Unlock Your Potential with These Best Growth Hacking Tools: 23 Free and Paid Solutions
Have you ever felt like your business was stuck in a rut? Like no matter how hard you work, there’s no way to get it moving forward?
Well, that’s where growth hacking tools can help. Imagine each tool is like a key to unlocking its full potential. In this article, we will explore 27 of the best free and paid growth hacking tools that can supercharge your business’s progress. We will divide them into nine categories, so you can easily find the one that best fits your needs. From content optimization to social listening, each tool has a specific use case for helping you reach new heights in online success.
What even is growth hacking?
You may have heard that buzzword many times: growth hacking. It’s a term that is used to describe the process of rapidly growing businesses, usually by exploring creative and innovative ways of marketing products or services. Growth hacking focuses on getting results quickly and efficiently using low-cost customer acquisition methods such as leveraging user data, optimizing campaigns, A/B testing different strategies, and more. The goal is to maximize ROI while minimizing the resources needed to achieve it. In other words, growth hacking helps businesses grow faster with less effort than traditional marketing techniques.
Here, you will find some of my favorite free and paid growth hacking tools to help you get the most out of your digital marketing efforts. Let’s get started.
Growth hacking tools:
- Media monitoring tools
- Content scheduling tools
- Digital PR tools
- Lead generation tools
- Conversion rate optimization tools
- SEO tools
- AI tools
- Automation tools
Media monitoring tools
Media monitoring is a powerful tool for conducting market research and identifying new opportunities for growth. By monitoring news articles, social media conversations, and other online forums, you can gather data about your target market, competitors, and industry trends.
Brand24 is a social media monitoring tool that allows businesses to track and analyze their online presence. It helps you keep track of what people are saying about your brand, product, or industry across various social media platforms, blogs, forums, review, and news sites.
Rating: 4.6 – 216 reviews (G2)
Pricing: 14-day free trial. Starts from $69 per month.
- Media Monitoring
- Social and Non-social Reach
- Sentiment Analysis
- Competition Comparison
- Finding Trending Hashtags and Influencers
Favorite use case – Influencer Marketing
Brand24 can be a great tool to help you identify and engage with influencers and trending hashtags in your industry. Growth hackers, rejoice!
With Brand24, you can monitor social media platforms to find influential users who are talking about your brand or industry. You can then reach out to these users and collaborate with them to promote your products or services. Additionally, by tracking trending hashtags with Brand24, you can use them in your own social media posts to increase your reach and visibility.
Google Alerts is a free tool provided by Google that allows you to monitor the web for specific keywords or phrases.
Rating: 4.6 – 255 reviews (GetApp)
Favorite use case – Online Mentions
Google Alerts has only one function: to monitor online mentions. It might be a free tool, but make no mistake, it’s still powerful enough to monitor your brand’s digital PR. Google Alerts is designed for those who don’t want to spend all that much on monitoring and don’t need analytics tools.
Content scheduling tools
Content scheduling tools are a useful resource for growth hacking as they allow businesses to plan and publish their content in advance. By scheduling your content, you can ensure that your social media channels, blogs, and other platforms remain active and engaging, even when you’re not actively creating new content.
TweetDeck is a social media management tool that allows users to manage their Twitter accounts more efficiently. It is a web-based application that allows users to monitor and interact with multiple Twitter accounts in one place.
Rating: 4.5 – 1001 reviews (GetApp)
- Automated Publishing
- Multi-Account Management
- Post Scheduling
- Social Media Monitoring
Favorite use case – Twitter Management
One of my favorite use cases for TweetDeck is Twitter management. It allows you to keep track of multiple Twitter accounts and engage with followers more efficiently. You can easily respond to tweets and direct messages, as well as schedule tweets in advance to ensure a consistent posting schedule.
CoSchedule is an all-in-one marketing calendar and project management tool that helps businesses streamline their marketing efforts. With CoSchedule, you can create and manage your marketing calendar, collaborate with marketing team members, and automate your social media posting.
Rating: 4.4 – 66 reviews (Gartner)
Pricing: Free or $29 per month.
- Team Task Management & Collaboration
- Unlimited Marketing Projects & Content
- Unlimited Social Media Publishing
- Bulk Social Media Scheduling
Favorite use case – Marketing Calendar
One of my favorite features of CoSchedule is the marketing calendar, which allows you to plan and organize all your marketing efforts in one place. You can easily see what tasks are due when, who is responsible for them, and what the status is. And, provided you’re still scaling, the free plan will be more than enough!
Tailwind is a social media marketing tool that helps businesses streamline their efforts on Pinterest and Instagram. With Tailwind, you can schedule and publish posts, analyze performance, and discover new content to share.
Rating: 4.4 – 202 reviews (Trustpilot)
Pricing: Free or $12.99 per month.
Favorite use case – Pinterest Scheduling
Tailwind offers several features to help businesses with their Pinterest scheduling. One of the main features is the SmartSchedule tool, which helps you optimize your posting schedule based on when your audience is most active on Pinterest. This can help you increase your reach and engagement.
With Tailwind, you can also schedule your pins in advance, which can save you time and ensure that your content is consistently shared. You can create custom pin schedules, choose specific boards to post to, and add multiple pins to a single time slot.
Another useful feature of Tailwind is the ability to bulk upload pins. You can upload multiple images at once and schedule them to post at different times. This can be especially helpful if you have a lot of content to share or want to plan your posts for a longer period of time.
Digital PR tools
Digital PR tools are valuable resources for growth hacking as they help businesses to build their brand reputation and increase their online visibility. By using digital PR tools, you can reach out to journalists and bloggers, create engaging content, and build relationships with influencers in your industry.
HARO, or Help A Reporter Out, is a platform that connects journalists with sources for their stories. Journalists can post requests for information or quotes on HARO, and sources can respond with relevant information.
Rating: 4.4 – 70 reviews (G2)
HARO is worth using for its one main feature – connecting sources with relevant journalists.
Favorite use case – Link Building
HARO is great for link building because it allows businesses and individuals to provide expert insights and quotes to journalists. When a journalist includes a quote or information from a source in their article, they will more often than not include a link to that source’s website. There are some high-quality media outlets using HARO such as MSN, Tribune Publishing, Hubspot, and Business Insider.
It’s worth mentioning that there are multiple alternatives to HARO. It’s the oldest platform of its kind and it’s quite populated. Some other notable ones would be HelpAB2BWriterOut, Terkel, SourceBottle, and Qwoted.
Bouncer is an email verification tool that helps businesses ensure that their email lists are accurate and up-to-date. With Bouncer, you can easily verify email addresses to make sure they are valid and free of typos or errors.
Rating: 4.8 – 172 reviews (G2)
Pricing: Pay-as-you-go, starts from $7 for 1000 credits.
- Email Verification
- Toxicity Check
- Deliverability Kit
Favorite use case – Email Verification
Bouncer can be used by email marketers and sales teams to improve email deliverability, save time and money, and increase engagement rates. It’s most often used before sending a new email campaign, after a period of inactivity, and on an ongoing basis to ensure that the email list remains accurate and up-to-date.
Prowly is a public relations (PR) and content marketing software that helps businesses manage their media relations and create engaging content. With Prowly, you can streamline your PR processes and build better relationships with journalists, bloggers, and influencers.
Rating: 4.2 – 100 reviews (G2)
Pricing: Free trial. Starts from $293 per month.
- Media Database
- Email Distribution
- Press Release Creation
- Media Monitoring
- Story Creator
Favorite use case – PR Outreach
Prowly is the most useful for larger companies. They typically have more complex and extensive PR needs, such as managing multiple campaigns across different markets and regions. Prowly’s features, such as its media database and personalized pitching tools, can help businesses streamline their PR outreach efforts and improve their chances of success.
Second, larger businesses often have larger teams and need to collaborate on their PR activities. Prowly’s team management and collaboration features can help teams work more efficiently and effectively, ensuring that everyone is on the same page and working towards the same goals.
Finally, medium and large businesses often have more resources to invest in PR and are therefore more likely to see the value in using a platform like Prowly to manage their PR activities.
Lead generation tools
Lead generation tools are a crucial aspect of growth hacking as they enable businesses to identify and capture potential new customers who are interested in their products or services. By using lead generation tools, you can generate more leads, convert them into customers, and accelerate your growth.
FindThatLead is a lead generation tool that helps businesses and sales professionals find and verify the email addresses and other contact information of potential leads. With FindThatLead, users can search for leads based on criteria such as job title, industry, location, and company size.
Rating: 4.0 – 75 reviews (G2)
Pricing: Free trial. Starts from $49 per month.
- Lead Builder
- Integration with Customer Relationship Management (CRM)
- Marketing Automation
- Data Cleaning
- Data Segmentation
Favorite use case – Cold Outreach
Anyone who needs to find and verify email addresses for their cold outreach campaigns can make use of FindThatLead. This includes entrepreneurs, startups, and established businesses of all sizes. The tool is designed to help users save time and improve their email marketing efforts by providing accurate and verified email addresses. You can use it at any stage of your growth hacking funnel, from lead generation to conversion.
Overloop is a web-based tool designed to help businesses generate high-quality leads and grow their customer base. It’s an all-in-one lead generation platform that provides businesses with a comprehensive suite of tools to help them manage their lead generation activities from start to finish.
Rating: 4.3 – 89 reviews (G2)
Pricing: Free trial. Starts from $99 per month.
- Outbound Sales
- Cold Email Campaigns
- LinkedIn Extension
- Email Finder
- Deals & Pipelines
Favorite use case – LinkedIn Automation
Overloop is ideal for B2B businesses and sales professionals who rely on LinkedIn for their lead generation efforts. Additionally, startups, small businesses, and large enterprises that want to increase their LinkedIn presence and generate more leads might also find it useful. This tool can automate time-consuming tasks such as searching for prospective customers, sending connection requests and messages, and tracking the progress of your LinkedIn campaigns. It also helps businesses to personalize their outreach efforts and stand out in the crowded LinkedIn marketplace.
Visme is a cloud-based tool that allows users to create professional-looking and interactive visual content, such as presentations, infographics, charts, and reports. It’s a great platform for businesses, growth marketers, educators, and individuals who want to communicate complex information in an engaging and visually appealing way.
Rating: 4.5 – 626 reviews (GetApp)
Pricing: Free to use. $12.99 per month to unlock downloads.
Favorite use case – Lead Magnets
If you’re a growth hacker, you can use Visme to create lead magnets such as infographics, reports, and presentations that can help attract and engage potential customers. These lead magnets can then be used as part of your growth hacking funnel to convert visitors into leads and customers.
Conversion rate optimization tools
Conversion rate optimization (CRO) tools are essential for growth hacking as they help businesses to improve their website’s performance and increase conversions. By using CRO tools, you can identify areas where you can improve user experience, optimize your landing pages, and increase conversion rates.
Hotjar is a powerful analytics and feedback tool that helps website owners and managers understand how their visitors are interacting with their sites. With Hotjar, you can collect a wide range of customer data, such as heat maps, click maps, scroll maps, and visitor recordings. This information can be used to identify areas of your website that need improvement, as well as to optimize your site for conversions and user experience.
Rating: 4.3 – 274 reviews (G2)
Pricing: Free to use. Starts from $32 per month.
Favorite use case – Heatmaps
Hotjar’s heatmaps are a useful growth hacking tool that can help businesses of all sizes to optimize their websites for better user experiences. Website owners, designers, marketers, and product managers can benefit from Hotjar’s heatmaps to improve their website’s design, navigation, and user engagement.
For example, an e-commerce store might use Hotjar’s heatmaps to understand which parts of their product pages are being clicked the most and which parts are being ignored by website visitors. This information can help them optimize their website design and increase conversions.
GA4 (Google Analytics 4) is the latest version of Google’s web analytics platform. It is designed to provide businesses and marketers with more advanced insights into their website and app data. GA4 is built on a new measurement model that focuses on events, user engagement, and customer behavior, rather than just pageviews and sessions.
Rating: 4.5 – 5990 reviews (G2)
- AI Predictions
- Data Streams
- Conversion Tracking
- Cross-Device Customer Journey
- Even Creation
- Cross-Domain Tracking
Favorite use case – General CRO
Businesses that want to improve their overall conversion rate optimization (CRO) can benefit from using GA4. This tool is particularly useful for those who want to dive deep into the data and uncover hidden insights that can inform business growth strategies. GA4 is a versatile tool that can be used by businesses of all sizes and across industries.
GA4 is especially beneficial for growth hackers and marketers who rely on analytics growth hacking tools to optimize their websites and mobile apps for conversion. By analyzing user behavior through GA4’s advanced reporting and visualization features, growth hackers can uncover new opportunities to improve the user experience and drive conversions.
Intercom is a customer messaging platform that allows businesses to communicate with their customers through various channels, such as chat, email, and social media. It provides a centralized platform for customer support, sales, and marketing teams to manage customer interactions and engagement.
Rating: 4.4 – 2574 reviews (G2)
Pricing: Free trial. Starts from $67 per month.
- AI Chatbots
- Proactive Support
- Omnichannel Messaging
- Analytics & Reporting
Favorite use case: Chatbots
Intercom’s chatbot feature is perfect for businesses that want to streamline their customer support process. Chatbots can automatically answer common customer queries, such as “How can I reset my password?” or “What are the shipping rates?”, freeing up time for customer support staff to handle more complex inquiries. Chatbots can also be used to provide personalized product recommendations, upsells, and promotional offers, helping to drive more sales.
SEO tools are critical for growth hacking as they help businesses to optimize their website and content for search engines, increase their online visibility, and attract more organic traffic. By using SEO tools, you can improve your search engine rankings, drive more traffic to your website, and ultimately grow your business.
AlsoAsked is a free keyword research tool that helps you understand the questions that your visitors are asking. It collects data from Google and other search engines to generate a list of related questions and phrases that people are using to search for related topics. This can help you come up with content ideas, optimize your website for better search engine visibility, and better understand your audience.
Rating: 5 – 3 reviews (ProductHunt)
Pricing: 3 free searches per day. Starts from $15 per month.
- Keyword Research
- Deep Search
- CSV Export
Favorite use case: Keyword Research
AlsoAsked is an ideal keyword research tool for people who want to make sure they are creating content that is relevant to their audience. By understanding the questions that are being asked and the search intent behind them, AlsoAsked allows you to create content that is more likely to be found and more likely to be successful. It’s a great tool for businesses, marketers, and content creators who want to make sure their content is as effective as possible.
Surfer SEO is a set of tools and algorithms used to analyze and optimize websites for better search engine rankings. It uses data from various sources to analyze keyword density, content relevancy, quality of backlinks, and more to determine the best strategies for improving a website’s ranking.
Rating: 4.8 – 430 reviews (G2)
Pricing: 7-day money-back guarantee. Starts from $49 per month.
- Content Editor
- Grow Flow
- Keyword Research
- Content Audit
Favorite use case: Low Hanging Fruits
Surfer’s Grow Flow is a great tool for anyone who is looking to get the most out of their SEO efforts. It’s especially useful for those who are looking to get quick wins with minimal effort. With Grow Flow, you can easily identify low-hanging fruit opportunities and quickly implement the changes necessary to increase your rankings. It’s ideal for small businesses, startups, or anyone who doesn’t have the time or resources to invest in an extensive SEO campaign.
Semrush is an all-in-one digital marketing suite that provides tools to help businesses and digital marketers optimize their online presence. It provides comprehensive analytics and insights into keyword research, organic and paid traffic, link building, and more. With Semrush, users can track their competitors’ strategies, analyze their competitors’ keywords and content, and find new opportunities for growth.
Rating: 4.5 – 1689 reviews (G2)
Pricing: 7 day free trial. Starts from $119.95.
- Keyword Research
- On-page SEO
- Competitor Analysis
- Content Marketing
- Local SEO
- Rank Tracking
Favorite use case: Competitor Research
Semrush is a great tool for businesses and digital marketers to use for competitor research. It provides insights into what keywords your competitors are using, how they rank in the search engines, where their traffic comes from, and other important metrics. With this data, you can better understand your competition’s strategies and find new opportunities for growth.
AI tools are becoming increasingly important for growth hacking as they allow businesses to harness the power of artificial intelligence to improve their marketing strategies, increase their efficiency, and drive growth. By using AI tools, you can gain insights from vast amounts of data, automate repetitive tasks, and personalize your marketing campaigns.
ChatGPT is an AI-powered chatbot designed to generate natural, human-like conversations with users. It uses OpenAI’s GPT-3 language model and other Natural Language Processing (NLP) technologies to understand user intent and generate relevant responses in real time. ChatGPT can be used for customer service, marketing, or personal assistant applications.
Rating: 4.8 – 9 reviews (G2)
Favorite use case: Content Writing
ChatGPT can be used by anyone looking for an automated solution to help them create unique, engaging content quickly and efficiently. Content marketers, bloggers, influencers, writers, and digital agencies are just some of the people who might benefit from using ChatGPT for their content writing needs. The ability to customize the results based on user preferences makes it an ideal choice for those who want to get the most out of their time spent creating content.
Notion AI is an artificial intelligence (AI) platform that helps you summarize, structure, and action your notes. It uses natural language processing to understand the content of your notes and quickly generate summaries and action items. With Notion AI, you can create summaries in a blink of an eye, surface what’s important from research and sales calls, analyze meeting notes to generate the next steps instantly, and more.
Rating: 4.6 – 1349 reviews (G2)
Pricing: $10 per member per month.
- Summarize Existing Content
- Brainstorm Ideas
- Write a Rough Draft
- Fix Spelling and Grammar
- Translate Content
Favorite use case: Meetings
Notion AI is a great tool for meetings, as it can quickly generate summaries and action items from meeting notes. This makes it easier to follow up on tasks and keep everyone in the loop. Notion AI is especially useful for teams that have multiple members who are taking notes during meetings, as it helps to consolidate all of their ideas into one summary. Additionally, its natural language processing capabilities help to ensure accuracy when summarizing complex topics or conversations. As Notion AI is only available for users of the Notion platform, teams that already use Notion will benefit most from this feature.
Originality.ai is a plagiarism and AI content detection tool that helps users to check the originality of their content and identify potential instances of plagiarism in written material. It uses advanced algorithms to compare text documents against an extensive database of over 6 billion web pages, journal articles, books, and other sources. The tool then generates an originality score which can be used to measure the uniqueness of any given document.
Rating: 3.9 – 15 votes (ProductHunt)
Pricing: $0.01 per credit, one credit scans 100 words.
AI Content Detector
Favorite use case: AI Content Tweaking
Originality.ai can be used for AI content tweaking in order to make small changes that will help Google not detect it as AI-generated content. This could be useful for businesses or copywriters who need to create unique and original content without spending too much time on manual rewrites of existing texts.
Automation tools play a crucial role in growth hacking as they enable businesses to automate repetitive tasks, streamline their workflows, and save valuable time and resources. With the help of automation tools, you can enhance their productivity, shift your focus towards more important tasks, and accomplish your growth objectives more effectively.
Google Apps Script can be used for growth hacking because it makes it easy to automate tasks and processes that would otherwise require manual effort. This helps make marketing and customer engagement more efficient, helping companies reach a larger audience without having to invest in additional personnel or resources. Companies of any size can benefit from using Google Apps Script for growth hacking as it provides them with an easy way to automate repetitive tasks such as data extraction, email campaigns, and other common marketing activities.
API stands for application programming interface. It is a set of routines, protocols, and tools for building software applications. APIs specify how software components should interact with each other and are used when programming graphical user interface (GUI) components. They also provide developers with access to specific functions or data from an operating system, application, or other service.
APIs can be used for growth hacking to allow businesses to access data and services from other companies or existing software platforms, which can then be integrated into their own products and services. This allows companies to create unique experiences that are tailored to their customers, increase customer engagement, expand networks, and automate processes. Growth hackers also use APIs as a way to quickly experiment with their marketing strategy in order to maximize ROI.
Zapier is an online automation tool that allows users to connect different web applications, services and software in order to streamline workflows. It’s a great way for businesses to save time by automating processes like scheduling emails, updating customer information, or sending notifications. Zapier can be used to connect over 1,500 different apps and services together including popular ones such as Salesforce, Slack, Gmail and Dropbox.
Rating: 4.5 – 1049 reviews (G2)
Pricing: Free up to 100 tasks. Starts from $19.99.
Favorite use case – General Automation
Zapier can be used to automatically sync data between all the tools you use or create automated workflows that streamline processes like customer onboarding, lead generation, contact segmentation, and marketing automation. Growth hackers looking for quick wins as well as entrepreneurs and marketers who need an easy way to scale their operations will find Zapier very useful as a marketing automation platform.