Top 11 Social Media Audit Tools to Detect Valuable Insights [2024]

How are your social media profiles doing? If you don’t know, don’t worry! You can efficiently conduct an audit using some great tools. These powerful platforms will help you streamline your social media strategy by monitoring and analyzing the performance of your accounts.

This article will explore social media audit tools in depth. I will discuss their features and how they can significantly improve your social media presence.

Let’s dive in!

Top social media audit tools:

1. Brand24
2. Analisa
3. Upfluence
4. NapoleonCat
5. Hootsuite
6. HypeAuditor
7. Buffer
8. Crowdfire
9. Agorapulse
10. Iconosquare
11. Sendible

Brand24

Free 14-day trial.

Brand24 is an AI-powered social media monitoring tool that tracks mentions across Instagram, Twitter, TikTok, Facebook, LinkedIn, Reddit, YouTube, Twitch, and Quora. The tool lets you see who’s talking about your brand and what they say.

Thanks to the volume of mentions chart, you can see spikes in the conversation around your brand, which may correlate with specific social media campaigns, events, or issues.

Brand24 analyzes the sentiment of the mentions. So you can easily understand whether the conversation about your brand is positive, negative, or neutral.

What’s interesting, the tool provides AI reports that present you with insights, trends, and recommendations. Also, it detects the Presence and Reputation scores of your brand.

Furthermore, you can set up a competitor monitoring project to detect which source delivers the most mentions, which influencers talk about their brand, and many other insights.

Key features:

• Social Media Monitoring
• Sentiment Analysis
• Influencer Discovery
• Hashtag Tracking
• Trending Hashtags
• Reporting

Analisa

Analisa.io is a social media analytics tool focusing primarily on Instagram, TikTok, and Twitter. The tool audit and analyze public social media accounts.

Analisa will help you detect many useful social media metrics, such as average engagement, total video views, hashtags most used, and posting activity.

The tool is particularly useful for influencer marketing campaigns, as it helps measure and analyze influencer performance, engagement rates, audience demographics, and campaign effectiveness.

The platform also offers hashtag tracking and analysis, which can help you optimize your content strategy. Also, Analisa provides detailed yet easy-to-understand reports that you can share with your team or clients.

Key features:

• Profile Analysis
• Campaign Reporting
• Influencer Discovery
• Hashtag Tracking

Upfluence free plugin

The Upfluence Free Chrome Plugin is a useful tool for conducting social media audits. It allows you to check the details of Instagram, Twitter, Pinterest, TikTok, YouTube, and Twitch accounts.

Using the extension, you can quickly check the demographic information about the engaged audience and find out the average engagement and post frequency of any profile.

Key features:

• Profile Analysis
• Audience Analysis
• Engagement Metrics

NapoleonCat

NapoleonCat is a comprehensive social media audit tool. It offers a wide range of features to manage, analyze, and report on social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

With NapoleonCat, you can track engagement rates, reach, hashtags, follower growth, and demographics of your profiles.

The tool allows you to benchmark your performance against your competitors, giving you valuable insights into their strategies and how they resonate with their target audience.

NapoleonCat also offers social media management features, including publishing and scheduling posts.

Key features:

• Social Media Analytics
• Competitor Analysis
• Social Media Publishing
• Reporting

Hootsuite

Hootsuite is a comprehensive social media management tool that you can use for social media auditing. The tool supports a range of social media platforms, including Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, and YouTube.

Hootsuite offers robust analytics that lets you track various metrics, including engagement, reach, impressions, and follower growth.

Also, you can schedule and publish posts to multiple social media accounts from one dashboard.

What’s interesting, Hootsuite provides customizable reports that make it easy to share your social media performance with your team or clients.

Key features:

• Social Media Audit
• Content Scheduling and Publishing
• Reporting

HypeAuditor

HypeAuditor is a tool used to audit social accounts, focusing on influencer analytics and detecting fraud. It is designed to provide detailed insights into influencers on various platforms, such as Instagram, Twitter, Twitch, YouTube, and TikTok.

It comprehensively analyzes influencers’ audience demographics, engagement rates, and other important metrics.

Plus, it can identify fake followers and artificial engagement, ensuring you work with genuine influencers.

With HypeAuditor, you’ll also be able to keep tabs on your influencer marketing campaigns’ effectiveness.

Key features:

• Influencer Audit
• Influencer Campaign Tracking
• Fake Followers Detection

Buffer

Buffer is primarily known as a social media management tool rather than a comprehensive social media audit tool.

It’s designed to help businesses schedule, publish, and manage posts across various social media channels like Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest.

But Buffer does offer some analytic features. It will help you track your profiles’ performance and create reports.

The tool tracks engagement metrics, compares paid and organic results, and measures stories, individual posts, and hashtags.

However, comprehensive social media audit tools might provide additional features, such as in-depth competitor analysis, content auditing, sentiment analysis, etc., that aren’t the primary focus of Buffer.

Key features:

• Account Analytics
• Stories and Post Analytics
• Audience Demographics

Crowdfire

Crowdfire is primarily a social media management tool that allows you to curate content, schedule and publish posts.

This tool helps manage social media profiles and connect with audiences on Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Unfortunately, it does not support TikTok.

Crowdfire does offer some analytics features, including tracking the performance of your posts, providing data on your followers, and competitor analysis.

However, compared to other tools, Crowdfire may not offer as in-depth an analysis. Its major drawback is the lack of Twitter analytics.

Key features:

• Content Curation
• Post Scheduling
• Social Media Analytics (Except Twitter and TikTok)
• Competitor Analysis

Agorapulse

Agorapulse is a tool that offers a range of features to help businesses manage their social media activity and measure their performance.

The tool supports Facebook, Instagram, LinkedIn, YouTube, and TikTok. You can use it during a social media audit process.

Agorapulse offers reporting and analytics features that provide insights into your social media performance.

You can track engagement, audience growth, content performance, and more metrics. It also provides competitor analysis and automated report generation.

Key features:

• Content Scheduling and Publishing
• Social Media Monitoring
• Reporting and Analytics

Iconosquare

With Iconosquare, you can audit Instagram, Facebook, Twitter, LinkedIn, and TikTok profiles.

The tool provides comprehensive analytics on various performance metrics, including engagement rate, follower growth, best posting times, and more. Users can create custom reports based on the social media metrics they care about most.

In addition to regular post analytics, Iconosquare offers in-depth analytics for Instagram Stories. It will also help you to analyze promoted Instagram posts.

Iconosquare allows you to add competitor profiles to your dashboard and track their key metrics. The tool also offers social listening feature, but only for Facebook and Instagram.

Key features:

• Account Analytics
• Post Scheduling and Publishing
• Competitor Benchmarking
• Customized Reports

Sendible

Sendible aims to deliver social media insights to check what’s working for your target audience. It does provide features that can be valuable during a social media audit.

The tool supports many social networks, such as Instagram, Facebook, TikTok, Twitter, LinkedIn, Google My Business, YouTube, and WordPress.

With Sendible, you can generate reports to discover insights into performance metrics such as engagement and audience growth of any brand.

In addition, this tool helps you find the best times to post, your most active followers, and your highest-performing posts. Similarly to other mentioned tools, Sendible allows you to plan and schedule content across multiple social media platforms.

Key features:

• Analytics and Reporting
• Post Scheduling and Publishing
• Sourcing content

How to choose a social media audit tool?

When choosing a social media audit tool, you’ll want to ensure that it has the following key features:

1. Platform Coverage: Make sure the tool supports all the social media platforms that your business uses. Some tools may only support major platforms like Facebook, Instagram, and Twitter, while others might also cover LinkedIn, Pinterest, TikTok, and more.
2. Comprehensive Analytics: The tool should provide a wide range of analytics, including engagement rates, social media reach, impressions, clicks, likes, shares, comments, follower growth, the share of voice, etc. Some tools even offer sentiment analysis to understand how your audience perceives your brand.
3. Competitor Comparison: The ability to compare your social media performance with that of your competitors is a valuable feature. It can provide insights into what they’re doing well, and where you can improve.
4. Content Analysis: Look for a tool that helps analyze the performance of your content. This includes identifying which types of posts generate the most engagement, the best times to post, and the most effective hashtags or keywords.
5. Reporting: An essential feature is the ability to generate reports that are easy to understand and share with your team or clients. Ideally, if tool offers not only data but also insights and recommendations.
6. User-Friendly Interface: A tool with a clean, intuitive interface will be much easier to use and will save you time in the long run.
7. Scheduling and Publishing Features: Some audit tools also offer the ability to schedule and publish posts across various platforms, which can be a significant advantage.
8. Alerts and Notifications: The ability to set up alerts for specific events or metrics can help you react more quickly to changes in your social media presence and performance.
9. Integration: Check if the tool integrates well with other software that you use in your business, such as CRM systems, email marketing software, etc.
10. Customer Support: Good customer service is essential, especially if you run into any issues or need help understanding certain features or reports.

Remember, the best tool for you depends on your specific business needs and budget, so make sure to identify those first before choosing a tool.

Conclusion

And there you have it, great tools that will help you audit social media profiles. What’s great you can use them to audit your competitors and check what’s works for them.

Some of the mentioned tools, like Analisa and Upfluence, provide free access to some audit data. But to conduct an in-depth audit, you need to use advanced monitoring and analytics tools.

For example, social media monitoring tools will help you detect how many mentions your brand gain On Instagram, TikTok, and other platforms. Start a 14-day free trial now!