Sprout Social alternatives: Brand24

Anna Rudewicz
January 28, 2021 ・ 7 min read

All-in-one social media management tools, such as Sprout Social, often offer additional features that can serve for social listening or social media analytics. If you are in need of a social media monitoring tool, it’s better to switch to a solution that specializes in social listening. If you are looking for Sprout Social alternatives, let’s find out if Brand24 is the good one.

sprout social alternative

In this article, we will focus on Sprout Social’s social listening possibilities and comparing them to the capabilities of a dedicated media monitoring tool – Brand24. We will investigate which solution performs better when it comes to social listening and find out if Brand24 is a good alternative to Sprout Social.

Sprout Social’s Listening feature starts at $999 dollars per month. If you don’t have that much budget to spend on social media monitoring, you may be interested in finding an alternative that is 10 times cheaper.

Here is a little agenda of what we will be looking into in this article: 

Sprout Social alternatives: Brand24. Overview

Sprout Social is an all-in-one social media management platform that claims to meet four needs of its clients, such as Social Management, Customer Care, Data and Intelligence, Employee Advocacy. 

Sprout Social Website

These use cases don’t say a lot about the solution, but we can already assume that Sprout Social is a multifunctional platform that can be used for various purposes. 

Depending on your needs, Sprout Social offers four products and can be used for four purposes: 

  1. Engagement
  2. Publishing and Scheduling
  3. Analytics 
  4. Listening 

Sprout Social without a doubt is an all-in-one tool, that mostly serves for social media management. It offers Analytical and Listening features as well, but they are additional and if you want to use Sprout Social for social listening, you must pay extra money for it. 

The Listening feature starts at $999 dollars per month. It is kind of expensive in my biased opinion, isn’t in?

That is why, in this article, I would like to focus on the Listening part of Sprout Social. We will try to find alternatives to Sprout Social, which as a listening tool can be sustained with other solutions that are more affordable, offer more features, or are more advanced.

Let’s find out then Brand24 is a good alternative to Sprout Social.

Brand24 is a media monitoring software that offers both social listening, analytics, and reporting features. It can be used by many types of specialists and business owners for various purposes.

Brand24 Website

Brand24 is suitable for companies of all sizes, as it is affordable but offers many valuable data. It is a robust tool that is considered effective and user-friendly. 

Brand24 has various purposes such as:

  • Finding online conversations about your company;
  • Protecting online reputation;
  • Preventing a PR crisis;
  • Improving customer satisfaction and customer relations;
  • Measuring your marketing / PR effort;
  • Finding brand ambassadors and influencers;
  • Campaign monitoring;
  • Monitoring competitors and researching the market;
  • Discovering customer insights;
  • Monitoring and managing your Facebook and Instagram profiles.

Brand24 can be beneficial for many professionals such as Social Media Managers, PR experts, Marketers.

Most importantly, it is a dedicated social listening tool that focuses mostly on this purpose. Brand24 provides clients with the most valuable data and insights. It is constantly developing new features and metrics, while still sustaining a reasonable price.

Try an affordable social listening tool

Sprout Social alternatives: Brand24. Features

In this part of the comparison, I would like to focus on features that serve for social listening in both tools.

Monitored Platforms

Sprout Social monitors Web and social media sources such as Twitter, Tumblr, Youtube, Reddit and it allows for Instagram and Facebook monitoring compliant with terms and guidelines of these platforms.

Sprout Social Monitored Platforms

Brand24 monitors multiple online sources such as:

  • Social media – Twitter, Youtube, Facebook, Instagram, Reddit, TikTok, Twitch;
  • Blogs;
  • Podcasts;
  • Forums;
  • Newsletters;
  • Review sites;
  • News sites;
  • Websites.
Brand24 Dashboard

Sentiment Analysis

Both Sprout Social and Brand24 analyze the sentiment.

Brand24 measures the sentiment for each collected mention.

Brand24 Mentions

Sprout Social measures the sentiment for each topic.

Check sentiment around your business

Hashtag Tracking

Both Brand24 and Sprout Social allow you to track hashtags, including Instagram hashtags.

Brand24 shows the list of Trending hashtags that you can use to reach a new audience.

Brand24 Hashtags

Sprout Social shows you Related keywords and hashtags.

Influencer Marketing

Sprout Social offers a Profile Overview table, which shows metrics for specific profiles, including their followers, volume, and impressions.

Sprout Social Profile Overview

Brand24 offers a dedicated metric called Influence Score, that shows you how influential are public profiles that mention your company or certain topics.

This feature helps you identify influencers connected with your niche and find people that are worth collaborating with.


Both Brand24 and Sprout Social allow you to monitor your competitors online.

Brand24 offers an additional, Competitors tab, where you can compare two or more projects to see how your company is performing against other companies in your niche.


Sprout Social measures many metrics and they are divided into 5 categories: Performance, Conversation, Demographics, Themes, Messages.


  • Volume
  • Impressions
  • Engagement
  • Sentiment
Sprout Social Performance


  • Word cloud
  • Related keywords and hashtags
Sprout Social Demographics


  • Age and Gender
  • Device
  • Profile Overview
  • Locations

Brand24 can be used for various purposes, and that’s why there are many metrics that help to give you a better understanding of how your company or monitored topic is performing. Brand24’s analytics is powerful as well.

In the Mentions tab:

  • The volume of conversations – Social media reach, Non-social reach;
  • Sentiment Analysis;
  • Influence Score;
  • Interactions and Engagement.
Brand24 Mentions

In the Analysis tab:

  • Presence Score;
  • AVE – Advertising Value Equivalent, which estimates the value of collected articles and mentions;
  • Trending hashtags;
  • Most influential profiles;
  • Word cloud.
Brand24 Analysis Tab

As far as features are concerned – Brand24 seems like a good alternative to Sprout Social. Both tools are smiliar and offer most of the same functions.

Check out the best Sprout Social alternative

Sprout Social obviously offers even more features that are connected to social media management – publishing, scheduling. But we are looking into Listening features in this article.

Sprout Social alternatives: Brand24. Pricing

Sprout Social offers a very convenient, 30-day free trial that surely gives you the possibility to test it very well. The trial does not require a credit card from you which also is a plus. 

The trial does not include Listening feature, but you can request a demo to see its possibilities.

After the trial, Sprout Social can offer you 3 pricing plans. 

  1. Standard $99 / mo 
  2. Professional $149 / mo
  3. Advanced $249 / mo 

Sprout Social’s Listening feature starts at $999 / mo.

These plans obviously differ as far as features and functions are concerned. 

Sprout Social Pricing

However, if you want to use Sprout Social as a social listening solution, the cost of the tool will be increased. Listening is an add-on feature that is not included in any of the three pricing plans.  

Brand24 also offers three pricing plans that you can choose from depending on your financial resources and needs. The tool is affordable and cheaper than Sprout Social, which makes it more accessible also for smaller businesses.

  1. Personal Plus $49 / mo
  2. Professional Premium $99 / mo
  3. Professional Max $149 / mo 
Brand24 Pricing

Brand24 offers a free trial as well, it lasts 14 days and there is no credit card required as well. 

Start your free trial

Sprout Social alternatives: Brand24. Reviews

Both Brand24 and Sprout Social both have been recognized as G2’s 2021 Leaders.

Sprout Social has loads of reviews that are available online and I must say – they are pretty great! Most of the opinions speak about social media management only, there is not much information on how social listening is performing as far as Sprout Social is concerned. It is definitely expensive though, and that’s one of the drawbacks that clients spotted.

Sprout Social Review

“We would like to try their Listening tool to seek out conversations in our industry, however, it is incredibly expensive so we have not made that leap yet”

The good news is that Brand24 – an alternative to Sprout Social, has great opinions as well. There are positive feedbacks that consider managing social media, monitoring the company’s online presence and social listening. Brand24 is also considered an advanced solution, and definitely, its affordability is huge plus spotted by opinion formers.

Brand24 Reviews

Sprout Social alternatives: Brand24. Summary

After the in depth comparison, I need to say that I think it is possible to find alternatives to Sprout Social, if you are looking for one.

Sprout Social is a powerful tool as far as social media management is concerned. It’s Listening feature is kind of expensive in my biased opinion, but it surely provides clients with valuable data and insights.

On the other hand, Brand24 is a dedicated social media monitoring solution that offers almost identical possibilities when it comes to social listening at a much lower price.

In my biased opinion, Brand24 is a good alternative to Sprout Social’s Listening feature. Obviously, each tool has its pros and cons so it’s important to do your research. Fortunately, you can test both tools for free to see which one meets your expecatations.