100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

5 Best Awario Alternatives: A Detailed Comparison for 2026

Awario is a popular choice for budget-friendly social listening. However, if for some reason, you're looking for Awario alternatives, this article will help you make a well-thought-out decision.

Top 5 Mention Alternatives: A Detailed Comparison for 2026

Mention is one of the best - but not the only - media monitoring software. In this article, we're discussing and comparing the 5 best Mention alternatives.

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How to Measure PR Performance? [15 Metrics Explained]

Measuring PR performance requires understanding appropriate metrics. Use the following 10 indicators to know the real impact of your public relations efforts!

The 7 Most Inspiring Marketing Case Studies You Should Check

Marketing case studies are fun and inspiring! To succeed, you need a blend of creativity, a data-driven approach, and aligning the campaign with your brand identity.

How to Create an Instagram Analytics Report? Template & Example

Using Instagram analytics report template is the most effective way to present your data quickly & make smarter decisions. Here is how to do it!

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Get the Brand24 trial and start social listening like a PRO.