100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

Brand Reputation: Strategy, Tips & Guide [2026]

Brand reputation shapes the perception of your brand and impacts buyers' decisions more than you think. Learn how to take care of it in 2026!

YouTube Social Listening: Strategy, Tips & Best Tools for 2026

YouTube social listening is a powerful strategy - especially in the age of the AI search. Learn how to use it wisely!

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

7 Key YouTube Metrics You Should Track in 2026

Want to maximize your YouTube effectiveness? Track those 7 key metrics and skyrocket your channel!

How to Use Social Media for Brand Awareness: 9 Strategies That Work

If you want to know how to use social media for brand awareness - forget randomness and selling! No one cares! Instead, take a strategic approach.

The 10 Best Facebook Analytics Tools to Use in 2026

Want to track and analyze Facebook data? Here are the 10 best Facebook analytics tools to help your social media marketing efforts and grow your business.

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.