X (Twitter) Analytics Tools: The 10 Best to Try in October 2025

American Eagle’s campaign with Sydney Sweeney shows just how important advanced Twitter analytics are. The viral jeans ad drove 541 mentions and nearly 9M impressions on X. The buzz helped push the company’s stock up 38%, adding over a billion in value. But it wasn’t all glitter, the campaign also sparked 1.5K negative mentions and heated controversy. That’s why using X (Twitter) analytics tools is crucial: they let you track performance, monitor sentiment, and adjust in real-time.

What software do you use? Here’s a list of the best X (Twitter) analytics tools to power your business.

Quick Summary:

1. Are X (Twitter) analytics tools necessary for businesses?
Yes, they’re crucial for tracking performance, monitoring sentiment, and making real-time adjustments.

2. Is X’s native analytics enough?
It depends on your needs. X Premium offers basic metrics (audience demographics, content performance, account overview), but for comprehensive brand monitoring, competitor analysis, or sentiment tracking, third-party tools provide much more robust capabilities.

3. What metrics do these tools track?
The best Twitter analytics tools track engagement (likes, comments, retweets), reach (potential audience exposure), sentiment (positive/negative mentions), hashtag performance, and audience demographics.

Top X (Twitter) analytics tools [updated in October 2025]

Below, you can find a list of the top Twitter analytics tools.

How was it created?

I did deep research on popular review platforms such as G2 and Capterra, checked AI overviews, and analyzed what people on Reddit say.

Based on that information, I created the list below to make the process of finding the right tool for you as easy as possible.

You might find a combination of analytics tools the most useful, so feel free to combine two or more Twitter analytics tools to gather the most helpful data. 

01 Brand24

Brand24 is a social listening tool that offers robust Twitter analytics.

One of the strongest features of analytics is the ability to measure hashtag performance.

It means you can stay up-to-date with interesting conversations and communities, as well as accurately assess the reach of your Twitter marketing campaigns and track engagement.

Moreover, in the Analysis tab, you can find information about the:

• A total number of results from X;
• A tweet count containing a specific keyword or hashtag
• Estimated X reach;
• Social media interactions, shares, and likes
• The number of positive and negative mentions.

By analyzing the combined data, Brand24 will calculate the influence score to help you find the most suitable Twitter influencer for your next Twitter influencer marketing campaign.

The tool will also generate a list of trending hashtags you can use to boost your reach even further.

Who is it best for?

Best for any business interested in strong hashtags analytics and Twitter reach key metrics, and who would like to identify the best influencers for a successful Twitter marketing campaign.

02 X Premium

Native X (Twitter) Analytics is a tool for anyone who looks for insights about their performance and target group on X.

It’s a great option at the beginning of your digital adventure.

It offers a bunch of great social analytics metrics that will help you step up your X game, such as:

• Audience analytics (age, active times, location, gender, device they use)
• Content analytics (likes, impressions, reach, replies)
• Account overview (engagement rate, followers, impressions)

Unfortunately, native Twitter Analytics doesn’t present any data beyond your own profile.

Who is it best for?

Best for beginners who focus on their X performance and don’t run campaigns on other platforms.

03 Sprout Social

No listing of social listening tools will be complete without Sprout Social! It’s one of the most popular social media marketing tools available.

Sprout Social offers robust reports and insights that you could easily present to the C-suite.

This Twitter analytics platform will help you:

• Determine top-performing posts,
• Find the subjects most often mentioned in connection with your brand,
• Discover new topics for discussion to spark engagement on your Twitter account.

Plus, its big advantage is that it collects historical data for your social media account.

From all the features, scheduling is one of the most important.

A shared publishing calendar gives you a clear overview of your marketing efforts. You have all the data in one place.

And, the tool allows you to prepare competitors’ reports.

Who is it best for?

Best for a company that needs to deliver reports to its C-class management and is looking for a robust social media management platform.

Check also: Sprout Social alternatives

04 Tweet Binder (by Audiense)

Tweet Binder, apart from X analytics, offers services dedicated to events, for example, creating a social media wall with a full moderation suite.

Moreover, you can get access to Twitter’s historical data and hashtag monitoring.

It also identifies influencer accounts that will best suit your influencer marketing campaign.

If you want to give Tweet Binder a spin, you can create a free report based on hashtags, @mentions, or keywords.

It’s an excellent way for beginner marketing managers to see how Twitter can help them with effective Twitter marketing!

Who is it best for?

Businesses that need real-time hashtag monitoring and are preparing an event where they need a social media wall.

05 Keyhole

If you need to track tweets in real time, Keyhole is the tool to use. Of course, that’s not the only useful feature of this Twitter analytics tool. With the information provided in its dashboards, you can also:

• Monitor your brand performance across different social media platforms,
• Conduct market research,
• Monitor the social media messages during events,
• Monitor the results of your campaigns,
• Find the influencers you’d like to engage.

A unique Keyhole feature is the Keyhole Premium Support. A dedicated professional (for an additional fee) will help you track your hashtags or perform market research. 

Who is it best for?

Best for businesses in need of real-time hashtag tracking. 

06 Hootsuite

No social media analytics tools listicle is complete without Hootsuite!

The industry giant is mainly a solution for teams collaborating on campaigns across different social channels. 

Hootsuite is a full-stack analytics tool and more! It allows you to:

• Schedule your posts in advance,
• Monitor the performance of the content,
• Discover new content to repost,
• Organize your content in a shared content library,
• Get an overview of your key engagement metrics,
• Create reports. 

And that’s just the tip of the iceberg!

You can manage your team’s performance and protect your accounts against fraud. 

Who is it best for?

Best for teams who want an all-encompassing tool and work on multiple projects at the same time. 

07 SocialPilot

This Twitter analytics tool provides users with valuable insights into their Twitter activity, including detailed information on who is talking about them, what they’re saying, and how often they’re saying it.

With this information, businesses can adjust their social media strategy to engage with Twitter users better.

In addition, SocialPilot also offers a suite of other features designed to help businesses grow their Twitter following and track their success.

The most interesting features:

• Publish and schedule Twitter posts,
• Twitter analytics reports,
• Tracking popular hashtags and influencers.

08 Twitonomy

What’s great about Twitonomy is the ease of use. All you have to do is to sign in with your Twitter account, and voila! The world of Twitter analytics is your oyster.

Twitonomy will show a broad set of data, including:

• Twitter lists your part of
• Your most popular tweets
• Engagement metrics
• The best day and time to post

One of the most important features of Twitonomy is the comparison of two Twitter accounts. You can easily track your competitors’ accounts.

Moreover, you can track Twitter performance based on predefined keywords and perform an in-depth analysis of any Twitter account. 

Who is it best for?

Best for a small brand that needs Twitter analytics data of more than one account. 

09 Followerwonk

Followerwonk analyses your Twitter audience. The Twitter analytics tool will provide you with lifestyle information, for example: 

• Who are your followers?
• Where are they located?
• When do they tweet?

What I find particularly interesting is the “search bios” feature. It allows you to find precisely the users you’d like to target, be it your next influencer for a marketing campaign or another kind of outreach. 

You can compare your profile against your competitors and count the gained/lost followers. The tool even provides a detailed graph of the difference in follower numbers. 

Who is it best for?

Best for agencies and businesses who want to know how their audience. 

10 Fedica (previously Tweepsmap)

Fedica provides valuable insights into Twitter usage and engagement.

By tracking Twitter account growth, followers, and tweets, Fedica helps users to identify areas of improvement and optimize their Twitter strategies.

In addition, the tool provides detailed mapping and analysis of Twitter followers, helping to understand their audience better and target their content accordingly.

The tool allows to:

• Publish Twitter posts,
• Analyze the community,
• Analyze influencers,
• Analyze keywords and hashtags.

What do Twitter analytics tools tell you?

A well-chosen social media analytics tool will give you exactly the data you need to meet your desired business outcome.

What type of analytics solution you choose depends on the goal you want to achieve. The Twitter analytics tools will provide the data for how you should do it.

Twitter monitoring data will give you an opportunity to track Twitter basic metrics, such as:

• The engagement metrics of your tweets (a robust social media analytics tool should calculate the number of likes, comments, and retweets),
• The social media reach of your tweets (a number showing how many people could have come in contact with your brand),
• Tweets mentioning your brand with the @ handle.

Analyze the important Twitter metrics that will help you grow your brand awareness:

• Find the most active public profiles talking about your brand or product and use their influence to your advantage,
• Grow your business by incorporating a brand awareness strategy into your Twitter.

Twitter analytics platforms will help you manage the Twitter content marketing strategy:

• Find Twitter trending hashtags within your business niche and adjust your content accordingly,
• See what engages Twitter followers the most to develop content your audience wants to see,
• Always reply when someone is talking about your brand, product, or service.

FAQ

What is the best Twitter analytics tool?

There’s no one answer to that question. You have to choose a Twitter analytics tool that will provide you with the right insights and help you grow your social media strategy.

Ensure the tool provides real-time insights, includes advanced analytics (such as sentiment analysis), and displays crucial X (Twitter) engagement metrics.

• For comprehensive social media management, Sprout Social and Hootsuite offer robust solutions.
• For reporting, real-time monitoring and sentiment analysis, Brand24 provides excellent capabilities.
• Small businesses with budget constraints might prefer SocialPilot or Twitonomy
• Enterprise users often require the advanced features of Sprout Social or Keyhole.

How do I access Twitter analytics?

For Twitter’s native analytics:

Log in to your account > Click on “More” in the left sidebar > Select “Analytics” (Premium users)

or

Use Twitter’s mobile app and tap your profile picture > Select “Analytics.” For third-party tools like Brand24, you’ll need to connect your Twitter account through their platform after signing up.

Does Twitter analytics still exist in 2025?

Yes, though it has evolved significantly since Twitter’s rebranding to X. Basic analytics are available to Premium subscribers, while the free tier offers limited metrics. The X (Twitter) analytics dashboard has been redesigned with new engagement and reach metrics, but the core functionality remains the same and doesn’t provide advanced analytics.

How often should I check my Twitter analytics?

For active accounts, weekly analysis is recommended for tracking performance and making timely adjustments. Monthly deep dives help identify engagement trends and plan strategy updates. After campaigns, immediate analysis helps measure success against goals.