

Stitch allows you to trim other creator’s video and record your own ending.

Duet allows you to use other creator’s video and post it side-by-side with your own video.

Pick someone’s original video, use one of these features, and add your own spin on it – additional information, a different point of view, or something funny.

It’s a simple way to get views if you don’t have an idea for content but still want to create something that people will potentially watch.

You can also Stitch or Duet to your own content. Then, you can gain more views for the original video and the newly created one:

12 Arouse emotions 

Don’t be afraid to tap into people’s emotions. This is a very effective strategy for boosting TikTok views.

If your video arouses viewers’ emotions, they are likelier to comment, like, share, and repost it! And as you know, these drives reach and views.

Did you know that you can monitor the emotions your content ignites?

You can easily do it with Brand24 and see how the emotions change over time:

13 Keep your videos short 

Short-form videos are king on TikTok, and the current average human attention span is 8.25 seconds.

TikTok is an easily accessible source of fast information and entertainment. This is what people watching TikTok expect from this social media platform!

That is why it is so popular!

So create short videos, but NOT TOO SHORT!

This short video (18 seconds long) is the most viewed on TikTok; it has 2.3 BILLION views:

There are rumors that TikTok is moving towards longer videos, but remember, TikTok is not YouTube.

A longer TikTok video is more than a minute long!

Focus on publishing shorter videos (+15 seconds) and intersperse them with longer ones (+60 seconds).

14 Post about relevant topics

All the videos you create get a small number of views? Are you stuck at 200 views?

Basically, your TikTok content sucks; it is not tailored to the preferences of your audience.

Create content that interests your target audience. It has a higher chance of becoming viral!

There are AI tools that analyze TikTok and create a list of relevant topics that you should cover in your videos:

15 Post consistently

TikTok is more about quantity than quality!

If you really want to get more TikTok views, post new videos consistently!

Especially if you have a new account, you must post very often – even 3-4 times a day.

Many TikTok creators share their results after posting consistently:

Over time, you can decrease the frequency of publishing. But only if you notice that your views on TikTok have increased.

16 Track TikTok reach

In-depth reach analysis delivers many meaningful insights, such as:

• Which videos and which formats are most popular
• At what time of day is it best to publish content
• Which hashtags attract the most views and interactions
• The number of mentions, likes, comments, and shares, which show how much your content engages your audience

These will help you increase your chances to get more views on TikTok.

Brand24’s Brand Assistant, which works like a ChatGPT (or even better), performs reach analysis:

17 Post at the best time

Try to find the best times to post on TikTok. The ideal timing depends on what hours your target audience is most active.

When they are most active, your TikTok video can gain the maximum engagement.

However, it is said that publishing after 6 p.m. your time will get you the most views. In some cases, the later, the better.

18 Track viral TikTok trends

Track what is trending on TikTok. Trends attract more attention and, as a result, more views than other types of content.

You need to stay up to date!

Start tracking what is trending now, get inspired by this, and create content that will grab the viewer’s attention!

You can manually check your For You Page every day and try to capture patterns, but would you torture yourself with this? It is very inefficient.

There are two other ways:

1. By using the TikTok Creative Center. You can browse which videos are trending now on TikTok in each country. Unfortunately, you just see what the viral content is; there is no analytics. But you can sort it by “hot”, likes, comments, shares.

2. By using an AI social media monitoring tool that identifies trends in social media, including TikTok. For example, Brand24’s self-developed ChatGPT called Brand Assistant. It can provide an overview of TikTok trends supported by data. You can also ask the Brand Assistant anything you want.

19 Create high-quality videos

As you know, the quantity of your TikTok videos is more important than the quality. But that doesn’t mean you should neglect it!

You also can’t overdo it – your TikTok content can’t be overproduced!

Just make sure the quality, including editing, is OK.

All you need is a phone and the basic editing features provided by the TikTok app.

Even big companies or brands do it in the same way as other TikTok influencers:

20 Advertise your TikTok

If you’re using TikTok, I’m sure you also have other social media platforms. So, cross–promote your TikTok content on those platforms. Especially on Instagram!

Brag about your TikTok on Instagram Stories; announce that you added a new video and link to it.

Brands can boldly show off their TikTok videos on LinkedIn:

Advertising your account everywhere is a solid way to get more views!

21 Make TikTok slideshows

Last but not least – make slideshows from your photos!

A few months ago, TikTok notified its users that slideshows would get more views than videos.

The TikTok algorithm appreciates this format. Hence, more and more users have started doing it.

It is noticeable that TikTok slideshows have been generating more engagement recently.

Moreover, making a slideshow is quicker than recording and editing videos.

Conclusion

Now you know how to get more views on TikTok!

There is no specific recipe for this. TikTok’s algorithm is still a little mystery compared to other social media platforms that are more transparent.

Many factors contribute to being successful on TikTok. Therefore, follow the above-presented tips and keep creating content.

As you strive to get more TikTok views, it’s good to support yourself not only with built-in TikTok analytics but also with data provided by external tools. They will give you valuable insights!

Key takeaways on how to get more views on TikTok:

• More content (including more videos and slideshows) means better!
• Trends on TikTok are key! Make trends, and use trending songs and hashtags.
• Keep an eye on what your audience likes the most. If it’s any specific content or video format, focus on that. Feel free to change your content strategy.
• Create quality content but quality in terms of TikTok that is, not fancy commercial spots.
• Are your videos really good, but you still don’t have many views? Take it easy, do your thing, and be patient!
• And most importantly, be yourself on TikTok!

Build a strong TikTok presence and boost your view count with Brand24 – try this powerful tool for free!