The 17 Best Online Reputation Management Software to Try in 2024

Not so long ago, Boeing was a synonym of quality. The company was famous for its safety and world-class engineering. But a series of tragic events (including two crashes of Boeing 737s with over 300 victims combined) and Boeing’s inappropriate reaction to them completely devastated the company’s reputation. Could using the right reputation management software help Boeing improve its terrible PR?

Online reputation management software is a category of tools that help businesses monitor and manage their online presence and public perception. Such software offers review supervision, brand mentions monitoring, social media management, and brand sentiment analysis.

Let’s be clear: reputation management tools are not magic. They simply can’t protect you from and repair everything.

Boeing’s reputation crisis results from years of neglecting and prioritizing profit over safety and transparency. But that’s an extreme example of brand reputation damage.

In most cases, online reputation management software is a highly effective way to maintain and even enhance your brand’s reputation.

With the help of such tools, you can:

• Keep an eye on what’s being said about your business online;
• Respond quickly if any negative content or comments arise;
• Protect your brand’s image;
• Track customers’ feedback;
• Ensure your customers have a positive experience when interacting with your business online.

To make your life easier, I compiled a list of the top 17 online reputation management software. Ready?

Go!

Top 17 Online Reputation Management Software

01 Brand24

Free 14-day trial.

.Brand24 is an AI-powered media monitoring tool offering many valuable features to help you manage your online presence.

The tool collects, tracks, and analyzes public brand mentions. It lets you control what people say about your brand online so you can quickly address any negative feedback.

Brand24 has access to all the most important sources of brand mentions, such as:

• Social media platforms – Facebook, Instagram, X (Twitter), YouTube, TikTok, LinkedIn, Reddit, Telegram, and Twitch;
• Review platforms;
• Websites, news sites, blogs, and forums;
• Podcasts, video sites & more.

Additionally, Brand24 allows you to monitor and analyze online reviews posted on sites & platforms, such as TripAdvisor, Yelp, Booking, App Store, Google Play, and Trustpilot.

Besides the number of mentions, Brand24 also focuses on their quality.

In short, the tool offers an AI-supported sentiment analysis that allows you to discover your audience’s feelings toward your brand, PR campaign, event, or a particular topic you’re engaged in.

You can examine each mention separately, but it’s highly ineffective — especially if you receive hundreds (or even thousands) daily.

Instead, you can follow the trend by overviewing the Sentiment Analysis chart.

Let’s take a real-life example.

As you can see below, Garmin – the worldwide-known brand producing sports wearables – experienced a huge spike in positive sentiment at the end of April 2024. What caused that?

Well, you can check it manually (again, a time-consuming task) or do it in the blink of an eye with the AI Anomaly Detector.

The Anomaly Detector is like a guardian angel. It constantly observes your project (brand), searching for unusual patterns, such as – exactly! – a sudden spike in mentions.

When it detects the anomaly, your guardian angel crawls the web to find out what caused that.

At the end, the Anomaly Detector explains it with an exclamation mark and a very short summary.

Bingo!

It seems that the Garmin Connect App update caused a significant increase in positive reviews.

Well done, Garmin!

Example of a detected brand mention published on a review site (App Store)

I could discuss Brand24’s strengths over and over again, but we need to move on to other tools!

One last thing, I promise!

Brand24 offers something called a Reputation Score.

It’s a numerical metric that gives you a quick overview of your business reputation.

In short, if your Reputation Score increases, it’s good. If it’s decreasing, it’s bad.

Can’t be simpler, don’t you think?

Key features:

• Real-time brand mentions monitoring
• Volume & reach of mentions
• Sentiment analysis
• AI Anomaly Detector
• Reputation Score
• Influencer analysis
• Influencer Score
• Competitor analysis
• AI Emotion Analysis
• Emoji Analysis
• AI Topic Analysis
• Storm Alerts
• Context analysis
• Monitoring hashtag performance

02 Semrush

At its core, Semrush is SEO software for keyword analysis, benchmarking with competitors, improving search ranking, and performing site audits. But the tool has much more to offer!

I won’t go through all of Semrush’s functions because explaining them would take hours. Instead, I will focus on its fundamental online visibility features.

Similarly to Brand24, Semrush allows you to track brands’ mentions across multiple platforms and sources. It can segment them by positive, negative, and neutral sentiments.

Moreover, the Semrush toolbox includes an app called Social Inbox. It enables you to monitor and respond to your existing and potential customers’ messages, comments, reviews and mentions shared via Facebook, Instagram, and LinkedIn.

As for Semrush’s SEO features, they also play an important role in managing your reputation! Semrush allows you to create high-quality and data-driven content, making you an expert in your field.

That’s also an essential factor in shaping your digital reputation!

Key features:

• Social Inbox app
• Media Monitoring app
• Brand Monitoring app
• Content marketing
• Social media management

03 Brandwatch

Brandwatch is online reputation management software that allows you to monitor and respond to online reviews, social media posts, and other online content.

It also provides features for analyzing online sentiment and identifying influencers.

With Brandwatch, you can see all online mentions of your brand in one place, including social media, news sites, and forums.

The reputation management dashboard is very handy and a great starting point. Besides, it’s worth noting that Brandwatch is designed primarily for medium and large companies.

Key features:

• Social media listening
• Sentiment analysis
• Crisis management

Check: Brandwatch Alternative

04 Mention

Mention is a social media monitoring software that can help you to track and control your brand’s reputation.

Similarly to Brand24, it “listens” to what people have told about your brand online and detects the emotions behind each brand mention.

Moreover, the tool offers an unified social media inbox that allows you engage with your audience and respond both to positive & negative reviews.

Any downsides?

Well, Mention is definitely not the best reputation management software in terms of user friendliness, limited customization, and the fact that analytics features are available on higher plans.

Key features:

• Volume & reach of mentions
• Unified social media inbox
• Alerts

05 Reputology

Reputology is software designed for small, medium, and large companies.

The tool offers solutions for customer feedback, review monitoring, and text analysis. With Reputology, you can respond to customer reviews across the most popular review sites from a single dashboard.

The great thing about it is that it strongly relies on location, which is something of huge value for local businesses targeting local customers.

Reputology provides real-time alerts when new reviews are posted, allowing businesses to respond to feedback in a timely manner.

Key features:

• Review monitoring
• Customer Review Platform
• Sentiment analysis

06 BirdEye

Birdeye is another SaaS software that helps manage reputation by giving users tools to hone customer experience.

Besides the strong focus on review platforms, Birdeye offers a glimpse into an online business’s Google search reputation.

It helps you manage your reputation on major online directories.

Other cool features that make Birdeye stand out include surveys, web chat, and a customer insight algorithm based on reviews. 

Key features:

• Listings management
• Online reviews management
• Direct customer interactions

07 Podium

Another worth-mentioning reputation management tool is Podium.

Similarly to BirdEye, Podium concentrates on managing and improving customer satisfaction across multiple channels like text, call, and social media.

Regarding its reputation management services, Podium mastered review management.

Namely, the tool offers AI-boosted review replies, automates invites & reminders to collect reviews, and gathers all the opinions from online review websites in one dashboard.

Key features:

• Review consolidation & reporting
• Mobile app
• AI review replies

08 Reputation.com

Reputation.com is an all-in-one reputation management software with solutions making this tool something bigger than a regular reputation manager.

The tool helps to understand the customer sentiment and analyze reviews, social media, and surveys. All af that to perform a more detailed sentiment analysis.

Besides, Reputation.com includes Business Listings features that allow you to publish, monitor, and optimize your presence & performance on multiple platforms where customers can discover you.

It can be very useful for local businesses.

Key features:

• Online reputation management platform
• Reputation Score
• Business Listings

09 Yext

Yext is a data management tool for tracking your business location-related information on multiple business directories.

The tool helps you manage your brand’s online presence and the listings your business is present on (and find new ones if necessary).

Yext is a really handy tool for ensuring that the information about your business are consistent and accurate everywhere, making it easier to find you by new customers.

All of the above indirectly support your business’s reputation by providing a trusted online experience.

Key features:

• Local listings management
• Online reviews management
• A centralized platform for customer feedback

10 G2

G2 is not exactly reputation management software, but I think it’s so significant for your digital recognition that I decided to include it on this list.

Okay, so what is it?

In short, G2 is a software review platform and marketplace where users can discover, compare, and share feedback regarding various tools and digital products.

The platform lists nearly 20,000 SaaS tools in hundreds of categories. The higher your position in your respective category on G2, the more visibility and credibility your software gains among potential users and customers.

In practice, high G2 rankings build trust and influence purchasing decisions, as buyers often rely on peer reviews to assess a product’s quality and effectiveness.

Key features:

• User reviews and ratings
• Review response and engagement
• Customer feedback insights

11 Sprout Social

Sprout Social is another social media monitoring tool you can use to manage your online reputation.

While Sprout Social does not offer a specific reputation management solution, it does provide features that can help businesses monitor their online reputation and respond to customer feedback.

Namely, the tool includes sentiment analysis, reporting, review management, and other features to help you take care of your reputation. 

Besides, Sprout Social offers a nice selection of features regarding your social media presence and brand awareness.

Key features:

• Review management
• Sentiment analysis
• In-platform replies to the feedback

Check: Sprout Social alternative

12 Hootsuite

Hootsuite is an all-in-one social media management platform that combines content creation, scheduling, analytics features, and brand reputation management.

The tool tracks brand sentiment, allowing you to detect the tone of conversations about your brand. It’s also a great way to monitor your products and campaigns.

Additionally, Hootsuite helps monitor social media channels for mentions and feedback, enabling timely responses to customer interactions and proactive management of your brand’s online reputation.

Key features:

• Real-time brand monitoring
• Online reviews from top review sites tracking
• Sentiment analysis

13 BrandYourself

BrandYourself is a tool for managing your personal online reputation. It allows you to track and analyze search results, social media activity, and review sites.

Beyond just monitoring, BrandYourself provides personalized guidance on improving your online presence.

This includes a strong online profile, optimizing your social media presence, and even addressing negative search results.

Ultimately, BrandYourself empowers you to control how you appear online and make a positive first impression.

Key features:

• Brand reputation monitoring
• Reputation analysis
• Profile building

14 Digimind

Digimind is a social media monitoring and analytics tool that provides businesses with insights into their online reputation, among other things.

With Digimind, businesses can monitor & track brand mentions across social media platforms, news sites, blogs, and other online sources in real-time.

The tool provides sentiment analysis, which allows businesses to track the tone of conversations around their brand and identify potential issues before they become crises.

Key features:

• Sentiment analysis
• Social listening
• Collaboration opportunities

15 ReviewTrackers

ReviewTrackers is a reputation management tool that allows you to monitor reviews on sites like Google, Yelp, and Facebook. You can respond to Facebook and Google reviews straight from the app.

Through monitoring reviews and social media platforms, the tool allows you to earn more positive reviews and improve customer engagement.

Besides, ReviewTrackers provides deeper insights into customer sentiment, helping you make informed decisions to enhance your online reputation.

Key features:

• Customer feedback reports
• Review response tools
• Centralized inbox

16 NiceJob

NiceJob is another reputation management software designed to help businesses collect more positive reviews and build their brand visibility.

The tool automates the process of requesting reviews from customers, making it easy to gather feedback.

The platform integrates with various online review sites and social media platforms, ensuring reviews are visible where they matter most.

NiceJob also offers features to present customer reviews on your website to boost credibility. Additionally, it provides analytics to track review performance and customer satisfaction.

Key features:

• Automated review requests
• Review monitoring
• Website integration

17 Partoo

Partoo is a tool designed to help businesses improve their online presence and customer engagement.

It offers features such as managing online listings, optimizing store locators, and collecting & managing customer reviews.

The platform aims to provide consistent and accurate information regarding your brand across various online platforms and enhance your positions in search engines and brand visibility.

Partoo also provides tools for monitoring and responding to customer feedback.

Key features:

• Presence management
• Review management
• Centralized inbox & messages

What are the most important features of great reputation management software?

There are numerous reputation management tools on the market. Some of their features overlay, while others don’t.

Therefore, let’s summarize the most important features you should pay attention to when choosing the right tool for managing your online reputation:

• Monitoring multiple sources (the top tools can monitor social media, review platforms, and other non-social sources)
• Real-time brand monitoring
• Volume & reach of brand mentions
• Sentiment analysis
• Quick overview of your reputation (i.e., Reputation Score)
• Competitor analysis
• Alerts
• Advanced reporting and actionable insights
• Built-in replies to the feedback

What to prioritize when using online reputation management software?

In the end, I want to underline something important.

Online reputation management software offers numerous benefits. But to enjoy its full potential, there are some things you should bear in mind!

When using a reputation management tool, remember about the following:

• Monitoring your company or product name is a great idea. But monitoring your niche keywords and competitors is even better!
• Do not disregard negative feedback. Of course, I mean reasonable criticism – not unjustified hate. Treat it as an opportunity for improvement. Besides, unanswered negative comments can quickly escalate. Avoid that!
• When answering criticism, prioritize understanding and a genuine desire to resolve the issue. People appreciate that!
• While addressing negative feedback is essential, it’s equally important to acknowledge and engage with positive feedback. This will build positive relationships and encourage brand advocacy.
• People share their feedback anywhere. Monitoring only review platforms is not enough. You need to track social media, news sites, blogs, etc. The more sources, the better!
• Using the right reputation management tool is an excellent solution, but it’s only a mean to an end. You need a clear strategy for handling different types of feedback and situations.

Conclusion

Warren Buffet once said: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”.

This wise statement by a legendary investor underscores the importance of proactive reputation management. Especially in today’s digital age, when all the information travels at the speed of light.

Right, no tool can completely shield you from reputational damage. It’s simply impossible.

However, using the right reputation management software can make a huge difference in how your brand is perceived and how quickly you can recover in case of negative events.

Final thoughts:

• People share their feedback in many places. Therefore, you should choose a reputation management tool that monitors as many social and non-social platforms as possible.
• Sentiment analysis makes you understand how your audience feels about your brand and adjust your communication strategy.
• Reputation management tools are powerful but work best when integrated into a clear, proactive strategy.

Want to manage your online reputation effectively? Try Brand24 – the best reputation management tool in the Galaxy!