The 11 Best YouTube Analytics Tools for 2025

On a daily basis, people watch around 5 billion videos on YouTube. Therefore, it’s really hard to stand out. If you want your YouTube content to go viral, you need a dedicated YouTube analytics tool to support your efforts. Thanks to this kind of software, you can gain valuable insights and use them to improve your YouTube performance.

YouTube analytics tools can greatly help you by providing audience insights and shaping the path you should follow to improve your channel performance. This way, you will make well-informed decisions, which will help you succeed on YouTube.

What are YouTube analytics tools?

YouTube analytics tools are software that enables you to monitor and gain insights about your YouTube performance.

They offer data about your overall channel performance and more specific ones – about particular videos, audience demographics, and more.

YouTube analytics tools can include various metrics like views, comments, clicks, skips, watch time, audience demographics, engagement rates, and more.

11 Best YouTube Analytics Tools

I prepared a rank of both paid and free YouTube analytics tools, so I hope everybody will find something for their needs and pocket.

The list is based on Reddit user’s thoughts, G2 and Capterra rankings, and my personal experience.

Are you ready to gain more views and subscribers on your YouTube channel?

So, without further ado – see the best YouTube analytics tools that can help you achieve that:

01 Brand24

Brand24 is a social media monitoring tool that also offers YouTube analytics. The focus of this tool is monitoring mentions about your channel name (or any other keyword) and track how it performs.

Here are the key features of this tool:

• AI Insights and analysis
• Sentiment Analysis
• Mentions monitoring
• Presence Score 
• Social media engagement
• Trending hashtags
• Defining top public profiles

You only need to choose a word or phrase you want to monitor. This can be your YouTube channel, industry, or product name. In just a few seconds, you’ll get the first results, including your keyword.

If you are interested only in results from YouTube, you can choose the platform icon on the right-hand side of the panel.

With Brand24 you can get many valuable insights directly from your audience.

It’s a perfect tool to understand how people perceive your channel and ideas to improve it.

This information can be super helpful when planning your YouTube strategy or the next steps in your video marketing.

Here’s what a YouTube mention looks like in the dashboard:

Every mention has a sentiment score assigned to it.

Brand24 uses AI to tag each mention as

• Positive 🟢
• Neutral ⚪️
• Negative 🔴

This way, you can filter the mentions by sentiment and quickly gain insights.

That’s also very useful for online reputation management, as you can identify and address negative mentions quickly.

With Brand24, you can detect a PR crisis at its early stage and successfully prevent it. Presence Score chart for SheinShein Trending hashtags

And my personal favorite feature – is AI Brand Assistant.

It’s a mix of ChatGPT knowledge and your project data in a simple chatbot tool.

You can ask it for insights like:

• Who are the most popular YouTube channels mentioning [brand]?
• What was [brand] YouTube performance over the last 30 days?
• What channels should I consider for [brand]’s influencer marketing campaign?
• And much more!

⭐️ Overall verdict:

Brand24 is the right YouTube analytics tool for big and enterprise companies that need analysis but don’t want to waste time doing it manually. It offers comprehensive AI analysis and includes many sources behind YouTube.

💪 Strengths:

1. AI features – Make the analysis and gaining insights easier and faster.
2. Reports generation – You can get personalized reports about your performance within seconds.
3. Influencer identification – It’s easy to find relevant people for potential collabs.

👎 What could be better:

The main drawback is that the tool can only access up to 30 days of historical data.

02 YouTube Analytics (YouTube Studio)

It’s a free option offered internally in YouTube’s app.

I think it’s the best option to monitor your performance just on your channel. It offers a really detailed analysis, but is limited to the things that happen on your profile.

Youtube Studio Analytics offers insights into key metrics like:

• Your watch time
• Your audience demographics
• Your subscriber’s growth
• Performance of your specific video
• Unique viewers

Anyone with a YouTube channel has access to this dashboard.

⭐️ Overall verdict:

YouTube Studio is a tool to consider for solo creators and small businesses. Since it’s built right into YouTube, it’s super easy to use and gives you a clear picture of your overall and specific YouTube video performance.

💪 Strengths:

1. Free – it’s available to all creators without extra costs.
2. In-depth YouTube video performance – You can see how each video performs in terms of views, retention, CTR, and more. Plus, you can easily analyze multiple videos.
3. Audience analysis – includes detailed demographic data and behavior analysis.

👎 What could be better:

• It only covers activity on your own channel – you can’t track untagged mentions or brand presence on other social media platforms.
• No sentiment analysis – you won’t know how people feel about your content unless they leave clear feedback in comments.

03 Sprout Social

Sprout Social is a versatile social media tool that includes YouTube analytics.

It has the YouTube Videos Report, which gives you a detailed breakdown of how each of your videos is performing, including key metrics like views, estimated watch time, average view duration, and engagement.

Many users say that the grid view is what makes this tool so cool. 

It lets you easily scan through multiple videos and compare thumbnails and video titles. This feature enables you to quickly spot which ones are catching your attention (and which might need some work).

⭐️ Overall verdict:

Sprout Social is a great choice for companies that need a tool to manage also other social platforms and want to have it in one place. It gives you a clean, visual way to understand how your content is doing.

💪 Strengths:

• User-friendliness – especially with the grid view for comparing video thumbnails.
• Sortable metrics – to quickly spot top or underperforming content.
• Other platforms analysis – keeps everything in one place.

👎 What could be better:

• Limited competitor analysis – some users lack more detailed competitor analysis.
• Costs – the pricing for Sprout Social’s advanced analytics features is considered high.

04 TubeBuddy

TubeBuddy is a tool that integrates directly into YouTube and helps you rank higher in the search results.

It provides you with optimization help, statistics review, and content scheduling.

Thanks to the search insights that TubeBuddy offers, you can boost your YouTube performance, reach new audiences, and get more engagement with your content.

Here are the key features:

• Channelytics
• Auto translate
• SEO analysis
• Opportunity finder
• Multiple channels management
• Performance comparison
• Competitor update alerts

⭐️ Overall verdict:

TubeBuddy is your go-to if you want to focus on YouTube SEO. It shows you which keywords to target, reveals what’s working for your competitors, and makes your videos more discoverable in search results.

💪 Strengths:

• YouTube integration – makes it super convenient to use while uploading or managing content.
• SEO tools help optimize your channel and discover your videos.

👎 What could be better:

• Focused on optimization, not in-depth analytics – you won’t get advanced audience analysis or sentiment tracking.
• The interface can feel a bit overwhelming – especially with all the options available in the browser extension.

05 Tubular Intelligence

Tubular Intelligence is a powerful social media analytics tool that includes YouTube analysis.

It’s designed to help users maximize the performance and engagement of their content across various platforms.

It provides detailed insights into a user’s video performance, audience size, and overall engagement.

The data provided by Tubular Intelligence can be used to track the success of individual videos – or to compare the performance of competitions in aggregate.

The tool’s key features are:

• Influencer identification
• Creating content strategy
• Audience analysis
• Watch time analysis

⭐️ Overall verdict:

Tubular Intelligence is a great tool for serious video marketers, brands, and media companies that want deep insights into YouTube performance. It goes beyond your own channel, giving you a better view of what’s trending, what your audience is watching, and how your content performs.

💪 Strengths:

• Audience insights (also beyond your channel) – great for understanding trends, competitors, and viewer behavior across YouTube.
• Customizable reports – you can personalize the metrics to fit your specific needs.

👎 What could be better:

• There’s a learning curve if you’re new to media analytics; the dashboard can be complicated.

06 Unbox Social

Unbox Social is a YouTube analytics tool that allows users to monitor their channel’s performance.

It includes insights into the performance of YouTube videos, keywords, and tags. This helps them understand what works best for their audience and optimize their content accordingly.

With Unbox Social, you get several social media analytics possibilities. The tool also monitors activity from Instagram, Facebook, and Twitter.

Here are some of the tool’s features you may be interested in:

• Interaction reports
• Demographic and gender information of the audience
• Watch time reports
• Average view duration
• Engagement rate
• Various social media platforms’ management

⭐️ Overall verdict:
Unbox Social focuses more on streamlined reporting and cross-platform analysis than detailed content optimization, so it’s especially useful if you’re juggling multiple accounts and need to keep things simple and consistent.

💪 Strengths:

• Multi-platform support – makes it convenient to manage YouTube and other social channels.

👎 What could be better:

• Limited competitive insights – less helpful if you want to benchmark your channel against others.

07 ChannelMeter

ChannelMeter is a comprehensive and user-friendly YouTube analytics tool specifically designed to find and manage collabs with content creators.

It also offers some basic analytics.

Among its key features, there are:

• YouTube channel analytics
• Competitor tracking
• Payout automatization
• Video views statistics
• Various social media platforms in-depth analysis
• The count of subscribers gained and lost in the latest period
• YouTube analytics app

⭐️ Overall verdict:

ChannelMeter is a great fit for teams that focus on collaborations. It’s perfect for managing talent, measuring ROI, and streamlining influencer campaigns.

💪 Strengths:

• All collabs in one place – no need to shift through various excels.
• Real-time campaign performance tracking – helps you measure the impact of influencer collaborations.

👎 What could be better:

• It doesn’t provide much insight into content optimization or SEO – it’s not really built for that.

08 ViralStat

ViralStat is an all-in-one tool for cross-platform social media video analytics. It allows tracking, analyzing, and comparing multiple social media channels, including YouTube.

Here are some features you may find helpful:

• Engagement metrics
• Competitor analytics tools
• Influencer marketing guidelines
• Content intelligence tool
• Trending topics identification

⭐️ Overall verdict:

It’s a ppretty versatile tool. Good for brands, agencies, or solo creators. Choose it if you want to be better at finding viral trends and keeping an eye on what’s going on in your niche.

💪 Strengths:

• Cross-platform tracking – beyond YouTube, it can help you track TikTok and Instagram.

👎 What could be better:

• Doesn’t offer deep analytics on your own videos (like retention, traffic sources, or SEO).
• Focused more on external trends than internal performance – less helpful for optimization.

09 Quintly

Quintly is an advanced social media analytics platform supporting Facebook, Instagram, TikTok, YouTube, and many more. 

It is a very complex analytics tool offering full management of your YouTube channels and support for your video marketing efforts.

With Quintly, you can analyze the KPIs that matter and conduct in-depth channel and video analytics.

Here’s what Quintly can offer:

• Content optimization tips
• Channel analytics
• Channel growth monitoring
• Customized charts

⭐️ Overall verdict:

It’s a fantastic tool for anyone serious about data-informed strategy and content performance. It offers lots of flexibility, detail, and the ability to build your own reports around the metrics that matter to you most.

💪 Strengths:

• Super customizable – you can build your own dashboards and reports around the exact KPIs you care about.
• Strong YouTube channel and video analytics – including content performance and growth tracking.

👎 What could be better:

• It’s definitely on the complex side, so there’s a learning curve if you’re not used to data-heavy tools.
• More focused on analysis than on direct content optimization or SEO (no keyword or tag tools).

10 VidIQ

VidIQ is a YouTube analytics tool aiming to provide insights and inspiration to people who create videos. The tool offers the creators a wide range of metrics and live group coaching.

VidIQ also has its own creators’ community that you can join after creating an account (20M+ creators).

Here’s what you can do with VidIQ:

• Audit video performance
• Research valid keywords
• Understand your audience demographics
• Manage your YouTube channel

⭐️ Overall verdict:

VidIQ is perfect for small businesses. It makes growing on YouTube easier by showing you good keywords to use. It also helps track how well your videos are doing, all without needing to be a data expert.

💪 Strengths:

• SEO tools – like keyword research, tag suggestions, and search score analysis.
• Daily content ideas and trend alerts – keep your inspiration flowing.

👎 What could be better:

• Focused mostly on YouTube, no cross-platform insights if you manage other channels.
• Doesn’t go too deep into audience sentiment or long-term brand tracking like some analytics platforms.

11 Unmetric

Unmetric is a great YouTube analytics tool for benchmarking against competitors.

It lets you compare your performance in terms of:

• Views growth
• Average views
• Subscriber growth
• Average duration
• Uploads

Unmetric also provides examples of creative content and campaign ideas that can help empower your content.

Here are the key features that can help you improve your channel performance:

• Competitive benchmarking
• Automated reporting
• Campaign management
• Video views statistics

⭐️ Overall verdict:

Unmetric is ideal if you’re looking to track your YouTube channel performance and compare it with what others in your industry are doing. It’s less about daily content optimization and more about big-picture strategy and benchmarking.

💪 Strengths:

• Great for competitor benchmarking – see how your performance compares to others in your space.
• Access to historical data – it helps identify long-term trends.

👎 What could be better:

• It is not built specifically for creators – solo YouTubers may find it too enterprise-focused.
• Lacks in-depth SEO or video-level optimization tools.

Conclusion

As you see, there are many YouTube analytics tools to choose from.

So, which one is the best?

It depends on who you are and what you need the software for.

It is a big difference if you are a YouTuber, a marketer promoting a company’s YouTube videos, or somebody else!

Key takeaways:

1. If you run cross-platforms campaigns – it’s best to find one tool that will cover all platforms in one place.
2. AI features can be very helpful for quick analysis, valuable insights, and reporting.
3. YouTube is a search engine, too – find a tool that will help you optimize and track your keywords.

If you are still undecided about which tool suits your needs best, start a free trial at Brand24 and see what such a tool can do for you.

Good luck, and I hope you’ll find my recommendations helpful!